Advertising to agribusiness--web.

CLIENT: Case IH, Racine, Wis.--Claudia Garber

AGENCY:

Morgan&Myers, Milwaukee, Wis. --Ellen LaRose

MESSAGE: Case IH provides easy-to-use, real-time access to both useful agricultural equipment information and photos.

AUDIENCE: Media: U.S. and Canadian print and broadcast ag trade journalists; trade journalists focused on the equipment industry; daily and weekly newspaper agribusiness reporters in production centers; Wisconsin-based general interest publications/journalists with little knowledge of Case IH. Other Influencers: Grower and trade association communication managers; non-competitive agribusiness marketing and communication personnel; marketing communication agency creative personnel and account managers supporting agribusiness.

MERIT: The Seam / Gwin Public Relations and Marketing Communications

NATIONAL FINALISTS: Morgan&Myers / In-house Pfizer Animal Health / Biggs/Gilmore Communications