Advertising in high tech publications continues to plummet. (News in Brief).Advertising in high tech publications continues to plummet. CMP CMP (cytidine monophosphate): see cytosine. (1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information Media (Manhasset, NY) reports that ad pages for its B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business information technology publications fell 36% in January 2002 when compared to January 2001, going from 2938 ad pages last year to 1879 pages this year. CMP titles with the largest decrease include the recently closed InternetWeek (-83.2%), Electronic Buyers News (-56%) and Dr. Dobb's Journal Dr. Dobb's Journal (DDJ) is a monthly journal published in the United States by CMP Media. It covers topics aimed at computer programmers. DDJ was the first regular periodical focused on microcomputer software, rather than hardware. (-53%). According to IMS/Auditor (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ), total ad pages for the category fell 45.1% for the month, going from 10,702 ad pages in January 2001 to 5877 ad pages in January 2002. Total ad pages for the previous twelve months for the category fell 30.5%, going from 138,510 to 96,226 ad pages. |
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