Advertising agency shows game in multimedia era: DG pushes 'Wheel of Fortune' and 'Jeopardy!' across variety of platforms.[ILLUSTRATION OMITTED] WHILE TV advertising has taken a hit from DVRs, online competition and economic troubles, some local ad agencies are mining the television game show genre. Los Angeles-based DG Entertainment has campaigns for first-run syndication franchises, including historic programs like CBS (Cell Broadcast Service) See cell broadcast. Television Distribution's "Jeopardy!" and Sony Television Entertainment's "Wheel of Fortune," as well as 20th Television's stalwart Stalwart A description of companies that have large capitalizations and provide investors with slow but steady and dependable growth prospects. Notes: The annual gain that would be viewed as the norm for investing in stalwarts is about 10% to 12%. court show "Divorce Court." It has produced ad campaigns that can be used on television, online and mobile media platforms. "You have to be a lot more creative these days and make sure that what you do create can be used across multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. ," said John Murphy A number of people have been named John Murphy
One of DG's latest campaigns, known as My Proudest Moments, is designed to run prior to and during the 25th anniversary of game show "Jeopardy!" later this year. In the campaign, historical figures such as Betsy Ross, Attila the Hun and Cleopatra talk about when they realized they had become cultural icons--the date their names had been used in questions on "Jeopardy!." Another series of spots is based on the letters featured on "Wheel of Fortune." In this campaign, the letter "J," portrayed por·tray tr.v. por·trayed, por·tray·ing, por·trays 1. To depict or represent pictorially; make a picture of. 2. To depict or describe in words. 3. To represent dramatically, as on the stage. as an awkward teen, meets co-host Vanna White Vanna White (born Vanna Marie Rosich on February 18, 1957) is an American television personality, best known as the hostess and puzzle board operator on the long-running game show Wheel of Fortune. She is the niece of actor Christopher George. outside her dressing room and lights up at the least amount of attention. Murphy declined to say bow much the ad campaigns cost to produce, but industry sources estimate the figure at less than $1 million per episode. |
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