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Advertising.com Selects Opsware for IT Automation.


Opsware to Automate Server and Network Infrastructure for Industry's Leading Online Advertising Network

SUNNYVALE, Calif. -- Opsware Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:OPSW), the leading provider of Data Center Automation software, today announced that Advertising.com, Inc., a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, has selected Opsware to automate IT management across a vast number of servers and throughout the company's business-critical network infrastructure. Advertising.com's strategic deployment of Opsware will help the company maximize the efficiency of its business and IT initiatives by eliminating the management challenges stemming from day-to-day manual IT operations.

"Opsware's ability to automate both server and network management was a key factor in our decision to implement their IT automation software across our infrastructure," said Charles Butler Charles Butler refers to:
  • Charles Butler (lawyer)
  • Charles Butler (figure skater)
  • Charles Butler (author), English academic
  • Charls Butler, English vicar, philologist, naturalist and proponent of spelling reform
, director of systems and networking at Advertising.com. "We've identified automation as critical to increasing the agility of our IT operations and enabling us to provide the highest level of satisfaction to our customers. Opsware has emerged as the superior solution based on its ability to deliver both out-of-the box functionality and scalability allowing us to achieve critical time-to-market objectives."

Advertising.com selected Opsware's flagship Server Automation System and award-winning Network Automation System to automate management of its IT infrastructure. Using Opsware's Data Center Automation software, Advertising.com can automate all aspects of deploying and managing applications, while achieving unprecedented time and cost savings. By automating day-to-day operational activities, such as provisioning, patching, and change and configuration management, Advertising.com will gain a significant competitive advantage by freeing up resources to develop, deploy and manage new services.

"Advertising.com's decision to use Opsware reflects their commitment to delivering innovative services and bottom-line results, while meeting the rigorous and ever-changing demands of their advertisers and publishers," said Ben Horowitz, president and chief executive officer of Opsware, Inc. "By automating time-consuming operational activities across its servers, network devices and applications, Advertising.com can reinvest re·in·vest  
tr.v. re·in·vest·ed, re·in·vest·ing, re·in·vests
To invest (capital or earnings) again, especially to invest (income from securities or funds) in additional shares.
 that time into focusing on strategic IT initiatives that will help the company drive revenue and more rapidly meet larger business objectives."

Opsware provides the industry's first comprehensive Data Center Automation solution for integrated management of servers, network devices and storage. The company's products are specifically designed to address the growing complexity of IT application management and rapid explosion in IT infrastructure management costs.

About Advertising.com, Inc.

Advertising.com, Inc., conducts strategic direct-response and brand marketing campaigns that guarantee bottom-line results for its clients. From web ads to search listings, Advertising.com offers diverse tactical tools, innovative thinking and the most expansive reach in the industry. Advertising.com is a wholly owned subsidiary of AOL LLC. For more information, visit www.advertising.com or call 410.244.1370.

About Opsware Inc. (NASDAQ: OPSW)

Opsware Inc. is the world's leading Data Center Automation software company. The growth of the Internet is driving a shift from client/server computing computing - computer  to Web architecture. With this shift comes an overwhelming proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous

pro·lif·er·a·tion
n.
 of servers, networking devices and applications, creating massive complexity that makes automated IT operations a necessity. Opsware automates the complete IT lifecycle and enables IT to automatically discover, provision, patch, configure See configuration.

(software) configure - A program by Richard Stallman to discover properties of the current platform and to set up make to compile and install gcc.

Cygnus configure was a similar system developed by K.
, secure, change, scale, audit, recover, consolidate, migrate, and reallocate Verb 1. reallocate - allocate, distribute, or apportion anew; "Congressional seats are reapportioned on the basis of census data"
reapportion

allocate, apportion - distribute according to a plan or set apart for a special purpose; "I am allocating a loaf of
 servers, network devices and applications. Over 350 of the world's largest companies, outsourcers and government agencies use Opsware to deliver this new, automated model of IT. For more information on Opsware Inc., please visit our Web site at www.opsware.com.

Opsware is a service mark and trademark of Opsware Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 regarding the benefits and capabilities of our software products. These statements are subject to risks and uncertainties that could cause actual results to differ materially from these statements, including the risk that the assumptions underlying our current business strategy may change, that our experience operating as a software company is limited, and that the products may not perform as described. More information about these and other factors that could affect our business are included in our Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 filed with the SEC on April 14, 2006 under the headings "Risk Factors" and "Management's Discussion and Analysis Management's discussion and analysis (MD&A)

A report from management to shareholders that accompanies the firm's financial statements in the annual report. It explains the period's financial results and enables management to discuss topics that may not be apparent in the financial
 of Financial Condition and Results of Operations" and the Forms 10-Q and 8-K that we file during the fiscal year.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 9, 2007
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