Advertising and public relations firms: Greater San Fernando Valley firms ranked by number of employees.EXECUTIVE SUMMARY WHETHER with 100 employees or one, the Valley's advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most companies are representing a spectrum of industry leaders across various industries. KSL KSL - Knowledge Systems Laboratory Media, ValueClick ValueClick (NASDAQ: VCLK) is a Westlake Village, CA-based online advertising company, which connects those wanting to host advertisements on websites with advertisers who are willing to pay out fees based on a variety of different plans and methods. and Inter/Media Advertising each have 80 or more employees, double the size of the next company on the list, Winner and Associates. The three companies have diversified diversified (di·verˑ·s operations that include Web-oriented services in addition to public relations. Winner and Associates, The Edison Edison, township (1990 pop. 88,680), Middlesex co., NE N.J., inc. 1870 as Raritan Township, renamed 1954. Edison's varied manufactures include light trucks, chemicals, metal products, electrical and electronic equipment, machinery, and instruments. Group and other companies on the list may be smaller, but a look at their client list reveals that some of the top companies within their industries have gone to them seeking help. These smaller firms tend to specialize spe·cial·ize v. 1. To limit one's profession to a particular specialty or subject area for study, research, or treatment. 2. To adapt to a particular function or environment. with one or two industries. For instance, JMPR Public Relations works with a number of famous automakers, including Lamborghini Automobili Lamborghini S.p.A., commonly referred to as Lamborghini, is an Italian manufacturer of high performance sports cars (supercar) based in the small Italian village of Sant'Agata Bolognese, near Bologna. . Meanwhile, Edge Communications works almost exclusively with high-tech high-tech also hi-tech adj. Informal Of, relating to, or resembling high technology. high-tech Adjective same as hi-tech Adj. 1. companies and DB&R with real estate firms. --Slav Kandyba THE PACESETTER KSL MEDIA KSL Media is No. 1 in terms of employees of the Valley's advertising and public relations firms. Many of its clients have recognizable names. Just a sampling: Countrywide coun·try·wide adv. & adj. Throughout a whole country; nationwide: launched a fundraising campaign countrywide; a countrywide search. Adj. 1. Mortgage, K-Swiss, Jiffy A fraction of time that has numerous interpretations depending on who uses it. It may refer to one computer clock cycle, one nanosecond, one millisecond or one AC power cycle. There may be others. See nanosecond. 1. Lube, Grey Goose Vodka vodka (vŏd`kə), traditional spirituous drink of Russia, the Baltic states, and Poland; it is now consumed internationally. The best vodka is distilled from rye and barley malt, but the cheaper corn and potatoes are commonly employed. . Altogether, the 100-employee company brought in a staggering $400 million in billings Billings, city (1990 pop. 81,151), seat of Yellowstone co., S Mont., on the Yellowstone River, in a valley surrounded by seven mountain ranges; inc. as a city 1885. in 2003, its executives say it's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have relationships that count. "It's our associations with our clients, our personal relationships" that help the firm compete with rivals, said Anna Perales Perales is a municipality located in the province of Palencia, Castile and León, Spain. According to the 2004 census (INE), the municipality has a population of 107 inhabitants. , office manager at KSL. Another important aspect of the company enables them to stay ahead--diversification. "That's one thing we pride ourselves on, that we can service any industry," Perales said. --Slav Kandyba
Company
* name Number of
Rank * address Employees 2003 Billings
1 KSL Media 100 $400 million
16255 Ventura Blvd.,
Encino 1436
2 ValueClick 90 $150 million
4360 Park Terrace Dr., (2004 guidance)
Westlake Village 1361
3 Inter/Media Advertising 80 $250 million
15760 Ventura Blvd.,
First Floor, Encino 1436
4 Winner & Associates 40 NA
16501 Ventura Blvd.,
Encino 1436
5 The Edison Group 20 NA
16133 Ventura Blvd.,
Suite 1210, Encino 1436
6 JMPR Public Relations 18 $2.2 million
5850 Canoga Ave. Suite 300,
Woodland Hills 1367
7 Glyphix Advertising 15 $1.1 million
5950 Canoga Ave. Suite 120,
Woodland Hills 1367
8 Scott Public Relations 11 NA
21201 Victory Blvd., Suite 215,
Canoga Park 1303
9 TV: 10's 10 NA
16255 Ventura Blvd.,
Encino 1436
10 Edge Communications 5 NA
22287 Mulholland Highway,
Suite 419, Calabasas 1302
11 BBPR, Inc. 4 $850,000
15303 Ventura Blvd.,
Sherman Oaks 1404
12 Jackie Lapin Media Relations 4 $500,000
31592 Foxfield Lane,
Westlake Village 1361
13 Neale Advertising Associates 3 NA
10201 Riverside Dr., Suite 200,
Toluca Lake 1602-2538
14 Ansoorian and Associates 2 NA
17615 Kittridge St.
Van Nuys 91046
15 Jacob's Well Public Relations 2 NA
and Advertising
4310 Pampas Road,
Woodland Hills 1364
16 TaylorMade Marketing 2 NA
18034 Ventura Blvd., Suite 500,
Encino 1316
17 The David James Agency 2 NA
1712 Country Oaks Ln.
Thousand Oaks 1362
18 DB&R 1 $175,000
250 N. Westlake Blvd.,
Suite 200,
Westlake Village 1362
19 SAX Public Relations 1 NA
13437 Ventura Blvd., Suite 212,
Sherman Oaks 1423
Company
* name Services Offered
Rank * address (partial list)
1 KSL Media full-service direct response,
16255 Ventura Blvd., interactive, corporate trade
Encino 1436 promotions, research,
planning, buying
2 ValueClick four different businesses,
4360 Park Terrace Dr., overall they make and manage
Westlake Village 1361 web advertising in e-mails,
search engines
3 Inter/Media Advertising full-service advertising
15760 Ventura Blvd., agency and media buying
First Floor, Encino 1436 organization including media
planning, buying and research
4 Winner & Associates strategic planning, crisis
16501 Ventura Blvd., management, public relations
Encino 1436 and issues, image advertising
5 The Edison Group public relations, public
16133 Ventura Blvd., affairs, grassroots advocacy
Suite 1210, Encino 1436
6 JMPR Public Relations automotive, transportation,
5850 Canoga Ave. Suite 300, travel and tourism public
Woodland Hills 1367 relations
7 Glyphix Advertising complete advertising,
5950 Canoga Ave. Suite 120, brand creation management,
Woodland Hills 1367 integrated marketing,
strategic and tactical
execution
8 Scott Public Relations bylined articles,
21201 Victory Blvd., Suite 215, communication audits,
Canoga Park 1303 competitor analysis,
conference/speaking events,
crisis management
9 TV: 10's sale of 10-second promotional
16255 Ventura Blvd., and closed-caption TV
Encino 1436 commercials
10 Edge Communications strategic counsel, media
22287 Mulholland Highway, relations, writing,
Suite 419, Calabasas 1302 presentation/media training
11 BBPR, Inc. marketing, communications,
15303 Ventura Blvd., public affairs, media
Sherman Oaks 1404 relations
12 Jackie Lapin Media Relations media relations
31592 Foxfield Lane,
Westlake Village 1361
13 Neale Advertising Associates full-service bank advertising
10201 Riverside Dr., Suite 200, specialists
Toluca Lake 1602-2538
14 Ansoorian and Associates media relations, newsletters,
17615 Kittridge St. collateral materials
Van Nuys 91046
15 Jacob's Well Public Relations public relations, marketing,
and Advertising advertising
4310 Pampas Road,
Woodland Hills 1364
16 TaylorMade Marketing outbound call centers,
18034 Ventura Blvd., Suite 500, e-commerce, public relations,
Encino 1316 copywriting, video and audio
services for the web
17 The David James Agency public relations and
1712 Country Oaks Ln. marketing, communications
Thousand Oaks 1362 services for technology
start-up companies
18 DB&R publicity, strategic
250 N. Westlake Blvd., planning, platform,
Suite 200, copyrighting
Westlake Village 1362
19 SAX Public Relations communications strategy,
13437 Ventura Blvd., Suite 212, media relations, publication
Sherman Oaks 1423
Company
* name Clients
Rank * address (partial list)
1 KSL Media Countrywide Mortgage,
16255 Ventura Blvd., K-Swiss, Jiffy Lube, Atlantis
Encino 1436 Resorts, Grey Goose Vodka,
Quizno's, Sweet'N Low,
2 ValueClick eBay, AT&T Wireless, AOL,
4360 Park Terrace Dr., Best Buy, Barnes & Noble
Westlake Village 1361
3 Inter/Media Advertising Ditech.com, U.S. Army, Auto
15760 Ventura Blvd., Insurance Specialists,
First Floor, Encino 1436 Vonage, Prudent Choice,
Natrol, Hollywood 48-hour
Miracle Diet
4 Winner & Associates Southern California Edison,
16501 Ventura Blvd., ExxonMobil, Resources Legacy
Encino 1436 Fund Foundation, California
Nations Indian Gaming
Association
5 The Edison Group Fortune 500 companies, trade
16133 Ventura Blvd., associations and nonprofit
Suite 1210, Encino 1436 organizations including 21st
Century Insurance, WellPoint
Health Networks
6 JMPR Public Relations Ducati, NHRA, Lamborghini,
5850 Canoga Ave. Suite 300, Petersen Automotive Museum,
Woodland Hills 1367 Meguiar's Car Care Products,
Galpin Ford, California Car
Care Cover
7 Glyphix Advertising 21st Century Insurance,
5950 Canoga Ave. Suite 120, Digital Insight,
Woodland Hills 1367 Sandal Medical
8 Scott Public Relations AON Consulting, Cambridge
21201 Victory Blvd., Suite 215, Integrated Services Group,
Canoga Park 1303 Fair Isaac Corp., Meridian
Health Care Management
9 TV: 10's NBC, MSNBC, Golf Channel
16255 Ventura Blvd.,
Encino 1436
10 Edge Communications CrownPeak Technology,
22287 Mulholland Highway, BroadSpire, Intermec
Suite 419, Calabasas 1302 Technologies, Userplane,
Sounds in Silence, Emaillabs
11 BBPR, Inc. St. John's Health Center,
15303 Ventura Blvd., L.A. County Sanitation
Sherman Oaks 1404 District, Philippe The
Original Restaurant,
Domino's Pizza, San Antonio
Winery
12 Jackie Lapin Media Relations Mazda, World Poker Tour,
31592 Foxfield Lane, Inter/Media Advertising,
Westlake Village 1361 Commerce Casino, Lobos
Entertainment
13 Neale Advertising Associates Tri Counties Bank in Chico,
10201 Riverside Dr., Suite 200, Calif. with 46 branches
Toluca Lake 1602-2538
14 Ansoorian and Associates Delphi Business Properties,
17615 Kittridge St. AIR Commercial Real Estate
Van Nuys 91046 Assn., Troop Real Estate,
Home Warranty Association
of California
15 Jacob's Well Public Relations Valley Industry and Commerce
and Advertising Association, Soka University
4310 Pampas Road, of America, Calabasas,
Woodland Hills 1364 Hollywood Chamber of Commerce
16 TaylorMade Marketing Avid Technology, Key Code
18034 Ventura Blvd., Suite 500, Media, Alliance Pro Media,
Encino 1316 Los Angeles Orthopaedic
Hospital, TRW, Nas Insurance,
Marketec, Inc.
17 The David James Agency Boingo Wireless, Ixia, Valere
1712 Country Oaks Ln. Power, Fulcrum Microsystems,
Thousand Oaks 1362 MRV Communications, Semtech
18 DB&R Cushman & Wakefield, Champion
250 N. Westlake Blvd., Development, Greenberg
Suite 200, Glusker, WWCOT and Kearny
Westlake Village 1362 Real Estate Co.
19 SAX Public Relations Jewish Family Service of
13437 Ventura Blvd., Suite 212, Los Angeles,
Sherman Oaks 1423 lifebiography.com,
The Wright Co., Rick Rhodes
and Associates
Profile
Company * year founded
* name * marketing contact
Rank * address * Web site
1 KSL Media 1981
16255 Ventura Blvd., Leslie Poliak, senior VP
Encino 1436 kslmedia.com
2 ValueClick 1998
4360 Park Terrace Dr., Gary Fuges
Westlake Village 1361 valueclick.com
3 Inter/Media Advertising 1974
15760 Ventura Blvd., Robert B. Yallen
First Floor, Encino 1436 intermedia-advertising.com
4 Winner & Associates 1975
16501 Ventura Blvd., Lance Brisson
Encino 1436 winnerandassociates.com
5 The Edison Group 1996
16133 Ventura Blvd., Larry Krutchik
Suite 1210, Encino 1436 edisongroup.com
6 JMPR Public Relations 1977
5850 Canoga Ave. Suite 300, Joseph Molina
Woodland Hills 1367 jmprpublicrelations.com
7 Glyphix Advertising 1995
5950 Canoga Ave. Suite 120, Larry Cohen
Woodland Hills 1367 glyphix.com
8 Scott Public Relations 1995
21201 Victory Blvd., Suite 215, Joy Scott
Canoga Park 1303 scottpublicrelations.com
9 TV: 10's 2004
16255 Ventura Blvd., John Moczulski
Encino 1436 tv10s.com
10 Edge Communications 1996
22287 Mulholland Highway, Sara Flint, VP
Suite 419, Calabasas 1302 edgepress.com
11 BBPR, Inc. 1995
15303 Ventura Blvd., Dienna O'Kimpio
Sherman Oaks 1404 barbara.bishop@bbprinc.com
12 Jackie Lapin Media Relations 1998
31592 Foxfield Lane, Jackie Lapin
Westlake Village 1361 jackielapinmediarelations.com
13 Neale Advertising Associates 1946
10201 Riverside Dr., Suite 200, Melissa Neale Messer
Toluca Lake 1602-2538 messerdesign.com
14 Ansoorian and Associates 1970
17615 Kittridge St. Art Ansoorian
Van Nuys 91046 NA
15 Jacob's Well Public Relations 1984
and Advertising L. Golden/Mi.Golden
4310 Pampas Road, n/a
Woodland Hills 1364
16 TaylorMade Marketing 2001
18034 Ventura Blvd., Suite 500, Scott Taylor
Encino 1316 tmcallcenter.com
17 The David James Agency 2003
1712 Country Oaks Ln. David Rodewald
Thousand Oaks 1362 davidjamesagency.com
18 DB&R 1990
250 N. Westlake Blvd., Bruce Beck
Suite 200, dbrpr.com
Westlake Village 1362
19 SAX Public Relations 1998
13437 Ventura Blvd., Suite 212, Robert Sax
Sherman Oaks 1423 saxpr.net
Top Local Executive
Company * name
* name * title
Rank * address * phone
1 KSL Media Hank Cohen
16255 Ventura Blvd., president
Encino 1436 (818) 461-5900
2 ValueClick James R. Zarley
4360 Park Terrace Dr., (805) 575-4500
Westlake Village 1361
3 Inter/Media Advertising Sydney Yallen
15760 Ventura Blvd., chairman/CEO
First Floor, Encino 1436 (818) 995-1455
4 Winner & Associates Charles Winner
16501 Ventura Blvd., (818) 385-1900
Encino 1436
5 The Edison Group Larry Krutchik
16133 Ventura Blvd., (818) 728-3355
Suite 1210, Encino 1436
6 JMPR Public Relations Joseph Molina
5850 Canoga Ave. Suite 300, (818) 992-4353
Woodland Hills 1367
7 Glyphix Advertising Larry Cohen
5950 Canoga Ave. Suite 120, (818) 704-3994
Woodland Hills 1367
8 Scott Public Relations Joy Scott
21201 Victory Blvd., Suite 215, president
Canoga Park 1303 (818) 610-0270
9 TV: 10's John Moczulski
16255 Ventura Blvd., resident
Encino 1436 (818) 905-9571
10 Edge Communications Ken Greenberg
22287 Mulholland Highway, president
Suite 419, Calabasas 1302 (818) 719-9292
11 BBPR, Inc. Barbara Bishop
15303 Ventura Blvd., president
Sherman Oaks 1404 (310) 656-4668
12 Jackie Lapin Media Relations Jackie Lapin
31592 Foxfield Lane, (818) 707-1473
Westlake Village 1361
13 Neale Advertising Associates Ted Neale
10201 Riverside Dr., Suite 200, (818) 508-7003
Toluca Lake 1602-2538
14 Ansoorian and Associates Art Ansoorian
17615 Kittridge St. (818) 881-1183
Van Nuys 91046
15 Jacob's Well Public Relations Laurie Goden/
and Advertising Michael Golden
4310 Pampas Road, (818) 888-9337
Woodland Hills 1364
16 TaylorMade Marketing Scott Taylor
18034 Ventura Blvd., Suite 500, (818) 344-6800
Encino 1316
17 The David James Agency David Rodewald,
1712 Country Oaks Ln. Erin Rodewald
Thousand Oaks 1362 (805) 494-9508
18 DB&R Bruce Beck
250 N. Westlake Blvd., (805) 777-7971
Suite 200,
Westlake Village 1362
19 SAX Public Relations Robert Sax
13437 Ventura Blvd., Suite 212, (818) 905-7604
Sherman Oaks 1423
NA--Not Available
Note: If firms had the same number of employees, they were ranked
by year founded. To the best of our knowledge, this information
is accurate as of press time. While every effort is made to
ensure the accuracy and the thoroughness of the list, omissions
and typographical errors sometimes occur. Please send corrections
or additions on company letterhead to the Research Department,
San Fernando Valley Business Journal, 21600 Oxnard St., Suite 250,
Woodland Hills, CA 91367. [c] 2004 San Fernando Valley Business
Journal. This list may not be reprinted in whole or in part without
prior permission from the editor. Reprints are available from
Reprint Management Services, (800) 494-9051 ext. 130.
Researched by Slav Kandyba
|
|
||||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion