|
| |
Articles
1-63 out of 63 article(s)
| Title |
Author |
Type |
Date |
Words |
| Healthcare hirelings: a coalition of unlikely supporters has sallied forth to promote Obama's healthcare initiatives--but their concern isn't humanitarian; it's financial. |
Kenny, Jack |
|
Sep 28, 2009 |
2109 |
| ERSP evaluates health claims from natural factors. |
|
Brief article |
Jun 1, 2009 |
148 |
| Amylin, Icahn continue campaigns. |
Chambers, Heather |
Brief article |
May 11, 2009 |
225 |
| Pharmaceutical advertising biases journals against non-drug therapies. |
Kiefer, Dale |
Brief article |
Apr 1, 2009 |
202 |
| The learned intermediary doctrine in Florida: courts wrestle with claimed exceptions to the doctrine in drug and device litigation. |
Camp, John A.; Pappas, Gary M. |
|
Dec 1, 2008 |
6252 |
| Lilly criticized for new Evista ads. |
|
|
Jun 17, 2008 |
683 |
| Drug ad effects on people need more study. |
|
|
May 20, 2008 |
363 |
| A Therapy Against National Barriers-Liberalization Of European Pharmaceutical Advertising. |
Fulda, Christian |
|
Apr 30, 2008 |
2734 |
| FDA to study TV images impact in drug ads. |
|
|
Aug 27, 2007 |
626 |
| Do your really need maximum-dose Lipitor[R]? |
Cohen, Jay S. |
|
Aug 1, 2007 |
7068 |
| In a recent analysis of TV direct-to-consumer advertising, researchers found that most ads (82%) made factual claims and rational arguments for a particular product, but very few described causes, risk factors, or prevalence of conditions treated by the drugs. |
|
Brief article |
Jul 1, 2007 |
157 |
| DTC ads still fall short. |
Ault, Alicia |
Brief article |
Jul 1, 2007 |
168 |
| Drug giant 'sorry' for false drink claims. |
Bateman, Chris |
|
Jun 1, 2007 |
104 |
| Provigil maker cited after promotion of unapproved 'fatigue' indication. |
Mechcatie, Elizabeth |
|
May 1, 2007 |
321 |
| Drug troubles. |
|
Brief article |
Mar 26, 2007 |
123 |
| More oversight needed on drug company advertising. |
|
Brief article |
Feb 1, 2007 |
246 |
| Townsend Inc. lines up new technology clients. |
Long, Jessica |
Brief article |
Oct 30, 2006 |
241 |
| Orchestrating the multichannel platform: finding the best ways to reach out to physicians is key in forming relationships with these important consumer groups. Using multichannel communications can ensure a company's brand message is communicated thoroughly and effectively. |
Moran, Lois |
|
Oct 1, 2006 |
1339 |
| Direct-to-consumer advertising and the demise of the ideal model of health care. |
White, Ronald F. |
|
Sep 22, 2006 |
6455 |
| Court Further Defines Unfair Competition Cases in California: Section 17200 Requires Actual Reliance (Pfizer, Inc. v. Superior Court). |
|
|
Jul 24, 2006 |
1250 |
| Beyond Facade... |
|
|
Jul 6, 2006 |
952 |
| Pfizer animal health's solitude IGR. |
Rabuse, John |
|
Jun 1, 2006 |
1091 |
| Direct-to-consumer advertising for prescription drugs in Canada: beyond good or evil. |
Regis, Catherine |
|
Dec 22, 2005 |
3845 |
| Pharmaceutical industry's ad guidelines draw fire. |
Frieden, Joyce |
|
Oct 1, 2005 |
501 |
| Project chronicles pharmaceutical and tobacco advertising in magazines: Rosemary Avery and her students are examining the content and target audiences of ads over the last 20 years. |
Segelken, Roger |
|
Aug 1, 2005 |
2044 |
| Our new pill totally cures cancer. |
Peters, Charles |
Brief Article |
Jul 1, 2005 |
94 |
| Ads influence prescribing. |
Frieden, Joyce |
Brief Article |
Jun 1, 2005 |
116 |
| Drug ads affect patient and doctors. |
|
Brief Article |
May 23, 2005 |
86 |
| Now you can actually understand the disclaimer. |
Peters, Charles |
Brief Article |
May 1, 2005 |
133 |
| G-spot sore spot. |
Fugh-Berman, Adriane |
|
May 1, 2005 |
454 |
| Capsule summary. |
Taylor, Jeff A. |
Brief Article |
Mar 1, 2005 |
32 |
| Side effects may include overpayment. |
Peters, Charles |
Brief Article |
Mar 1, 2005 |
94 |
| FDA tells AstraZeneca to pull ads asserting Crestor safe. |
|
Brief Article |
Dec 31, 2004 |
273 |
| Rep. Waxman asks FDA to review AstraZeneca's claim agency confident Crestor is safe and efficacious. |
|
|
Dec 15, 2004 |
424 |
| How to gain market share: examining some of the tools Big Pharma uses to promote drugs may be helpful in the promotion of nutraceuticals. |
Nick, Gina |
|
Oct 1, 2004 |
1732 |
| Carb stupid. |
|
Brief Article |
Sep 1, 2004 |
277 |
| Leptoprin lies. |
|
Brief Article |
Sep 1, 2004 |
198 |
| Drug ads: let's use them as learning tools. |
Metzal, Jonathan M. |
|
Sep 1, 2004 |
1152 |
| Three New FDA Guidances Expected to Spur Increased Direct-to-Consumer Advertising of Drugs and Devices. |
|
|
Jul 23, 2004 |
1776 |
| A new lease on Metabolife: local ad agency using $11 million campaign to help embattled firm. |
Lewis, Connie |
|
Jul 12, 2004 |
967 |
| Pill-packaging and advertising: understanding the cost of new drugs. |
|
|
Aug 18, 2003 |
614 |
| Drug industry spent $2.7 billion on drug advertising in 2001. |
|
Brief Article |
Aug 18, 2003 |
121 |
| Drug ads continue to have impact. (Zoloft has Biggest Gain). |
Perlstein, Steve |
Brief Article |
May 1, 2003 |
121 |
| Paternalistic or protective? Freedom of expression and direct-to-consumer drug advertising policy in Canada. |
Gold, Jennifer L. |
|
Mar 22, 2003 |
6252 |
| Pfizer has agreed to pay out $6 million to 19 states, including Arkansas, to resolve allegations of misleading advertising for Zithromax, the world's second-largest selling oral antibiotic. (Business Briefs). |
|
Brief Article |
Jan 13, 2003 |
90 |
| Celebrity drug-pushers. |
Napoli, Maryann |
Brief Article |
Nov 1, 2002 |
322 |
| Commercial medicine: black doctors say drug ads may not be a bad thing. (Consumer Life). |
Alleyne, Sonia |
|
Aug 1, 2002 |
1179 |
| Third Circuit Holds That Burden Is On Advertiser To Prove Truth Of "Completely Unsubstantiated" Advertising Claims. |
|
|
Jun 14, 2002 |
1302 |
| Direct-to-consumer advertising set to grow exponentially. (Few Ads Describe Specific Drug Benefits). |
Brunk, Doug |
Brief Article |
Mar 1, 2002 |
564 |
| Status Chart. |
Rodrigues, Tanya |
Brief Article |
Nov 5, 2001 |
122 |
| Oops, the Ads Worked. |
KARRH, JIM |
Brief Article |
Sep 10, 2001 |
692 |
| Next generation of AIDS ads. |
B.A. |
Brief Article |
Jun 19, 2001 |
158 |
| Truth in advertising. |
Kirby, David |
Brief Article |
Jun 5, 2001 |
331 |
| Drug spending soars. (Short Takes: News at Deadline). |
Hawkins, James A. |
Brief Article |
Sep 1, 2000 |
240 |
| The Media, Pharmaceutical Companies, and Consumers. |
SALTZMAN, JOE |
Brief Article |
May 1, 2000 |
1011 |
| Mitigating agency problems by advertising, with special reference to managed health care. |
Schrag, Joel L. |
|
Jul 1, 1999 |
10775 |
| DTC Spending Down Slightly in May. |
|
|
Sep 8, 1998 |
380 |
| McNeil Consumer Products Company Launches TYLENOL-R ARTHRITIS Extended Relief. |
|
|
Aug 24, 1998 |
709 |
| IVI'S OnHealth.com, the Award-Winning Health Site, Adds Procter & Gamble, Glaxo Wellcome, to a Growing List of Online Advertisers. |
|
|
May 18, 1998 |
888 |
| Gum Tech to Launch Aggressive New Advertising Campaign. |
|
|
Sep 15, 1997 |
660 |
| Lilly Announces Direct-to-Consumer Education Campaign To Help Close Depression Treatment Gap. |
|
|
Jun 30, 1997 |
1056 |
| Ruder Finn selected for new corporate advertising positioning campaign for Novartis. |
|
|
Jul 12, 1996 |
474 |
| Whitehall-Robins urges consumers to continue to heed warning about Tylenol and alcohol; Company reaffirms veracity of Advil ad. |
|
|
Mar 8, 1996 |
634 |
|
