Advertising pages for B2B magazines in 22 categories declined 2.78% for the month of February and 2.65% for the first two months of the year when compared to the same periods in 2006.

Advertising pages for B2B magazines in 22 categories declined 2.78% for the month of February and 2.65% for the first two months of the year when compared to the same periods in 2006. According to data supplied by American Business Media's (ABM; New York) Business Information Network, ad revenue declined 0.74% for the month of February and 1.61% for the first two months of the this year. Nine of the 22 categories showed a decline for the two-month period, with the Computing/Software/Telecommunications sector showing the largest decline, 17.5%, in ad revenue. Thirteen categories showed a decline in ad pages for the same period, with the Aviation/Aerospace sector showing the largest decline at 10.1%. However, ABM said that advertising for all B2B media increased, with the face-to-face category showing an increase of 10% to $11.3 billion and exceeding magazine revenues. ABM President/CEO Gordon Hughes II said "it is becoming apparent that the era of transformation is upon us now. It is clear from the data that magazine ad pages and revenue are being out billed by events."