Advisory/Photo of KFC New $200 Million Advertising Campaign Featuring Jason Alexander is available on BW PhotoWire/AP PhotoExpress, NewsCom and Business Wire's Web Site.

Photo/Business Editors/Food Writers

ADVISORY

--(BUSINESS WIRE)

The photo is BW3 on AP PhotoExpress.

The photo is on Business Wire's Web Site

at URL:

http://www.businesswire.com/cgi-bin/photo.cgi?pw.072501/bw3

Photo caption reads:

LOUISVILLE, KY, July 25, 2001 - (Left photo) Actor Jason Alexander holds a bucket of his favorite chicken as he takes on a new role as "Chicken Fanatic" for KFC. A $200 million advertising campaign debuts Sunday, July 29 during prime time on network television with two 30-second spots promoting Original Recipe(R) Chicken. The new tagline is: "There's Fast Food. Then There's KFC."

(Right photo) Actor Jason Alexander is on a mission to convert people eating boring and bland burgers into KFC devotees in the first spot of KFC's new campaign promoting Original Recipe(R) Chicken. The $200 million advertising campaign featuring Alexander as a "Chicken Fanatic" kicks off on Sunday, July 29 during prime time on network television. The new tagline is: "There's Fast Food. Then There's KFC."

KFC's new positioning and advertising campaign have been developed to tap a competitive nerve against bland food found at other fast food restaurants, especially the hamburger chains. KFC hopes its new campaign is the boldest threat yet to capturing share of stomach from the burger giants.