Advertising and public relations firms: greater San Fernando Valley firms ranked by number of employees.EXECUTIVE SUMMARY Our list of advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firms in the greater San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. includes companies that offer a wide variety of services. The largest company on the list with 492 employees, ValueClick ValueClick (NASDAQ: VCLK) is a Westlake Village, CA-based online advertising company, which connects those wanting to host advertisements on websites with advertisers who are willing to pay out fees based on a variety of different plans and methods. Inc., provides Internet marketing See Internet advertising. and advertising services. Other companies act as more traditional advertising and public relations firms. Inter/Media Advertising, No. 2 on this year's list with 82 employees, is a full-service full-ser·vice adj. Associated with or offering complete service: full-service gasoline pumps; full-service banks. advertising agency and media buying organization based in Encino, with clients such as ditech Ditech is a lender, offering mortgages and lines of credit as a member of the General Motors family of companies, specifically General Motors Acceptance Corporation (GMAC). The company's name is a portmanteau derived from the phrase Direct Technology. .com and the U.S. Army and Auto (AUTOmatic) Refers to a wide variety of devices that perform unattended operations. Insurance Specialists, that placed $275 million in 2004 billings Billings, city (1990 pop. 81,151), seat of Yellowstone co., S Mont., on the Yellowstone River, in a valley surrounded by seven mountain ranges; inc. as a city 1885. . No. 3 on this year's list is the advertising firm ICEbox, located in Van Nuys. ICEbox has 55 employees and handled $68 million in billings in 2004. Its services include advertising, media, marketing, and public relations. At No. 4, Winner & Associates is the largest public relations firm on our list, with 40 employees. --Shannon Sindorf VALUECLICK INC. HEADQUARTERED in Westlake Westlake, city (1990 pop. 27,018), Cuyahoga co., NE Ohio, a suburb of Cleveland; inc. as a city 1956. A growing city, its various manufactures include ink and plastics. Village, ValueClick Inc. is by far the largest advertising company in the greater San Fernando Valley area, with 492 employees in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The company established its niche niche: see ecology. niche Smallest unit of a habitat that is occupied by an organism. A habitat niche is the physical space occupied by the organism; an ecological niche is the role the organism plays in the community of organisms found in the in the marketplace by providing what it calls "performance-based" programs where the pricing for its advertising and marketing services is based in part on the results achieved. With big-name big-name adj. Informal 1. Widely recognized or acclaimed; famous: a big-name performer; a big-name college. 2. clients like eBay (eBay, Inc., San Jose, CA, www.ebay.com) The major auction service on the Web. eBay popularized the concept of buying and selling online, and both individuals and commercial enterprises list items for sale. , AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Best Buy, Barnes Barnes, former municipal borough, SE England. See Richmond upon Thames. & Noble, Expedia and Real Networks, ValueClick is a large force in the Internet marketing industry. Its online marketing services include display/web advertising, search marketing, email marketing and affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. . The company has been expanding its services through an aggressive acquisition strategy. In recent years, ValueClick has acquired Mediaplex Inc., Pricerunner The website PriceRunner is a price comparison service launched in Sweden in 1999, and since bought by ValueClick. It allows users to compare prices on a range of products. The headquarters are in Stockholm, Sweden, and it also has offices in London, Munich, Paris and California. AB and other companies. One of ValueClick's specialties is opt-in To purposefully accept some situation or condition ahead of time. For example, to opt-in to an e-mail campaign means that you want to receive periodic newsletters or information, which may include advertising from the publisher or third parties. email lists for marketers. Opt-in email lists are compiled from the over 30,000 Web sites in the ValueClick network at which consumers check boxes indicating they would like to receive information from marketers. Publicly-held ValueClick reported net income of $7.6 million for the third quarter ended Sept. 30, 2004, a more than three-fold increase over $2.0 million for the third quarter of 2003. Revenues rose 92 percent for the same period to $43.5 million. --Shannon Sindorf
Rank Company Number of 2004 Billings (1)
* name Employees (millions)
* address
1 ValueClick Inc. (2) 492 $92.5 (3)
4353 Park Terrace Dr.
Westlake Village 91361
2 Inter/Media Advertising 82 275.0
15760 Ventura Blvd.,
Suite 110
Encino 91436
3 ICEbox 55 68.0
7655 Haskell Ave.
Van Nuys 91406
4 Winner & Associates 40 wnd
16501 Ventura Blvd.
Encino 91436
5 The Illusion Factory 27 56.0
21800 Burbank Blvd.,
Suite 225
Woodland Hills 91367
6 KSL Media 25 415.0
16255 Ventura Blvd.
Encino 91436
7 Edge Communications Inc. 22 n/a
22287 Mulholland Hwy.,
Suite 419
Calabasas 91302
8 The Edison Group 20 n/a
16133 Ventura Blvd.,
Suite 1210
Encino 91436
9 JMPR Public Relations 15 n/a
5850 Canoga Ave.,
Suite 300
Woodland Hills 91367
10 Glyphix Advertising 12 3.0
5950 Canoga Ave.,
Suite 120
Woodland Hills 91367
11 Cooper Beavers Inc. 10 wnd
17547 Ventura Blvd.,
Suite 202
Encino 91316
12 JPR Communications 10 n/a
17525 Ventura Blvd.
Encino 91316
13 Animated Designs LLC 10 1.5
31336 Via Colinas,
Suite 103
Westlake Village 91362
14 Scott Public Relations 10 10.0
21201 Victory Blvd.,
Suite 215
Canoga Park 91303
15 Tonic Brand 9 1.3
Communications
2801 Townsgate Rd.
Suite 126
Westlake Village 91361
116 TaylorMade Marketing 8 n/a
18034 Ventura Blvd.,
Suite 500
Encino 91316
17 Newman Grace Inc. 6 2.5
20720 Ventura Blvd.,
Suite 100
Woodland Hills 91364
18 Jackie Lapin Media 4 0.5
Relations
31592 Foxfield Lane
Westlake Village 91361
19 Jacob's Well Public 2 n/a
Relations and Marketing
4310 Pampas Road
Woodland Hills 91364
20 SAX Public Relations 2 n/a
4741 Laurel Canyon Blvd.
Suite 101
North Hollywood 91607
21 The David James Agency 2 n/a
223 E. Thousand Oaks
Blvd., Suite 417
Thousand Oaks 91360
Rank Company Services Offered
* name (partial list)
* address
1 ValueClick Inc. (2) online marketing services including
4353 Park Terrace Dr. display/web advertising, search
Westlake Village 91361 marketing, email marketing,
affiliate marketing
2 Inter/Media Advertising full-service advertising agency and
15760 Ventura Blvd., media buying organization including
Suite 110 media planning, research
Encino 91436
3 ICEbox advertising, media, marketing,
7655 Haskell Ave. public relations
Van Nuys 91406
4 Winner & Associates strategic planning, crisis
16501 Ventura Blvd. management, public relations and
Encino 91436 issues, image advertising
5 The Illusion Factory print design, production design,
21800 Burbank Blvd., digital design
Suite 225
Woodland Hills 91367
6 KSL Media strategic media planning,
16255 Ventura Blvd. broadcast, print and online media
Encino 91436 buying, fully tracked direct
response
7 Edge Communications Inc. executive media tours, executive
22287 Mulholland Hwy., speaker placements, media & analyst
Suite 419 relations, media interview
Calabasas 91302 training, case histories
8 The Edison Group public relations, public affairs,
16133 Ventura Blvd., grassroots advocacy
Suite 1210
Encino 91436
9 JMPR Public Relations automotive, transportation, travel
5850 Canoga Ave., and tourism, lifestyle goods public
Suite 300 relations
Woodland Hills 91367
10 Glyphix Advertising complete advertising, brand
5950 Canoga Ave., creation management, integrated
Suite 120 marketing, strategic and tactical
Woodland Hills 91367 execution
11 Cooper Beavers Inc. marketing, public relations,
17547 Ventura Blvd., advertising, graphic design
Suite 202
Encino 91316
12 JPR Communications public relations counsel for
17525 Ventura Blvd. high-tech companies
Encino 91316
13 Animated Designs LLC full-service interactive
31336 Via Colinas, advertising agency, whose services
Suite 103 include web design, programming,
Westlake Village 91362 hosting and promotion
14 Scott Public Relations bylined articles, communication
21201 Victory Blvd., audits, competitor analysis,
Suite 215 conference/speaking events, crisis
Canoga Park 91303 management
15 Tonic Brand branding, advertising design,
Communications public relations, interactive,
2801 Townsgate Rd. strategy consulting
Suite 126
Westlake Village 91361
116 TaylorMade Marketing print and web design, e-commerce,
18034 Ventura Blvd., public relations, copywriting,
Suite 500 video and audio services for the
Encino 91316 web
17 Newman Grace Inc. advertising, brand consulting,
20720 Ventura Blvd., graphic design
Suite 100
Woodland Hills 91364
18 Jackie Lapin Media media relations
Relations
31592 Foxfield Lane
Westlake Village 91361
19 Jacob's Well Public public relations, marketing,
Relations and Marketing advertising
4310 Pampas Road
Woodland Hills 91364
20 SAX Public Relations communications strategy, media
4741 Laurel Canyon Blvd. relations, publication
Suite 101
North Hollywood 91607
21 The David James Agency public relations and marketing,
223 E. Thousand Oaks communications services for
Blvd., Suite 417 technology start-up companies
Thousand Oaks 91360
Rank Company Clients
* name (partial list)
* address
1 ValueClick Inc. (2) eBay, AOL, Best Buy, Barnes &
4353 Park Terrace Dr. Noble, Expedia, Real Networks
Westlake Village 91361 Noble, Expedia, Real Networks
2 Inter/Media Advertising ditech.com, U.S. Army, Auto
15760 Ventura Blvd., Insurance Specialists, Prudent
Suite 110 Choice, Natrol, Hollywood 48-hour
Encino 91436 Miracle Diet
3 ICEbox Salvation Army, New Balance Stores,
7655 Haskell Ave. Neptune Society of Northern
Van Nuys 91406 California, Klein-Becker, Zoller
Labs, Carter Reed Companyes
4 Winner & Associates Southern California Edison,
16501 Ventura Blvd. ExxonMobil, Resources Legacy Fund
Encino 91436 Foundation, California Nations
Indian Gaming Association
5 The Illusion Factory Warner Bros Entertainment, Warner
21800 Burbank Blvd., Bros. Television, ABC Cable
Suite 225 Networks Group, Paramount
Woodland Hills 91367 Television
6 KSL Media Countrywide Financial, Borders
16255 Ventura Blvd. Books & Music, K-Swiss, Turtle Wax,
Encino 91436 Callaway
7 Edge Communications Inc. CrownPeak, Donat/Wald Company,
22287 Mulholland Hwy., Userplane, PortBlue Corp.,
Suite 419 BroadSpire Inc., Intermec
Calabasas 91302 Technologies, The Vendare Group
8 The Edison Group 21st Century Insurance,
16133 Ventura Blvd., WellPoint Health Networks
Suite 1210
Encino 91436
9 JMPR Public Relations Ducati, NHRA, Lamborghini, Petersen
5850 Canoga Ave., Automotive Museum, Meguiar's Car
Suite 300 Care Products, Galpin Ford, Mid
Woodland Hills 91367 America Motorworks
10 Glyphix Advertising 21st Century Insurance, Digital
5950 Canoga Ave., Insight, Sandal Medical, CHEERS,
Suite 120 Montage Development
Woodland Hills 91367
11 Cooper Beavers Inc. Bob Hope Airport, ONEgeneration,
17547 Ventura Blvd., Economic Alliance of the San
Suite 202 Fernando Valley, Palmer Investments
Encino 91316 Inc., LPM Events, Sultan of Brunei
12 JPR Communications Maxell, Nexsan, Dantz Development,
17525 Ventura Blvd. Maxxan, Asigra, SANRAD, Tek-Tools,
Encino 91316 Neopath
13 Animated Designs LLC Kia Motors America, DTS Digital
31336 Via Colinas, Theater Systems WorldWide,
Suite 103 Cosmetics, Fastframe USA, Helen
Westlake Village 91362 Grace Chocolates,
14 Scott Public Relations AON Consulting, Cambridge
21201 Victory Blvd., Integrated Services Group, Fair
Suite 215 Isaac Corp., Meridian Health Care
Canoga Park 91303 Management
15 Tonic Brand Blue Cross of California, Docusign,
Communications American Vision Windows, WellPoint,
2801 Townsgate Rd. Cal National Bank
Suite 126
Westlake Village 91361
116 TaylorMade Marketing Avid Technology, InnerActive
18034 Ventura Blvd., Nutrition, Data Microimaging
Suite 500 Company, Alliance Pro Media, TRW,
Encino 91316 Nas Insurance, RSPE Audio Solutions
17 Newman Grace Inc. KHS Bicycles, KZ Golf, Los Angeles
20720 Ventura Blvd., County Medical Assn., Glencoe/
Suite 100 McGraw-Hill, NAWBO-CA, Phillips
Woodland Hills 91364 Grad. Institute
18 Jackie Lapin Media Mazda, World Poker Tour, Commerce
Relations Casino, Lakes Entertainment, Culver
31592 Foxfield Lane Studios, US Playing Card
Westlake Village 91361
19 Jacob's Well Public Valley Industry and Commerce
Relations and Marketing Association, Soka University of
4310 Pampas Road America - Calabasas, Hollywood
Woodland Hills 91364 Chamber of Commerce
20 SAX Public Relations Jewish Family Service of Los
4741 Laurel Canyon Blvd. Angeles, Atzio Technology, LA
Suite 101 Business Technology Center,
North Hollywood 91607 Structure Development Group
21 The David James Agency Boingo Wireless, Valere Power,
223 E. Thousand Oaks Fulcrum Microsystems, MRV
Blvd., Suite 417 Communications, Semtech, Alcatel
Thousand Oaks 91360
Rank Company Profile
* name * year founded
* address * marketing contact
* Web site
1 ValueClick Inc. (2) 1998
4353 Park Terrace Dr. Gary Fuges
Westlake Village 91361 valueclick.com
2 Inter/Media Advertising 1974
15760 Ventura Blvd., Robert B. Yallen
Suite 110 intermedia-advertising.com
Encino 91436
3 ICEbox 1996
7655 Haskell Ave. Lori Jacobus
Van Nuys 91406 iceboxadvertising.com
4 Winner & Associates 1975
16501 Ventura Blvd. Lance Brisson
Encino 91436 winnerandassociates.com
5 The Illusion Factory 1979
21800 Burbank Blvd., Brian Weiner
Suite 225 illusionfactory.com
Woodland Hills 91367
6 KSL Media 1981
16255 Ventura Blvd. Leslie Poliak
Encino 91436 kslmedia.com
7 Edge Communications Inc. 1996
22287 Mulholland Hwy., Ken Greenberg
Suite 419 edgepress.com
Calabasas 91302
8 The Edison Group 1996
16133 Ventura Blvd., Larry Krutchik
Suite 1210 edisongroup.com
Encino 91436
9 JMPR Public Relations 1977
5850 Canoga Ave., Joseph Molina
Suite 300 jmprpublicrelations.com
Woodland Hills 91367
10 Glyphix Advertising 1995
5950 Canoga Ave., Larry Cohen
Suite 120 glyphix.com
Woodland Hills 91367
11 Cooper Beavers Inc. 1982
17547 Ventura Blvd., Tracy L. Beavers
Suite 202 cooperbeavers.com
Encino 91316
12 JPR Communications 1991
17525 Ventura Blvd. Judy Smith
Encino 91316 jprcom.com
13 Animated Designs LLC 1992
31336 Via Colinas, Mike Johnson, COO
Suite 103 anides.com
Westlake Village 91362
14 Scott Public Relations 1995
21201 Victory Blvd., Joy Scott
Suite 215 scottpublicrelations.com
Canoga Park 91303
15 Tonic Brand 2003
Communications Mark Benhard
2801 Townsgate Rd. tonicla.com
Suite 126
Westlake Village 91361
116 TaylorMade Marketing 2001
18034 Ventura Blvd., Scott Taylor
Suite 500 tmcallcenter.com
Encino 91316
17 Newman Grace Inc. 1996
20720 Ventura Blvd., Brian Hemsworth
Suite 100 newmangrace.com
Woodland Hills 91364
18 Jackie Lapin Media 1998
Relations Jackie Lapin
31592 Foxfield Lane jackielapinmediarelations.com
Westlake Village 91361
19 Jacob's Well Public 1984
Relations and Marketing L.Golden, M.Golden
4310 Pampas Road n/a
Woodland Hills 91364
20 SAX Public Relations 1998
4741 Laurel Canyon Blvd. Robert Sax
Suite 101 saxpr.net
North Hollywood 91607
21 The David James Agency 2003
223 E. Thousand Oaks David Rodewald
Blvd., Suite 417 davidjamesagency.com
Thousand Oaks 91360
Rank Company Top Local Executive
* name * name
* address * title
* phone
1 ValueClick Inc. (2) James R. Zarley
4353 Park Terrace Dr. chairman, president, ceo
Westlake Village 91361 (818) 575-4500
2 Inter/Media Advertising Sydney Yallen
15760 Ventura Blvd., chairman, ceo
Suite 110 (818) 995-1455
Encino 91436
3 ICEbox Lori Jacobus
7655 Haskell Ave. vice president
Van Nuys 91406 (818) 760-8787
4 Winner & Associates Charles Winner
16501 Ventura Blvd. president, ceo
Encino 91436 (818) 385-1900
5 The Illusion Factory Brian Weiner
21800 Burbank Blvd., ceo
Suite 225 (818) 598-8400
Woodland Hills 91367
6 KSL Media Hank Cohen
16255 Ventura Blvd. president
Encino 91436 (818) 461-5914
7 Edge Communications Inc. Ken Greenberg
22287 Mulholland Hwy., president, ceo
Suite 419 (818) 719-9292
Calabasas 91302
8 The Edison Group Larry Krutchik
16133 Ventura Blvd., principal
Suite 1210 (818) 728-3355
Encino 91436
9 JMPR Public Relations Joseph Molina
5850 Canoga Ave., president
Suite 300 (818) 992-4353
Woodland Hills 91367
10 Glyphix Advertising Larry Cohen
5950 Canoga Ave., president
Suite 120 (818) 704-3994
Woodland Hills 91367
11 Cooper Beavers Inc. Martin M. Cooper
17547 Ventura Blvd., chairman
Suite 202 (818) 789-5900
Encino 91316
12 JPR Communications Judy Smith
17525 Ventura Blvd. principal
Encino 91316 (818) 386-0403
13 Animated Designs LLC Pat Beard
31336 Via Colinas, president
Suite 103 (818) 889-2348
Westlake Village 91362
14 Scott Public Relations Joy Scott
21201 Victory Blvd., president
Suite 215 (818) 610-0270
Canoga Park 91303
15 Tonic Brand Jason Carignan
Communications president
2801 Townsgate Rd. (805) 230-1080
Suite 126
Westlake Village 91361
116 TaylorMade Marketing Scott Taylor
18034 Ventura Blvd., president, ceo
Suite 500 (818) 344-6800
Encino 91316
17 Newman Grace Inc. Jerri Hemsworth
20720 Ventura Blvd., ceo
Suite 100 (818) 713-1678
Woodland Hills 91364
18 Jackie Lapin Media Jackie Lapin
Relations president
31592 Foxfield Lane (818) 707-1473
Westlake Village 91361
19 Jacob's Well Public L. Golden/M. Golden
Relations and Marketing partners
4310 Pampas Road (818) 888-9337
Woodland Hills 91364
20 SAX Public Relations Robert Sax
4741 Laurel Canyon Blvd. president
Suite 101 (818) 905-7604
North Hollywood 91607
21 The David James Agency D. Rodewald, E. Rodewald
223 E. Thousand Oaks
Blvd., Suite 417 (805) 494-9508
Thousand Oaks 91360
na - Not Available
n/a - Not Applicable
wnd - Would Not Disclose
(1) Billings refers to the annual amount of advertising expenditures
by an agency's clients. Public relations firms do not measure
billings. Companies were not asked to report revenues although
revenues are included here for ValueClick, the only publicly held
company on the Business Journal list.
(2) ValueClick data is for the period ended Dec. 31, 2003. The
company's 2004 data had not yet been released at presstime.
(3) ValueClick 2003 revenues.
Companies were ranked by the number of employees. If companies had
the same number of employees, they were further ranked by the year
founded. To the best of our knowledge, this information is accurate
as of press time. While every effort is made to ensure the accuracy
and the thoroughness of the list, omissions and typographical errors
sometimes occur. Please send corrections or additions on company
letterhead to the Research Department, San Fernando Valley Business
Journal, 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367.
[c] 2005 San Fernando Valley Business Journal. This list may not be
reprinted in whole or in part without prior permission from the
editor. Reprints are available from Reprint Management Services,
(800) 494-9051 ext. 130.
Researched by Shannon Sindorf
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