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Articles
1-72 out of 72 article(s)
| Title |
Author |
Type |
Date |
Words |
| imas. |
Chordas, Lori |
Brief article |
Sep 1, 2009 |
52 |
| On your side. |
Chordas, Lori |
Brief article |
Jul 1, 2009 |
206 |
| Leading the way. |
Chordas, Lori |
Brief article |
Jun 1, 2009 |
131 |
| Cougar strikes again. |
Chordas, Lori |
Brief article |
May 1, 2009 |
188 |
| Get on board: online advertising by insurers is growing and consumers are setting the pace: Part 2 in a 2-part series. |
Pickles, Jaimie; Thornton, Candace |
Survey |
May 1, 2009 |
1980 |
| Earlier this year Axa Equitable Life Insurance Co. |
|
Brief article |
Apr 1, 2009 |
116 |
| Pop rocks new ad. |
|
Brief article |
Apr 1, 2009 |
175 |
| Full coverage. |
Chordas, Lori |
Brief article |
Feb 1, 2009 |
207 |
| Meet Flo. |
Chordas, Lori |
Brief article |
Jan 1, 2009 |
186 |
| Ramping up. |
Goch, Lynna |
|
Jan 1, 2008 |
366 |
| Behind the ad surge: a new generation of marketers leads the way as insurance advertising hits record levels. |
Chordas, Lori |
|
Jan 1, 2008 |
2070 |
| Behind the numbers. |
|
Brief article |
Jan 1, 2008 |
146 |
| Life comes at you 3-D. |
|
Brief article |
Aug 1, 2007 |
199 |
| Happy thoughts. |
Goch, Lynna |
Brief article |
May 1, 2007 |
189 |
| Hartford's stag returns in new campaign. |
Goch, Lynna |
Brief article |
May 1, 2007 |
69 |
| State Farm is advertising on the kids' Nickelodeon in a bid to reach parents through their children. |
Goch, Lynna |
Brief article |
Feb 1, 2007 |
122 |
| Do the right thing. |
Goch, Lynna |
Brief article |
Oct 1, 2006 |
52 |
| Insurance celebration. |
Goch, Lynna |
Brief article |
Aug 1, 2006 |
189 |
| Account reviews: when it's not working out. |
Goch, Lynna |
Brief article |
Jun 1, 2006 |
179 |
| A whale of an ad. |
|
Brief article |
Jun 1, 2006 |
161 |
| AXA Equitable. |
|
Brief article |
Jun 1, 2006 |
106 |
| Living it up. |
Goch, Lynna |
Brief article |
May 1, 2006 |
174 |
| The trusted choice agency brand program will show up on television, Internet and print advertising from May through July. |
Goch, Lynna |
Brief article |
May 1, 2006 |
114 |
| More, please. |
|
Brief article |
Apr 1, 2006 |
153 |
| Helpful duck. |
Goch, Lynna |
Brief Article |
Feb 1, 2006 |
128 |
| Nationwide makes a first-time splash. |
Goch, Lynna |
Brief Article |
Feb 1, 2006 |
118 |
| Illustrations of life: Norman Rockwell's contract with Massachusetts Mutual Life Insurance Co. led to 81 pieces of art. |
Panko, Ron |
|
Feb 1, 2006 |
546 |
| Prudential Financial Inc. |
Goch, Lynna |
Brief Article |
Jan 1, 2006 |
23 |
| Branding. |
|
Brief Article |
Jan 1, 2006 |
73 |
| Prudential Financial Inc. |
Goch, Lynna |
Brief Article |
Nov 1, 2005 |
132 |
| Popular Gecko. |
Goch, Lynna |
Brief Article |
Nov 1, 2005 |
169 |
| The American Council of Life Insurers. |
Goch, Lynna |
Brief Article |
Sep 1, 2005 |
85 |
| Travelers ads support agents. |
|
Brief Article |
Jul 1, 2005 |
95 |
| Meet Mister Mouse. |
|
Brief Article |
Jul 1, 2005 |
175 |
| Is it or isn't it? Recent court cases are exploring the definition of advertising on the uncharted terrain of the Internet. |
Bergman, Ira |
|
Jul 1, 2005 |
1968 |
| Name calling: marketing consultant says insurers need to take a risk with their advertising. |
Goch, Lynna |
Interview |
Jun 1, 2005 |
1066 |
| Branding. |
Goch, Lynna |
Brief Article |
Jun 1, 2005 |
127 |
| Pizza, basketball and insurance: Hartford's new advertising campaign marks the comeback of the stag and a foray into a co-promotion with Kraft Foods to spread the word of the insurer's financial-services brand. |
Goch, Lynna |
|
May 1, 2005 |
1303 |
| 21st Century's commercials feature classic movie clips. |
Goch, Lynna |
Brief Article |
Apr 1, 2005 |
289 |
| Tower's 'Worry' campaign tickles New Zealand. |
Goch, Lynna |
|
Mar 1, 2005 |
505 |
| Expert: 4 principles at heart of effective advertising. |
Goch, Lynna |
|
Feb 1, 2005 |
427 |
| Progressive debuts drive insurance ad campaign. |
Goch, Lynna |
Brief Article |
Jan 1, 2005 |
223 |
| State farm's commercials feature agents on the job. |
Goch, Lynna |
Brief Article |
Dec 1, 2004 |
209 |
| Brand touts independent agents. |
Goch, Lynna |
Brief Article |
Nov 1, 2004 |
253 |
| Liberty Mutual's ads grab honors. |
Goch, Lynna |
Brief Article |
Nov 1, 2004 |
205 |
| Insurers among top ad buyers. |
|
Brief Article |
Sep 1, 2004 |
119 |
| Nationwide Insurance launches $27 million advertising campaign. |
Panko, Ron |
Brief Article |
Jun 1, 2004 |
273 |
| Chubb unveils print ad campaign. |
Goch, Lynna |
Brief Article |
May 1, 2004 |
207 |
| Association directors and officers liability. |
|
Brief Article |
May 1, 2004 |
26 |
| Association insurance company start-up. |
|
Brief Article |
May 1, 2004 |
31 |
| Captive and self-insurance solutions for associations. |
|
Advertisement |
May 1, 2004 |
33 |
| Standard-setting errors and omissions liability. |
|
Advertisement |
May 1, 2004 |
32 |
| AIG sole insurance player in super bowl XXXVIII. |
|
|
Mar 1, 2004 |
410 |
| Prospecting to build your business. (Advertising Supplement). |
Berson, Jeffrey |
Advertisement |
May 5, 2003 |
1026 |
| The mighty duck: Aflac is boosting sales and name recognition with its ubiquitous duck, and now the marketing icon is also reaching audiences in Japan. (Life/Health: Marketing). |
Chordas, Lori |
|
May 1, 2003 |
3790 |
| E-mail use in marketing requires discipline. (Property/Casualty: Marketplace). |
|
Brief Article |
Nov 1, 2002 |
213 |
| Hartford introduces new ad campaign. (Property/Casualty: Marketplace). |
Goch, Lynna |
Brief Article |
May 1, 2002 |
198 |
| Insurers go for gold--and green--with ad spots during Olympics. (Property/Casualty). |
Goch, Lynna |
Brief Article |
Mar 1, 2002 |
815 |
| Suncorp's novel promotion. |
|
Brief Article |
Apr 30, 2001 |
162 |
| Many Insurers Take a Pass On Super Bowl Advertising. |
|
Brief Article |
Mar 1, 2001 |
603 |
| MONY to Spend $5 Million on Ads. |
|
Brief Article |
Feb 1, 2001 |
163 |
| State Farm Hires Spike Lee To Direct New Ad Campaign. |
|
Brief Article |
Jan 1, 2001 |
242 |
| A second take on lesbian parents. |
Rochman, Sue |
Brief Article |
Oct 24, 2000 |
170 |
| Insurers Turn Up Volume Of Radio Advertising. |
|
Brief Article |
Sep 1, 2000 |
530 |
| It's all in the small print. |
|
Brief Article |
Sep 15, 1999 |
99 |
| New York Life Launches New Television and Print Advertising Campaign; Landmark Headquarters Building Signifies NYL's Strength in Ads. |
|
|
Sep 29, 1997 |
921 |
| MSA offered by NJ Blue. |
Hawkins, Jim |
Brief Article |
Feb 1, 1997 |
268 |
| Manulife Financial launches major U.S. branding initiative with multi-million dollar advertising campaign. |
|
|
Oct 16, 1996 |
911 |
| Aetna updates corporate logo to reflect new image; New name and logo also selected for health business. |
|
|
Sep 19, 1996 |
379 |
| Advertising spending in the gay press climbs 19.6 percent to top $73.7 million annually;. |
|
|
Aug 19, 1996 |
1091 |
| They're People Too; new Nationwide campaign shows agents' lighter side. |
|
|
Jan 26, 1996 |
532 |
| Prudential launches new advertising campaign. |
|
|
Jan 18, 1996 |
288 |
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