Advertising to agribusiness--premium/specialty.CLIENT: John Deere, Lenexa Le·nex·a A city of eastern Kansas, a suburb of Kansas City. Population: 41,200. , Kan Kan, river, China: see Gan. .--Barry Nelson & Pam Barry Barry, Welsh Barri, town (1991 pop. 45,053) and port, Vale of Glamorgan, S Wales, on the Bristol Channel. Once a major coal-exporting port, its more diversified export products include cement, flour, and steel products. AGENCY: In-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. MESSAGE: A useful photo library featuring John Deere equipment, which is used by many for posters, brochures, articles and advertisements. AUDIENCE: Agricultural media, agrimarketing partners and advertising agencies that have a need for high quality farm equipment and farm scene photos. MERIT: Case IH / Morgan&Myers NATIONAL FINALIST: Charleston|Orwig Inc. / In-house AdFarm / In-house |
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