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Articles
1-100 out of 100 article(s)
| Title |
Author |
Type |
Date |
Words |
| As costs rise, choose carefully when to use direct mail. |
Turner, Jim |
|
Sep 1, 2009 |
565 |
| Road to Saving Board Game. |
|
Brief article |
Sep 1, 2009 |
161 |
| Extended hours campaign. |
|
Brief article |
Sep 1, 2009 |
184 |
| RBNZ Says 'Large Part' of Rate Cuts Have Been Passed On. |
|
Brief article |
Jul 6, 2009 |
208 |
| Massachusetts bank selects image of guard dog for campaign. |
|
Brief article |
May 1, 2009 |
103 |
| Barclays UAE wins banker middle east award. |
|
|
Feb 25, 2009 |
365 |
| Money talks. |
Russell, Joel |
Brief article |
Feb 9, 2009 |
151 |
| Is internet advertising different? |
Pry, Carl G. |
|
Nov 1, 2008 |
571 |
| State bankers still eager to lend; U.S. credit crunch offers opportunity, but NWA a sore spot. |
Friedman, Mark |
Industry overview |
Oct 27, 2008 |
1567 |
| Fraser Communications. |
Russell, Joel |
Brief article |
Oct 20, 2008 |
52 |
| Solve the puzzle. |
Chordas, Lori |
Brief article |
Oct 1, 2008 |
109 |
| Reverse mortgage campaign. |
|
Brief article |
Sep 1, 2008 |
53 |
| When you need a helping hand: as marketers struggle to accomplish more work with fewer resources, some are using volunteer 'coordinators' to assist with campaign demands in the branch or other departments. |
Marlin, Brenda |
Cover story |
Sep 1, 2008 |
1587 |
| The two faces of facebook. |
Brandt, Kristin Sundin |
|
Sep 1, 2008 |
1740 |
| Small businesses are big to Sutton Bank. |
|
Brief article |
Sep 1, 2008 |
55 |
| Cross-sell campaign. |
|
Brief article |
Sep 1, 2008 |
116 |
| Taking a stand: Manchester business leaders help promote city. |
|
Brief article |
Jul 4, 2008 |
229 |
| What makes an 'L.A.' ad? Advertising developed at L.A. agencies tends to be brighter, bolder, funnier, more optimistic. |
Sporich, Brett |
|
Jun 2, 2008 |
1387 |
| Logos, logos everywhere: Part 2. 'Member FDIC'. |
Pry, Carl G. |
|
Jun 1, 2008 |
575 |
| Inspirational brand campaign. |
|
Brief article |
Apr 1, 2008 |
127 |
| Doggy ad. |
|
Brief article |
Apr 1, 2008 |
87 |
| Getting to know you. |
Chordas, Lori |
Brief article |
Feb 1, 2008 |
212 |
| Heritage campaign. |
|
Brief article |
Jan 1, 2008 |
96 |
| WesBlingo. |
|
Brief article |
Jan 1, 2008 |
111 |
| Get Ready. |
|
Brief article |
Jan 1, 2008 |
107 |
| Bank creates a memorable character--Mrs. P--to star in its ad campaign. |
|
|
Dec 1, 2007 |
544 |
| Open a CD, and this bank will contribute to your favorite charity. |
|
Brief article |
Dec 1, 2007 |
142 |
| Tall Ship Festival. |
|
Brief article |
Dec 1, 2007 |
163 |
| Bringing banking out of the dark ages. |
|
Brief article |
Dec 1, 2007 |
125 |
| Commercial real estate lending postcards. |
|
Brief article |
Dec 1, 2007 |
103 |
| Adding it up: you can save time by trying one of three short-cut approaches to an annual budget. But for the maximum marketing benefit, a fourth technique is preferred above the others. |
Marlin, Brenda |
|
Oct 1, 2007 |
1633 |
| Yes, we financed the original Vermont hippie. |
|
Brief article |
Sep 1, 2007 |
97 |
| Columbia Bank TV Campaign. |
|
Brief article |
Sep 1, 2007 |
175 |
| Tiger checking. |
|
Brief article |
Sep 1, 2007 |
111 |
| Nostalgia campaign. |
|
Brief article |
Sep 1, 2007 |
93 |
| Moving kit campaign. |
|
Brief article |
Jul 1, 2007 |
115 |
| Kid retirement program. |
|
Brief article |
Jul 1, 2007 |
85 |
| Exploiting the power of publicity. |
Friedman, Marsh |
|
Jun 1, 2007 |
1270 |
| Helping customers feel good about their bank. |
|
Brief article |
May 1, 2007 |
207 |
| Internal Branding Campaign. |
|
Brief article |
May 1, 2007 |
107 |
| Reality Free Print Campaign. |
|
Brief article |
May 1, 2007 |
80 |
| Can you hear me now? |
Marlin, Brenda |
Cover story |
May 1, 2007 |
2218 |
| Marketing home-equity products: a review of the decisions and actions needed for optimum campaign results. |
Monteleone, Jim |
|
May 1, 2007 |
2213 |
| When the law says 'Do Not Call': This is the first in a three-part series summarizing what you need to know about compliance with federal legislation concerning marketing by telephone, facsimile machine or e-mail. |
Becker, Kristine M. |
|
May 1, 2007 |
1613 |
| Paragon Bank launch campaign. |
|
Brief article |
Apr 1, 2007 |
105 |
| WAB&T Firefighter campaign. |
|
Brief article |
Mar 1, 2007 |
77 |
| Free Your Business campaign. |
|
Brief article |
Mar 1, 2007 |
130 |
| Cambridge Savings Bank knows how to toss around the dough. |
|
Brief article |
Jan 1, 2007 |
143 |
| MetaBank name change. |
|
Brief article |
Jan 1, 2007 |
86 |
| Print campaign. |
|
Brief article |
Jan 1, 2007 |
99 |
| No one takes better care of your clams. |
|
Brief article |
Jan 1, 2007 |
69 |
| Betsimpsier campaign. |
|
Brief article |
Jan 1, 2007 |
154 |
| Ad agencies, clients find matchmaker and marriage counselor. |
Crowe, Deborah |
|
Feb 13, 2006 |
736 |
| Idea Bank. |
|
|
Nov 1, 2005 |
1087 |
| Morgan & Myers, Jefferson, Wisc., is selected by Rabobank as its agency of record to develop an advertising program to reach the U.S. production agricultural market. |
|
Brief Article |
Oct 1, 2005 |
87 |
| Website/e-commerce. |
|
Brief Article |
Sep 1, 2005 |
128 |
| Print series. |
|
Brief Article |
Sep 1, 2005 |
197 |
| Direct mail series. |
|
Brief Article |
Sep 1, 2005 |
103 |
| Multimedia. |
|
Brief Article |
Sep 1, 2005 |
201 |
| TV single. |
|
Brief Article |
Sep 1, 2005 |
139 |
| E-commerce. |
|
Brief Article |
Jul 1, 2005 |
106 |
| Media planning and buying. |
Hatch, Cary |
|
Jul 1, 2005 |
569 |
| Print single. |
|
Brief Article |
Jul 1, 2005 |
160 |
| Television: single. |
|
Brief Article |
Jul 1, 2005 |
150 |
| Columbus Bank & Trust TV Series. |
|
Brief Article |
Jun 1, 2005 |
173 |
| Synovus Lifeguides: when your life changes. |
|
Brief Article |
Jun 1, 2005 |
131 |
| Sales promotion. |
|
Brief Article |
May 1, 2005 |
202 |
| TV series. |
|
Brief Article |
May 1, 2005 |
112 |
| Website/e-commerce. |
|
Brief Article |
May 1, 2005 |
134 |
| Selling a company--part 2. |
White, Brenda B. |
|
May 1, 2005 |
1140 |
| Radio single. |
|
Brief Article |
Apr 1, 2005 |
219 |
| Direct mail series. |
|
Brief Article |
Apr 1, 2005 |
129 |
| Ten ways to improve your next PR campaign. |
|
Brief Article |
Mar 1, 2005 |
187 |
| Where credit's due. |
|
Brief Article |
Jan 10, 2005 |
230 |
| Direct mail series. |
|
Brief Article |
Jan 1, 2005 |
127 |
| Brochures. |
|
Brief Article |
Jan 1, 2005 |
137 |
| Print series. |
|
Brief Article |
Jan 1, 2005 |
148 |
| Print series. |
|
Brief Article |
Jan 1, 2005 |
98 |
| Bank withdrawal. |
Turner, Lance |
Brief Article |
Dec 6, 2004 |
175 |
| Zions Pays for A's. |
|
Brief Article |
Dec 1, 2004 |
151 |
| Put us on the list. |
|
Brief Article |
Dec 1, 2004 |
159 |
| The high cost of being poor. |
Hazelett, Kathryn |
|
Oct 25, 2004 |
588 |
| Winning the keyword ad game. |
Hatch, Cary |
|
Oct 1, 2004 |
408 |
| Forty-nine entries win honors in 2004 ad awards competition. |
|
|
Oct 1, 2004 |
1155 |
| Electrifying ews: e-newsletters offer twin advantages over traditional printed publications. First, they allow you to disseminate timely information at a lower cost. Second, they enable you to measure your readers' interests so you can fine-tune your message. |
Sablosky, Tanja Lian |
|
Sep 1, 2004 |
2143 |
| Australia's largest building society Heritage has launched its first major advertising and branding campaign since the successful. |
Ayling, Phil |
Brief Article |
Jul 31, 2004 |
51 |
| Rancher. |
|
Brief Article |
Jul 1, 2004 |
209 |
| Prove advertising success: measure it! |
Hatch, Cary |
|
Jul 1, 2004 |
508 |
| Quirky TV advertisements stand out for Security Bank. |
Sparkman, Worth |
|
Jun 14, 2004 |
303 |
| Coupons! Circulars! First Niagara Bank advertises like a retail store. |
|
Brief Article |
Jun 1, 2004 |
246 |
| Company & association newsletters--directed to farmers, ranchers & growers. |
|
|
Apr 1, 2004 |
120 |
| Partnering: a successful roadmap to finding favorable financing solutions: a strategy for how franchisors can provide access to available funds for franchisees. |
|
|
Mar 1, 2004 |
554 |
| Anything but ordinary campaign. |
|
Brief Article |
Jan 1, 2004 |
245 |
| Piggy bank. |
|
Brief Article |
Jan 1, 2004 |
114 |
| Charitable Gift Fund brochure. |
|
Brief Article |
Jan 1, 2004 |
167 |
| Sky Financial Group website (www.skyfi.com). |
|
Brief Article |
Jan 1, 2004 |
85 |
| 100th anniversary campaign. |
|
Brief Article |
Jan 1, 2004 |
238 |
| Country Bank campaign. |
|
Brief Article |
Jan 1, 2004 |
139 |
| Enrich 50 magazine. |
|
Brief Article |
Jan 1, 2004 |
123 |
| The PrivateBank and Trust Co. 2002 annual report. |
|
Brief Article |
Jan 1, 2004 |
110 |
|