Advertising and public relations firms: greater San Fernando Valley firms ranked by number of employees.EXECUTIVE SUMMARY THE leading companies on the Business Journal's list of advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firms in the greater San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. included ValueClick ValueClick (NASDAQ: VCLK) is a Westlake Village, CA-based online advertising company, which connects those wanting to host advertisements on websites with advertisers who are willing to pay out fees based on a variety of different plans and methods. Inc. (No. 1), Inter/Media Advertising (No. 2) and ICEbox (No. 3). ValueClick, which provides online marketing tools, has the largest number of employees in the greater Valley with 360 people. Company-wide, ValueClick employs 1,000 people. Encino-based Inter/Media is a full service advertising company which employs 75 people in the greater Valley and 80 people company-wide. In 2005, the company's billings Billings, city (1990 pop. 81,151), seat of Yellowstone co., S Mont., on the Yellowstone River, in a valley surrounded by seven mountain ranges; inc. as a city 1885. totaled $300 million. Its current client base includes ditech Ditech is a lender, offering mortgages and lines of credit as a member of the General Motors family of companies, specifically General Motors Acceptance Corporation (GMAC). The company's name is a portmanteau derived from the phrase Direct Technology. .com, the U.S Army and Clorox Clorox commercial name for a sodium hypochlorite preparation marketed as household bleach, but also used for disinfection. . ICEBox in Van Nuys provides advertising and public relation services with 55 employees in the Valley and companywide. The company has served clients including StriVectin-SD and Relacore Relacore is a herbal supplement marketed by the Carter Reed Company, a brand for Basic Research of Salt Lake City, Utah.[1] Some companies had suggested that cortisol is the primary cause of the occurrence of body fat in women over 30. . THE PACESETTER VALUECLICK INC. OPERATING since 1998. ValueClick Inc. in Westlake Westlake, city (1990 pop. 27,018), Cuyahoga co., NE Ohio, a suburb of Cleveland; inc. as a city 1956. A growing city, its various manufactures include ink and plastics. Village again ranked No. 1 on the Business Journal list of advertising and public relations firms in the greater San Fernando Valley. The publicly-owned company employs 360 staffers in the greater Valley and 1,000 workers internationally. The integrated online marketing company has been aggressively acquiring businesses over the past several years and late in 2005. closed a deal to acquire Fastclick Fastclick was an advertising network which was one of the most visited domains according to Alexa (from the advertisements it serves on other websites). Fastclick paid publishers up to 65% of revenue it generated from ads on their sites. . "Our unique breadth Breadth The percentage of assets or stocks advancing relative to those unchanged or declining. Also the number of independent forecasts available per year. A stock picker forecasting returns to 100 stocks every quarter exhibits a breadth of 400, assuming each forecast is and scale positions us to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the industry's secular Secular An adjective used to describe a long-term time frame, usually at least 10 years. Notes: For example, in his book "Stocks For the Long Run", Jeremy Siegel (finance professor at The Wharton School, University of Pennsylvania) argues that equity securities growth, and our new guidance demonstrates our confidence in generating up to $500,000,000 in revenue and healthy profit margins in 2006," said James James, person in the Bible James, in the Gospel of St. Luke, kinsman of St. Jude. The original does not specify the relationship. James, rivers, United States James. Zarley, chairman and chief executive officer of ValueClick in a press release.
Rank Company Number of Employees Revenues (1)
* name * Valley (millions)
* address '05/'04/'03 * 2005
* companywide * 2004
'05/'04/'03 * 2003
1 ValueClick 360/186/NA (2) $299-304 (3)
30699 Russell Ranch Road 1,000/620/NA (2) $169.2
Ste 250 $92.5
Westlake Village 91362
2 Inter/Media Advertising 75/70/65 300
15760 Ventura Blvd. 80/80/70 275
Suite 110 250
Encino 91436
3 ICEbox 55/55/NA 80 (4)
7655 Haskell Ave. 55/55/NA 68 (4)
Van Nuys 91406 NA
4 Winner & Associates 37/37/NA WND
16501 Ventura Blvd. 40/40/NA WND
Encino 91436 WND
5 Illusion Factory 21/21/18 56 (4)
21800 Burbank Blvd. 21/21/18 56 (4)
Suite 225 NA
Woodland Hills 91367
6 Glyphix Advertising 12/NA/NA 3
5950 Canoga Ave. Suite 120 12/NA/NA NA
Woodland Hills 91367 NA
7 JPR Communications 11/11/11 WND
17525 Ventura Blvd. 11/11/11 WND
Encino 91316 WND
8 Tonic Brand Communications 10/8/6 1.6 (4)
2801 Townsgate #126 11/11/11 1.4 (4)
Westlake Village 91316 1.2 (4)
9 Scott Public Relations 10/11/8 1.2
21201 Victory Blvd. 10/11/8 1.2
Suite 235 1.2
Canoga Park 91303
10 Cooper Beavers Inc. 10/NA/NA WND
17547 Ventura Blvd. 10/NA/NA WND
Suite 202 WND
Encino 91316
11 Mosaic Advertising 8/8/8 3.5
15260 Ventura Blvd. 8/8/8 3.2
Ste 2230 3.2
Sherman Oaks 91403
12 Pop Culture PR 8/2/2 0.5
18034 Ventura Blvd. #448 8/2/2 0.15
Encino 91307 0.1
13 TaylorMade Marketing 8/8/NA WND
18034 Ventura Blvd. # 500 8/8/NA WND
Encino 91316 WND
14 Newman Grace Inc. 7/5/4 2.9
20720 Ventura Blvd. # 100 7/5/4 2.2
Woodland Hills 91364 1.9
15 The Edison Group 6/4/3 3.8
16255 Ventura Blvd. 20/20/15 2.4
Suite 706 1.5
Encino 91436
16 Edge Communications Inc. 3/3/3 WND
17328 Ventura Blvd. 30/29/25 WND
Suite 324 WND
Encino 91316
17 SAX Public Relations/ 3/2/1 WND
Marketing 3/2/1 WND
4741 Laurel Canyon Blvd. WND
Suite 101
North Hollywood 91607
18 The David James Agency 3/2/2 WND
223 E. Thousand Oaks Blvd. 3/2/02 WND
Suite 417 WND
Thousand Oaks 91360
19 MAYO Communications & 2/2/02 under .5
MAYO PR 12/6/2 over .1
7248 Bernadine Ave. 0.09
Suite #2
West Hills 91307
20 Howard Ruben Public 2/NA/NA WND
Relations 3/NA/NA WND
4457 Bellingham Ave. WND
Studio City 91604
21 Jacob's Well PR & 2/2/2 WND
Advertising 2/2/2 WND
4310 Pampas Road WND
Woodland Hills 91364
Rank Company Services Offered
* name (partial list)
* address
1 ValueClick online marketing services
30699 Russell Ranch Road
Ste 250
Westlake Village 91362
2 Inter/Media Advertising full-service advertising agency,
15760 Ventura Blvd. media buying & planning, research,
Suite 110 optimization, post-production
Encino 91436
3 ICEbox advertising, marketing, media, pr
7655 Haskell Ave.
Van Nuys 91406
4 Winner & Associates strategic planning, crisis
16501 Ventura Blvd. management, pr and
Encino 91436 issues/image advertising
5 Illusion Factory pr, advertisng, illustration,
21800 Burbank Blvd. trailers, visual effects,
Suite 225 animation, website
Woodland Hills 91367
6 Glyphix Advertising advertising
5950 Canoga Ave. Suite 120
Woodland Hills 91367
7 JPR Communications public relations
17525 Ventura Blvd.
Encino 91316
8 Tonic Brand Communications advertising, pr, creative
2801 Townsgate #126 strategy, communications,
Westlake Village 91316 marketing
9 Scott Public Relations public relations specializing in
21201 Victory Blvd. health care, insurance and
Suite 235 technology sectors
Canoga Park 91303
10 Cooper Beavers Inc. marketing, public relations,
17547 Ventura Blvd. advertising, graphic design
Suite 202
Encino 91316
11 Mosaic Advertising strategic marketing planning,
15260 Ventura Blvd. creative development & production,
Ste 2230 media buying, promotion planning
Sherman Oaks 91403
12 Pop Culture PR publicity services
18034 Ventura Blvd. #448
Encino 91307
13 TaylorMade Marketing online marketing services, web
18034 Ventura Blvd. # 500 site design, strategic marketing
Encino 91316 consulting services, creative
copy & design
14 Newman Grace Inc. advertising, graphic design, brand
20720 Ventura Blvd. # 100 consulting
Woodland Hills 91364
15 The Edison Group pr, public affairs, grassroots
16255 Ventura Blvd. advocacy, issues management
Suite 706
Encino 91436
16 Edge Communications Inc. executive media tours, executive
17328 Ventura Blvd. speaker placements, media &
Suite 324 analyst relations, media interview
Encino 91316 training
17 SAX Public Relations/ marketing strategy,
Marketing advertising, pr, publications
4741 Laurel Canyon Blvd.
Suite 101
North Hollywood 91607
18 The David James Agency pr, marketing communications for
223 E. Thousand Oaks Blvd. high-tech, startup companies
Suite 417
Thousand Oaks 91360
19 MAYO Communications & marketing, branding, pr,
MAYO PR community outreach, media
7248 Bernadine Ave. training, executive coaching,
Suite #2 website design
West Hills 91307
20 Howard Ruben Public pr, media relations, writing,
Relations editing, strategic planning,
4457 Bellingham Ave. brand building
Studio City 91604
21 Jacob's Well PR & pr, advertising, marketing
Advertising
4310 Pampas Road
Woodland Hills 91364
Rank Company Clients
* name (partial list)
* address
1 ValueClick eBay, Sara Lee, OVID, Beyond
30699 Russell Ranch Road Interactive, Barnes & Noble,
Ste 250 Circuit City, University of
Westlake Village 91362 Phoenix
2 Inter/Media Advertising ditech.com, U.S Army, Clorox,
15760 Ventura Blvd. TrueCredit.com, Auto Insurance
Suite 110 Specialists (AIS), Budget Blinds
Encino 91436
3 ICEbox StriVectin-SD, Relacore, Stewart
7655 Haskell Ave. Enterprises, New Balance Stores,
Van Nuys 91406 LifeSource Group
4 Winner & Associates Exxon Mobil, Southern California
16501 Ventura Blvd. Edison, El Paso Electric,
Encino 91436 California Nations Indian Gaming
Association
5 Illusion Factory Warner Bros. Entertainment, Warner
21800 Burbank Blvd. Bros. Television, ABC Cable
Suite 225 Networks Group, Paramount
Woodland Hills 91367 Television
6 Glyphix Advertising 21st Century Insurance, Mortgage
5950 Canoga Ave. Suite 120 Development, Sandel Medical,
Woodland Hills 91367 CHEERS
7 JPR Communications Asigra, EMC Dantz, EMC Rainfinity,
17525 Ventura Blvd. Exabyte Corp., Kashya, Maxel
Encino 91316 Corp. of America, Maxxan Systems
8 Tonic Brand Communications Blue Cross, WellPoint,
2801 Townsgate #126 Home Team
Westlake Village 91316
9 Scott Public Relations Blue Cross/Blue Shield of
21201 Victory Blvd. Illinois, California Healthcare
Suite 235 Foundation, Cambridge Integrated
Canoga Park 91303
10 Cooper Beavers Inc. California United Bank, Getty
17547 Ventura Blvd. House Foundation, Economic
Suite 202 Alliance of the San Fernando
Encino 91316 Valley, Airtel Plaza Hotel
11 Mosaic Advertising Silver Star Auto.Grp., Beauty
15260 Ventura Blvd. Collect., Neftin Westlake Cars,
Ste 2230 New Century BMW
Sherman Oaks 91403
12 Pop Culture PR PokerShare.com,
18034 Ventura Blvd. #448 eBraumsWorld.com, Starbucks Brain
Encino 91307 Games
13 TaylorMade Marketing Avid Technology, Inc., NAS
18034 Ventura Blvd. # 500 Insurance, Charmed Events,
Encino 91316 InterActive Nutrition, OneCoach
14 Newman Grace Inc. L.A County Medical Association, KZ
20720 Ventura Blvd. # 100 Golf, Employee Relations, LA
Woodland Hills 91364 Pension Group, Z Insurance, KHS
Bicycles
15 The Edison Group 21st Century Insurance, Healthcare
16255 Ventura Blvd. Leadership Canal, First 5
Suite 706 Association of Calif.
Encino 91436
16 Edge Communications Inc. Donat/Wald Co., Jambo, PortBlue
17328 Ventura Blvd. Corp., RPMC, Inc., Userplane, ,
Suite 324 Vendare Media Corp., Zag.com
Encino 91316
17 SAX Public Relations/ Jewish Family Service of Los
Marketing Angeles, Los Angeles County
4741 Laurel Canyon Blvd. Technology Week, Structure
Suite 101 Development Group
North Hollywood 91607
18 The David James Agency Valere Power, AeA LA/SB Council,
223 E. Thousand Oaks Blvd. Boingo Wireless, Fulcrum
Suite 417 Microsystems
Thousand Oaks 91360
19 MAYO Communications & LAEDC Chief Economist Jack Kyser,
MAYO PR Sky Production Group, World Trade
7248 Bernadine Ave. Center Assn. Los Angeles/Long
Suite #2 Beach
West Hills 91307
20 Howard Ruben Public Angel Denim, Jams World,
Relations Children's Skin Disease
4457 Bellingham Ave. Foundation, Surf Line Hawaii,
Studio City 91604 Surfing Heritage Foundation
21 Jacob's Well PR & VICA, SUA Calabasas,
Advertising Hollywood Chamber of Commerce
4310 Pampas Road
Woodland Hills 91364
Rank Company Profile
* name * headquarters/year founded
* address * marketing contact
* web site
1 ValueClick Westlake Village/1998
30699 Russell Ranch Road NA
Ste 250 valueclick.com
Westlake Village 91362
2 Inter/Media Advertising Encino/1974
15760 Ventura Blvd. Bob Yallen
Suite 110 intermedia-advertising.com
Encino 91436
3 ICEbox Van Nuys/1996
7655 Haskell Ave. Lori Jacobus
Van Nuys 91406 iceboxadvertising.com
4 Winner & Associates Encino/1975
16501 Ventura Blvd. Lance Brisson
Encino 91436 winnerandassociates.com
5 Illusion Factory Woodland Hills/1980
21800 Burbank Blvd. Brian Weiner
Suite 225 illusionfactory.com
Woodland Hills 91367
6 Glyphix Advertising Encino/1995
5950 Canoga Ave. Suite 120 Larry Cohen
Woodland Hills 91367 glyphix.com
7 JPR Communications Encino/1991
17525 Ventura Blvd. Judy Smith
Encino 91316 jprcom.com
8 Tonic Brand Communications Westlake Village/1993
2801 Townsgate #126 Mark Benhard
Westlake Village 91316 tonicla.com
9 Scott Public Relations Canoga Park/1987
21201 Victory Blvd. Joy Scott
Suite 235 scottpublicrelations.com
Canoga Park 91303
10 Cooper Beavers Inc. Encino/1982
17547 Ventura Blvd. Tracy Beavers
Suite 202 cooperbeavers.com
Encino 91316
11 Mosaic Advertising Sherman Oaks/1989
15260 Ventura Blvd. Bob Charney
Ste 2230 mosaicnet.com
Sherman Oaks 91403
12 Pop Culture PR Woodland Hills/2001
18034 Ventura Blvd. #448 Darren Shuster
Encino 91307 popculturepr.com
13 TaylorMade Marketing Encino/2001
18034 Ventura Blvd. # 500 Scott Taylor
Encino 91316 taylormadewebdesign.com
14 Newman Grace Inc. Woodland Hills/1996
20720 Ventura Blvd. # 100 Brian Hemsworth
Woodland Hills 91364 newmangrace.com
15 The Edison Group Atlanta/1996
16255 Ventura Blvd. Larry Krutchik
Suite 706 edisongroup.com
Encino 91436
16 Edge Communications Inc. Woodland Hills/1996
17328 Ventura Blvd. Sara Flint
Suite 324 edgecommunicabonsinc.com
Encino 91316
17 SAX Public Relations/ North Hollywood/1998
Marketing Robert Sax
4741 Laurel Canyon Blvd. saxpr.net
Suite 101
North Hollywood 91607
18 The David James Agency Thousand Oaks/2003
223 E. Thousand Oaks Blvd. David Rodewald
Suite 417 davidjamesagency.com
Thousand Oaks 91360
19 MAYO Communications & Los Angeles/1995
MAYO PR George McQuade III
7248 Bernadine Ave. mayocommunications.com
Suite #2
West Hills 91307
20 Howard Ruben Public Studio City/2003
Relations Howard Ruben
4457 Bellingham Ave. howardrubenpr.com
Studio City 91604
21 Jacob's Well PR & Woodland Hills/1984
Advertising Laurie Golden
4310 Pampas Road na
Woodland Hills 91364
Rank Company Top Local Executive
* name * name
* address * title
* phone
1 ValueClick James R. Zarley
30699 Russell Ranch Road chairman, president, ceo
Ste 250 (818) 575-4500
Westlake Village 91362
2 Inter/Media Advertising Robert B. Yallen
15760 Ventura Blvd. president/coo
Suite 110 (818) 995-1455
Encino 91436
3 ICEbox Lori Jacobus
7655 Haskell Ave. vice president
Van Nuys 91406 (818) 760-8787
4 Winner & Associates Charles Winner
16501 Ventura Blvd. president, ceo
Encino 91436 (818) 385-1900
5 Illusion Factory Brian Weiner
21800 Burbank Blvd. ceo
Suite 225 (818) 598-8400
Woodland Hills 91367
6 Glyphix Advertising Larry Cohen
5950 Canoga Ave. Suite 120 president
Woodland Hills 91367 (818) 704-3994
7 JPR Communications Judy Smith
17525 Ventura Blvd. president
Encino 91316 (818) 386-0403
8 Tonic Brand Communications Jason Carignan
2801 Townsgate #126 president
Westlake Village 91316 (805) 230-1080
9 Scott Public Relations Joy Scott
21201 Victory Blvd. president
Suite 235 (818) 610-0270
Canoga Park 91303
10 Cooper Beavers Inc. Tracy Beavers
17547 Ventura Blvd. president
Suite 202 (818) 789-5900
Encino 91316
11 Mosaic Advertising Bob Charney
15260 Ventura Blvd. president
Ste 2230 (818) 789-1586
Sherman Oaks 91403
12 Pop Culture PR Darren Shuster
18034 Ventura Blvd. #448 president
Encino 91307 (818) 992-3145
13 TaylorMade Marketing Scott Taylor
18034 Ventura Blvd. # 500 president, ceo
Encino 91316 (818) 344-6800
14 Newman Grace Inc. Jerri Hemsworth
20720 Ventura Blvd. # 100 ceo/creative director
Woodland Hills 91364 (818) 713-1678
15 The Edison Group Larry Krutchik
16255 Ventura Blvd. principal
Suite 706 (818) 728-3350
Encino 91436
16 Edge Communications Inc. Ken Greenberg
17328 Ventura Blvd. president, ceo
Suite 324 (818) 990-5001
Encino 91316
17 SAX Public Relations/ Robert Sax
Marketing president
4741 Laurel Canyon Blvd. (818) 508-7660
Suite 101
North Hollywood 91607
18 The David James Agency David Rodewald
223 E. Thousand Oaks Blvd. partner
Suite 417 (805) 494-9508
Thousand Oaks 91360
19 MAYO Communications & Aida Mayo
MAYO PR president
7248 Bernadine Ave. (818) 340-5300
Suite #2
West Hills 91307
20 Howard Ruben Public Howard Ruben
Relations president
4457 Bellingham Ave. (818) 823-1971
Studio City 91604
21 Jacob's Well PR & Laurie Golden
Advertising partner
4310 Pampas Road (818) 888-9337
Woodland Hills 91364
NA: Not Available
na: Not Applicable
WND: Would Not Disclose
All information was provided by the representatives of the companies
themselves.
Companies were ranked on the number of employees in the greater San
Fernando Valley. In the case of a tie, companies were further ranked
by employees company-wide. In the case of a tie of company-wide
employees, companies were further ranked by 2005 billings/revenues.
If revenues were not disclosed, the companies were then ranked by year
founded.
(1) Companies were asked to provide billings if their primary business
is advertising and revenues if their primary business is public
relations unless otherwise noted. Figures for ValueClick represent
revenues.
(2) Approximate figures.
(3) Revenues for 2005 will be released Feb. 27, 2006. The figure
provided here is a guidance estimate as of November 1, 2005.
(4) Data refers to billings.
Companies were ranked by the number of employees. If companies had the
same number of employees, they were further ranked by the year
founded.
To the best of our knowledge, this information is accurate as of press
time. While every effort is made to ensure the accuracy and the
thoroughness of the list, omissions and typographical errors sometimes
occur. Please send corrections or additions on company letterhead to
the Research Department, San Fernando Valley Business Journal, 21600
Oxnard St., Suite 250, Woodland Hills, CA 91367. [c] 2006 San Fernando
Valley Business Journal. This list may not be reprinted in whole or in
part without prior permission from the editor. Reprints are available
from Wright's Reprints, (877) 652-5295 ext. 104 or e-mail
jmartin@wrightsreprints.com.
Researched by Vanessa Herman
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