Advertising and public relations firms: greater San Fernando Valley firms ranked by number of employees.EXECUTIVE SUMMARY OUR list of advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firms in the greater San Femando Valley includes companies that offer a wide variety of services. The largest company on the list with 492 employees, ValueClick ValueClick (NASDAQ: VCLK) is a Westlake Village, CA-based online advertising company, which connects those wanting to host advertisements on websites with advertisers who are willing to pay out fees based on a variety of different plans and methods. Inc., provides Internet marketing See Internet advertising. and advertising services. Other companies act as more traditional advertising and public relations firms. Inter/Media Advertising, No. 2 on this year's list with 82 employees, is a full-service full-ser·vice adj. Associated with or offering complete service: full-service gasoline pumps; full-service banks. advertising agency and media buying organization based in Encino, with clients such as ditech Ditech is a lender, offering mortgages and lines of credit as a member of the General Motors family of companies, specifically General Motors Acceptance Corporation (GMAC). The company's name is a portmanteau derived from the phrase Direct Technology. .com and the U.S. Army and Auto (AUTOmatic) Refers to a wide variety of devices that perform unattended operations. Insurance Specialists, that placed $275 million in 2004 billings Billings, city (1990 pop. 81,151), seat of Yellowstone co., S Mont., on the Yellowstone River, in a valley surrounded by seven mountain ranges; inc. as a city 1885. . No. 3 on this year's list is the advertising firm ICEbox, located in Van Nuys. ICEbox has 55 employees and handled $68 million in billings in 2004. Its services include advertising, media, marketing, and public relations. At No. 4, Winner & Associates is the largest public relations firm on our list, with 40 employees. --Shannon Sindorf THE PACESETTER VALUECLICK INC. HEADQUARTERED in Westlake Westlake, city (1990 pop. 27,018), Cuyahoga co., NE Ohio, a suburb of Cleveland; inc. as a city 1956. A growing city, its various manufactures include ink and plastics. Village, ValueClick Inc. is by far the largest advertising company in the greater San Femando Valley area, with 492 employees in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The company established its niche niche: see ecology. niche Smallest unit of a habitat that is occupied by an organism. A habitat niche is the physical space occupied by the organism; an ecological niche is the role the organism plays in the community of organisms found in the in the marketplace by providing what it calls "performance-based" progranas where the pricing for its advertising and marketing services is based in part on the results achieved. With big-name big-name adj. Informal 1. Widely recognized or acclaimed; famous: a big-name performer; a big-name college. 2. clients like eBay (eBay, Inc., San Jose, CA, www.ebay.com) The major auction service on the Web. eBay popularized the concept of buying and selling online, and both individuals and commercial enterprises list items for sale. , AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Best Buy, Barnes Barnes, former municipal borough, SE England. See Richmond upon Thames. & Noble, Expedia and Real Networks, ValueClick is a large force in the Internet marketing industry. Its online marketing services include display/web advertising, search marketing, email marketing and affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. . The company has been expanding its services through an aggressive acquisition strategy. In recent years, ValueClick has acquired Mediaplex Inc., Pricerunner The website PriceRunner is a price comparison service launched in Sweden in 1999, and since bought by ValueClick. It allows users to compare prices on a range of products. The headquarters are in Stockholm, Sweden, and it also has offices in London, Munich, Paris and California. AB and other companies. One of ValueClick's specialties is opt-in To purposefully accept some situation or condition ahead of time. For example, to opt-in to an e-mail campaign means that you want to receive periodic newsletters or information, which may include advertising from the publisher or third parties. email lists for marketers. Opt-in email lists are compiled from the over 30,000 Web sites in the ValueClick network at which consumers check boxes indicating they would like to receive information from marketers. Publicly-held ValueClick reported net income of $7.6 million for the third quarter ended Sept. 30, 2004, a more than three-fold increase over $2.0 million for the third quarter of 2003. Revenues rose 92 percent for the same period to $43.5 million. --Shannon Sindorf
ADVERTISING AND PUBLIC RELATIONS FIRMS
Greater San Fernando Valley firms ranked by number of employees
Rank Company Number of
* name Employees
* address
1 ValueClick Inc. (2) 492
4353 Park Terrace Dr.
Westlake Village 91361
2 Inter/Media Advertising 82
15760 Ventura Blvd., Suite 110
Encino 91436
3 ICEbox 55
7655 Haskell Ave.
Van Nuys 91406
4 Winner & Associates 40
16501 Ventura Blvd.
Encino 91436
5 The Illusion Factory 27
21800 Burbank Blvd., Suite 225
Woodland Hills 91367
6 KSL Media 25
16255 Ventura Blvd.
Encino 91436
7 Edge Communications Inc. 22
22287 Mulholland Hwy., Suite 419
Calabasas 91302
8 The Edison Group 20
16133 Ventura Blvd., Suite 1210
Encino 91436
9 JMPR Public Relations 15
5850 Canoga Ave., Suite 300
Woodland Hills 91367
10 Glyphix Advertising 12
5950 Canoga Ave., Suite 120
Woodland Hills 91367
11 Cooper Beavers Inc. 10
17547 Ventura Blvd., Suite 202
Encino 91316
12 JPR Communications 10
17525 Ventura Blvd.
Encino 91316
13 Animated Designs LLC 10
31336 Via Colinas, Suite 103
Westlake Village 91362
14 Scott Public Relations 10
21201 Victory Blvd., Suite 215
Canoga Park 91303
15 Tonic Brand Communications 9
2801 Townsgate Rd. Suite 126
Westlake Village 91361
16 TaylorMade Marketing 8
18034 Ventura Blvd., Suite 500
Encino 91316
17 Newman Grace Inc. 6
20720 Ventura Blvd., Suite 100
Woodland Hills 91364
18 Jackie Lapin Media Relations 4
31592 Foxfield Lane
Westlake Village 91361
19 Jacob's Well Public Relations and Marketing 2
4310 Pampas Road
Woodland Hills 91364
20 SAX Public Relations 2
4741 Laurel Canyon Blvd. Suite 101
North Hollywood 91607
21 The David James Agency 2
223 E. Thousand Oaks Blvd., Suite 417
Thousand Oaks 91360
Rank 2004 Billings (1) Services Offered
(millions) (partial list)
1 $92.5 (3) online marketing services including
display/web advertising, search market-
ing, email marketing, affiliate marketing
2 275.0 full-service advertising agency and
media buying organization including
media planning, research
3 68.0 advertising, media, marketing,
public relations
4 wnd strategic planning, crisis management,
public relations and issues,
image advertising
5 56.0 print design, production design,
digital design
6 415.0 strategic media planning, broadcast,
print and online media buying,
fully tracked direct response
7 n/a executive media tours, executive speaker
placements, media & analyst relations,
media interview training, case histories
8 n/a public relations, public affairs,
grassroots advocacy
9 n/a automotive, transportation, travel and
tourism, lifestyle goods public relations
10 3.0 complete advertising, brand creation
management, integrated marketing,
strategic and tactical execution
11 wnd marketing, public relations,
advertising, graphic design
12 n/a public relations counsel for
high-tech companies
13 1.5 full-service interactive advertising
agency, whose services include web design,
programming, hosting and promotion
14 10.0 bylined articles, communication audits,
competitor analysis, conference/
speaking events, crisis management
15 1.3 branding, advertising design,
public relations, interactive,
strategy consulting
16 n/a print and web design, e-commerce, pub-
lic relations, copywriting, video and
audio services for the web
17 2.2 advertising, brand consulting,
graphic design
18 0.5 media relations
19 n/a public relations, marketing, advertising
20 n/a communications strategy,
media relations, publication
21 n/a public relations and marketing,
communications services for technology
start-up companies
Rank Clients Profile
(partial list) * year founded
* marketing contact
* web site
1 eBay, AOL, Best Buy, Barnes & 1998
Noble, Expedia, Real Networks Gary Fuges
valueclick.com
2 ditech.com, U.S. Army, Auto 1974
Insurance Specialists, Prudent Robert B. Yallen
Choice, Natrol, Hollywood 48- intermedia-advertising.com
hour Miracle Diet
3 Salvation Army, New Balance 1996
Stores, Neptune Society of Lori Jacobus
Northern California, Klein- iceboxadvertising.com
Becker, Zoller Labs, Carter
Reed Companyes
4 Southern California Edison, 1975
ExxonMobil, Resources Legacy Lance Brisson
Fund Foundation, California winnerandassociates.com
Nations Indian Gaming
Association
5 Warner Bros Entertainment, 1979
Warner Bros. Television, ABC Brian Weiner
Cable Networks Group, illusionfactory.com
Paramount Television
6 Countrywide Financial, Borders 1981
Books & Music, K-Swiss, Turtle Leslie Poliak
Wax, Callaway kslmedia.com
7 CrownPeak, Donat/Wald Company, 1996
Userplane, PortBlue Corp., Ken Greenberg
BroadSpire Inc., Intermec edgepress.com
Technologies, The Vendare
Group
8 21st Century Insurance, 1996
WellPoint Health Networks Larry Krutchik
edisongroup.com
9 Ducati, NHRA, Lamborghini, 1977
Petersen Automotive Museum, Joseph Molina
Meguiar's Car Care Products, jmprpublicrelations.com
Galpin Ford, Mid America
Motorworks
10 21st Century Insurance, 1995
Digital Insight, Sandal Larry Cohen
Medical, CHEERS, Montage glyphix.com
Development
11 Bob Hope Airport, ONEgenera- 1982
tion, Economic Alliance of the Tracy L. Beavers
San Fernando Valley, Palmer cooperbeavers.com
Investments Inc., LPM Events,
Sultan of Brunei
12 Maxell, Nexsan, Dantz 1991
Development, Maxxan, Asigra, Judy Smith
SANRAD, Tek-Tools, Neopath jprcom.com
13 Kia Motors America, DTS 1992
Digital Theater Systems, Mike Johnson, COO
WorldWide Cosmetics, Fastframe anides.com
USA, Helen Grace Chocolates,
14 AON Consulting, Cambridge 1995
Integrated Services Group, Joy Scott
Fair Isaac Corp., Meridian scottpublicrelations.com
Health Care Management
15 Blue Cross of California, 2003
Docusign, American Vision Mark Benhard
Windows, WellPoint, Cal tonicla.com
National Bank
16 Avid Technology, InnerActive 2001
Nutrition, Data Microimaging Scott Taylor
Company, Alliance Pro Media, tmcallcenter.com
TRW, Nas Insurance, RSPE Audio
Solutions
17 KHS Bicycles, KZ Golf, Los 1996
Angeles County Medical Assn., Brian Hemsworth
Glencoe/McGraw-Hill, NAWBO-CA, newmangrace.com
Phillips Grad. Institute
18 Mazda, World Poker Tour, 1998
Commerce Casino, Lakes Jackie Lapin
Entertainment, Culver Studios, jackielapinmediarelations.com
US Playing Card
19 Valley Industry and Commerce 1984
Association, Soka University L.Golden, M.Golden
of America--Calabasas, n/a
Hollywood Chamber of Commerce
20 Jewish Family Service of Los 1998
Angeles, Atzio Technology, LA Robert Sax
Business Technology Center, saxpr.net
Structure Development Group
21 Boingo Wireless, Valere Power, 2003
Fulcrum Microsystems, MRV David Rodewald
Communications, Semtech, davidjamesagency.com
Alcatel
Rank Top Local Executive
* name
* title
* phone
1 James R. Zarley
chairman, president, ceo
(818) 575-4500
2 Sydney Yallen
chairman, ceo
(818) 995-1455
3 Lori Jacobus
vice president
(818) 760-8787
4 Charles Winner
president, ceo
(818) 385-1900
5 Brian Weiner
ceo
(818) 598-8400
6 Hank Cohen
president
(818) 461-5914
7 Ken Greenberg
president, ceo
(818) 719-9292
8 Larry Krutchik
principal
(818) 728-3355
9 Joseph Molina
president
(818) 992-4353
10 Larry Cohen
president
(818) 704-3994
11 Martin M. Cooper
chairman
(818) 789-5900
12 Judy Smith
principal
(818) 386-0403
13 Pat Beard
president
(818) 889-2348
14 Joy Scott
president
(818) 610-0270
15 Jason Carignan
president
(805) 230-1080
16 Scott Taylor
president, ceo
(818) 344-6800
17 Jerd Hemsworth
ceo
(818) 713-1678
18 Jackie Lapin
president
(818) 707-1473
19 L. Golden/M. Golden
partners
(818) 888-9337
20 Robert Sax
president
(818) 905-7604
21 D. Rodewald, E. Rodewald
(805) 494-9508
na--Not Available n/a--Not Applicable wnd--Would Not Disclose
(1) Billings refers to the annual amount of advertising expenditures
by an agency's clients. Public relations firms do not measure billings.
Companies were not asked to report revenues although revenues are
included here for ValueClick, the only publicly held company on the
Business Journal list.
(2) ValueClick data is for the period ended Dec. 31, 2003. The
company's 2004 data had not yet been released at presstime.
(3) ValueClick 2003 revenues.
Companies were ranked by the number of employees. If companies had the
same number of employees, they were further ranked by the year founded.
To the best of our knowledge, this information is accurate as of press
time. While every effort is made to ensure the accuracy and the
thoroughness of the list, omissions and typographical errors sometimes
occur. Please send corrections or additions on company letterhead to
the Research Department, San Fernando Valley Business Journal, 21600
Oxnard St., Suite 250, Woodland Hills, CA 91367. [c] 2005 San Fernando
Valley Business Journal. This list may not be reprinted in whole or in
part without prior permission from the editor. Reprints are available
from Wright's Reprints, (877) 652-5295 ext. 104 or e-mail
jmartin@wrightsreprints.com.
Researched by Shannon Sindorf
|
|
||||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion