Advo, Inc. CEO Gary Mulloy talks to The Wall Street Transcript.

NEW YORK--(BUSINESS WIRE)--Feb. 16, 1999--The Wall Street Transcript has published an in-depth interview with Gary M. Mulloy of ADVO, Inc. (NYSE:AD), in which he talks at length about his company's future.

He says, "ADVO is the nation's largest targeted direct mail marketing company. We specialize in what we call shared mail, where several clients' advertisements are combined in a single package for a maximum combination of effectiveness and cost-efficiency. Our annual revenues are a little over $1 billion. We handle upwards of 3 billion packages of our clients' advertisements each year, and mail to 60-plus million households every single week. We have 20 mail processing facilities scattered across the country, and have 65 sales offices. We service approximately 23,000 national, regional and local clients across the country. We extend that program through an additional cooperative venture with other regional shared mail companies in a number of markets, expanding our shared mail reach to over 80 million households. We also design and manage the printing of many of our clients' ads."

He explains, "Our clients include many of the nation's major retailers, including Sears, Wal-Mart, Albertson's, American Stores, and Pizza Hut. We specialize in shared mail, where we make combinations of advertising pieces that are targeted to niche clusters of households based on demographic and other data in order to drive up the effectiveness and efficiency of our clients' advertising messages."

Looking forward, he states, "What investors should continue to look for is the improved profitability of ADVO's business overall, particularly how we've performed on the gross margin line. By driving a more profitable revenue mix, we've driven up the profitability of this organization very significantly over the last couple of years."

To read the complete interview, go to http://www.twst.com/pdf/ad.pdf. It requires Adobe Acrobat(TM) reader to view the document. The Wall Street Transcript does not endorse the views of any interviewees nor does it make stock recommendations.

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