Advertising on the web.CLIENT: Syngenta Crop Protection, Greensboro, N.C. --Alex Moore AGENCY: Martin/Williams, Minneapolis--Kathy Kane MESSAGE: FarmAssist.com understands the nasty nature of the pests that plague growers. In the two executions, a larger-than-life Colorado potato beetle potato beetle, name for two beetles of the leaf beetle family and for two of the blister beetle family, all destructive to the potato plant and its relatives. Most notorious is the Colorado potato beetle, or potato bug (Leptinotarsa decemlineata), a black-and-yellow striped member of the leaf beetle family. It was once confined to the Rocky Mts., where it lived on wild members of the nightshade, or potato, family. and European corn borer borer, name applied to various animals that are injurious because of their ability to penetrate plant or animal tissues. Among insects, some borers are beetles, e.g., the flatheaded apple-tree borer, a serious pest of many shade and fruit trees; the roundheaded apple-tree borer; and the bronze birch, locust, elm, shot-hole, and poplar borers. Other boring insects are moths that are harmful in the larval stage, e.g. invade the screen to get Web visitors to pay strict attention to features and benefits of FarmAssist.com. AUDIENCE: Growers in the U.S. and Canada. MERIT: CHS / Colle+McVoy NATIONAL FINALISTS: Pfizer Animal Health / Charleston|Orwig Inc. Pfizer Animal Health / Rhea & Kaiser Marketing Communications (2) Merial / Bader Rutter & Associates Inc. |
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