Advertising agencies: ranked by 2006 Los Angeles County billings.EXECUTIVE SUMMARY RUBIN Postaer and Associates once again tops the list of the largest advertising agencies in L.A. County, accounting for nearly 40 percent of the gross billings Billings, city (1990 pop. 81,151), seat of Yellowstone co., S Mont., on the Yellowstone River, in a valley surrounded by seven mountain ranges; inc. as a city 1885. among firms listed. The Santa Monica-based firm's billings top $1 billion, more than double Davidandgoliath LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , No. 2 this year. Broadcast advertising is the dominant medium for agencies listed, accounting for an average of 38 percent of gross billings. Print billings was the next largest category, accounting for 19 percent. The Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , one of the fastest growing categories, was third, responsible for nearly 14 percent of all ad spending by listed firms Listed firm A company whose stock trades on a stock exchange, and conforms to listing requirements. . Nearly every firm this year saw billings growth, with most increases less than 5 percent. The only firm to register a decrease is the Phelps Phelps may refer to: In places in the US:
Overall, the 20 largest firms reported combined gross billings of $2.6 billion, up $200 million from the previous year. They employ 1,250 people in their Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. County offices. THE PACESETTER RUBIN POSTAER AND ASSOCIATES THE Santa Monica-based firm is the top independent advertising agency in Los Angeles County with gross billings of more than $1 billion. Better known as RPA RPA Remote Patron Authentication RPA Rural Payments Agency (UK Department of Environment, Food and Rural Affairs) RPA Replication Protein A RPA RNAse Protection Assay RPA Regional Plan Association RPA Random-Phase Approximation , the firm saw revenues grow to $105 million in 2006, up $5.7 million over the previous year. The firm is one of the largest independent agencies in the country, which makes it a target for private equity firms and other holding companies, but the founders have no interest in losing their unique status. "We are certainly a vulnerable target for holding companies, but we have no interest in such an opportunity and turn away any of those overtures o·ver·ture n. 1. Music a. An instrumental composition intended especially as an introduction to an extended work, such as an opera or oratorio. b. ," said Gerrold Rubin, president and chief executive. "We put all of our energy into our clients needs instead of the needs of Wall Street." Among the firm's top clients is American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of Honda honda a quick release metal eyelet for the end of a lariat. When the restrained animal is no longer required it is not necessary to slacken off the loop and pull it over the head—a very great advantage when working with wild cattle or unbroken horses. Motor Co., a unit of Honda Motor Co. Ltd. The firm has handled the account for 32 years including the time as part of its predecessor predecessor - parent agency. One of the fastest growing advertising media for the firm is the Internet. The firm has had a dedicated Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. group since the mid 1980s when Rubin and partner Larry Lar´ry n. 1. Same as Lorry, or Lorrie. Postaer initiated the process. "It wasn't was·n't Contraction of was not. wasn't was not wasn't be popular to do at the time, but we just put aside some money and did it. Now every campaign has an Internet component," said Rubin. As tar as the next big idea is concerned, Rubin expects the world of technology to constantly produce new forms of media and entertainment. "We presented an iPod A family of extremely popular digital media players from Apple, introduced in 2001 for the Mac and 2002 for Windows. iPods are noted for their well-designed, simple user interfaces that employ either a click wheel or touch screen (see click wheel and iPod touch). concept to a client last week," said Rubin. Rubin and Postaer founded the agency after their former employer, Needham Needham (nēd`əm), town (1990 pop. 27,557), Norfolk co., E Mass., a suburb of Boston; founded 1680, set off from Dedham and inc. 1711. Although largely residential, paper products, electronic equipment, software, and other items are manufactured there. Harper & Steers, was merged with Doyle Doyle , Sir Arthur Conan 1859-1930. British writer known chiefly for a series of stories featuring the brilliant detective Sherlock Holmes, including The Hound of the Baskervilles (1902). Dan Berbach.
Rank Company (ranking in 2006) Gross Billings Billings
* name (millions) Breakdown
* address * 2006 * print/broadcast
* Web site * 2005 * outdoor/direct
(county/total) mail
* production/
Internet
* other
1 Rubin Postaer and $1,042/$1,042 10%/69%
Associates (1) $956.7/$956.7 1%/1%
2525 Colorado Ave. Santa 14%/5%
Monica 90404 0%
rpa.com
2 Davidandgoliath LLC (2) 421/421 WND/WND
909 N. Sepulveda Blvd., 421/421 WND/WND
Suite 700 El Segundo WND/WND
90245 WND
dng.com
3 Inter/Media 350/350 WND/WND
Advertising (3) 300/300 WND/WND
15760 Ventura Blvd., WND/WND
Suite 110 Encino 91436 WND
intermedia-advertising.
com
4 Mendelsohn Zien 241.1/241.1 WND/WND
Advertising LLC (4) 234.6/234.6 WND/WND
11111 Santa Monica Blvd., WND/WND
21st Floor Los Angeles WND
90025
mzad.com
5 Davis-Elen Advertising 219/219 3/68
Inc. (5) 215/215 12/0
865 S. Figueroa, Suite 15/0
1200 Los Angeles 90017 2
daviselen.com
6 Quigley-Simpson 175.4/175.4 5/75
11601 Wilshire Blvd., 97.5/97.5 0/5
Suite 210 Los Angeles 10/5
90025 0
quigleysimpson.com
7 Kovel/Fuller (6) 157/157 12/55
9925 W. Jefferson Blvd. 142/142 2/8
Culver City 90232 3/19
kovelfuller.com 0
8 Ground Zero (7) 95/95 10/69
4235 Redwood Ave. 95/95 6/1
Los Angeles 90066 6/2
groundzero.net 6
9 La Agencia de Orci & 83.8/83.8 WND/WND
Asociados (10) 72.1/72.1 WND/WND
11620 Wilshire Blvd., WND/WND
Sixth Floor Los Angeles WND
90025
laagencia.com
10 Weston/Mason 82/88.3 WND/WND
Marketing (8) 80/86.8 WND/WND
3130 Wilshire Blvd., WND/WND
Fourth Floor Santa WND
Monica 90403
westonmason.com
11 WongDoody (11) $75/$128 WND/WND
8500 Steller Drive, $60/$110 WND/WND
Suite 5 Culver City WND/WND
90232 WND
wongdoody.com
12 InterTrend Communications 53.5/53.5 36/30
Inc. (14) 48.5/48.5 3/2
555 E. Ocean Blvd., Ninth 15/5
Floor Long Beach 90802 9
intertrend.com
13 Acento 53/53 13/75
2254 S. Sepulveda Blvd. 51/51 5/3
Los Angeles 90064 2/2
acento.com 0
14 Fraser 53/53 15/45
Communications (15) 43/43 15/5
2811 Wilshire Blvd. 10/10
Santa Monica 90403 0
frasercommunications.com
15 The Phelps Group (13) 52.7/52.7 25/25
901 Wilshire Blvd. 55.4/55.4 2/4
Santa Monica 90401 25/15
thephelpsgroup.com 4
16 Anita Santiago 35.4/35.4 2/71
Advertising Inc. (16) 33.4/33.4 3/1
2448 Main St. 22/1
Santa Monica 90405 0
anitasantiago.com
17 Riester Pacific LLC 30/90 36/47
11833 Mississippi Ave., 25/90 4/1
Suite 101 Los Angeles 11/1
90025 0
riester.com
18 IW Group Inc. (20) 29.2/29.2 35/15
8687 Melrose Ave., Suite 18.8/18.8 5/0
G540 West Hollywood 90069 20/1
iwgroupinc.com 24
19 Sagon/Phior (17) 28/35 40/10
2107 Sawtelle Blvd. 26/26 10/0
Los Angeles 90025 0/30
sagon-phior.com 10
20 Ignited Minds (19) 25/100 WND/WND
4499 Glencoe Ave. 20/65 WND/WND
Marina Del Rey 90292 WND/WND
ignitedminds.com WND
Rank Company (ranking in 2006) L.A. County Clients
* name Revenue (partial list)
* address (millions)
* Web site * 2006
* 2005
1 Rubin Postaer and $105.2 Honda, Acura, Pioneer
Associates (1) $99.5 Electronics, MGM-
2525 Colorado Ave. Santa Metro-Goldwyn-Mayer
Monica 90404 Distribution Co.,
rpa.com Pharmavite (SOYJOY),
Bosley, Inc.
2 Davidandgoliath LLC (2) WND Kia Motors America,
909 N. Sepulveda Blvd., WND Kia Dealers
Suite 700 El Segundo Association, Mattel,
90245 Starlight Starbright
dng.com
3 Inter/Media WND Ditech.com, Auto
Advertising (3) WND Insurance Specialists,
15760 Ventura Blvd., U.S. Army, Clorox,
Suite 110 Encino 91436 TransUnion-TrueCredit,
intermedia-advertising. Budget Blinds
com
4 Mendelsohn Zien WND ABC Television, Asahi
Advertising LLC (4) WND Beer, Los Angeles
11111 Santa Monica Blvd., Avengers, Shoes.com,
21st Floor Los Angeles Carl's Jr.
90025 Restaurants, Hardee's
mzad.com Restaurants, La Salsa
Fresh Mexican Grill
5 Davis-Elen Advertising 22.9 McDonald's Operators
Inc. (5) 21.6 Assoc. of So. Calif.,
865 S. Figueroa, Suite Toyota Dealers Assoc.
1200 Los Angeles 90017 of So. Calif., Knott's
daviselen.com Berry Farm, Magellan
6 Quigley-Simpson WND Procter & Gamble,
11601 Wilshire Blvd., WND Visa, Warner Home
Suite 210 Los Angeles Video, Celadrin,
90025 Sylmark
quigleysimpson.com
7 Kovel/Fuller (6) WND Time Warner Cable,
9925 W. Jefferson Blvd. WND Sizzler Restaurants,
Culver City 90232 THQ video games,
kovelfuller.com Mattel
8 Ground Zero (7) WND California Dept. of
4235 Redwood Ave. WND Health (Anti-Smoking),
Los Angeles 90066 ESPN, Caribbean
groundzero.net Tourism Organization,
Liquidity Brands,
Beck's Beer, Kohl's,
Contessa Premium
9 La Agencia de Orci & 15.5 American Honda Motor
Asociados (10) 15.2 Co., Verizon, Allstate
11620 Wilshire Blvd., Insurance
Sixth Floor Los Angeles
90025
laagencia.com
10 Weston/Mason WND Newhall Land, Lennar
Marketing (8) WND Communities, DR
3130 Wilshire Blvd., Horton, Beazer Homes,
Fourth Floor Santa Buena Vista Home
Monica 90403 Entertainment,
westonmason.com Universal Home
Entertainment
11 WongDoody (11) WND Alpine Electronics,
8500 Steller Drive, WND Autodesk, Full Tilt
Suite 5 Culver City Poker, HealthNet, UCLA
90232 Anderson School of
wongdoody.com Management, The Irvine
Co.
12 InterTrend Communications 8 Toyota Motor Sales,
Inc. (14) 7.2 State Farm Insurance,
555 E. Ocean Blvd., Ninth JCPenney, AT&T, Walt
Floor Long Beach 90802 Disney Co., Nestle
intertrend.com
13 Acento WND Black & Decker,
2254 S. Sepulveda Blvd. WND Southern California
Los Angeles 90064 Edison, Epson,
acento.com Juanita's Foods, 21st
Century Insurance,
Wells Fargo
14 Fraser WND Toyota, Cedars-Sinai,
Communications (15) WND East West Bank, United
2811 Wilshire Blvd. Way, Los Angeles World
Santa Monica 90403 Airports, Flex Your
frasercommunications.com Power
15 The Phelps Group (13) 0 Malaysia Airlines,
901 Wilshire Blvd. 8.3 DirecTV, Panasonic,
Santa Monica 90401 Dunn Edwards, City of
thephelpsgroup.com Hope, Aramark
16 Anita Santiago 3.4 Ikea-North America
Advertising Inc. (16) 3.2 Services Inc., See's
2448 Main St. Candies Inc.,
Santa Monica 90405 PacifiCare Health
anitasantiago.com Systems, KB Home,
Picture House
17 Riester Pacific LLC 6 Gold's Gym, Farmer
11833 Mississippi Ave., 4 Market, I Sold it,
Suite 101 Los Angeles Pirates Dinner
90025 Adventure, Culligan,
riester.com VPI
18 IW Group Inc. (20) 7.8 First 5 California,
8687 Melrose Ave., Suite 4.9 Southern California
G540 West Hollywood 90069 Edison, Blue Cross,
iwgroupinc.com Merrill Lynch,
Farmeres Insurance
19 Sagon/Phior (17) WND Entertainment Industry
2107 Sawtelle Blvd. WND Foundation, California
Los Angeles 90025 Gift Show, 20th
sagon-phior.com Century Fox, Real
Estate Partners,
MediZone, iFilm,
Champion Dodge
20 Ignited Minds (19) WND NBC/Universal,
4499 Glencoe Ave. WND Electronic Arts, Nike,
Marina Del Rey 90292 L.A. Weekly, Motorola,
ignitedminds.com Barton Brands, Cadbury
Schweppes, Playa
Vista, Move.com,
Agility Logistics
Rank Company (ranking in 2006) Profile Creative Director
* name * headquarters
* address * employees (1)
* Web site * offices
(county/total)
1 Rubin Postaer and Santa Monica Larry Postaer
Associates (1) 400
2525 Colorado Ave. Santa 1/8
Monica 90404
rpa.com
2 Davidandgoliath LLC (2) Los Angeles David Angelo
909 N. Sepulveda Blvd., WND
Suite 700 El Segundo 1/4
90245
dng.com
3 Inter/Media Encino Oscar Bassinson
Advertising (3) 80
15760 Ventura Blvd., 1/3
Suite 110 Encino 91436
intermedia-advertising.
com
4 Mendelsohn Zien Los Angeles Jordin Mendelsohn
Advertising LLC (4) 36
11111 Santa Monica Blvd., 1/1
21st Floor Los Angeles
90025
mzad.com
5 Davis-Elen Advertising Los Angeles John Robert
Inc. (5) 118 Evans/Stan Kaplan
865 S. Figueroa, Suite 1/4
1200 Los Angeles 90017
daviselen.com
6 Quigley-Simpson Los Angeles Desmond Burrows
11601 Wilshire Blvd., 40
Suite 210 Los Angeles 1/1
90025
quigleysimpson.com
7 Kovel/Fuller (6) Culver City Lee Kovel
9925 W. Jefferson Blvd. 58
Culver City 90232 1/1
kovelfuller.com
8 Ground Zero (7) Los Angeles Court Crandall
4235 Redwood Ave. 49
Los Angeles 90066 1/1
groundzero.net
9 La Agencia de Orci & Los Angeles Ricardo Cardenas
Asociados (10) 95
11620 Wilshire Blvd., 1/3
Sixth Floor Los Angeles
90025
laagencia.com
10 Weston/Mason Santa Monica Beverly
Marketing (8) 71 Mason/Lane
3130 Wilshire Blvd., 1/3 Bullard
Fourth Floor Santa
Monica 90403
westonmason.com
11 WongDoody (11) WND Tracy Wong
8500 Steller Drive, 60
Suite 5 Culver City 1/2
90232
wongdoody.com
12 InterTrend Communications Long Beach Jon Yokogawa
Inc. (14) 47
555 E. Ocean Blvd., Ninth 1/1
Floor Long Beach 90802
intertrend.com
13 Acento Los Angeles Marco Cassese
2254 S. Sepulveda Blvd. 33
Los Angeles 90064 1/2
acento.com
14 Fraser Santa Monica Mary Lawrence
Communications (15) 25
2811 Wilshire Blvd. 1/1
Santa Monica 90403
frasercommunications.com
15 The Phelps Group (13) Santa Monica Glenn Schieke (2)
901 Wilshire Blvd. 60
Santa Monica 90401 1/1
thephelpsgroup.com
16 Anita Santiago Santa Monica Francisco Letelier
Advertising Inc. (16) 20
2448 Main St. 1/1
Santa Monica 90405
anitasantiago.com
17 Riester Pacific LLC Phoenix Tom Ortega
11833 Mississippi Ave., 15
Suite 101 Los Angeles 1/4
90025
riester.com
18 IW Group Inc. (20) West Hollywood John LeeWong
8687 Melrose Ave., Suite 42
G540 West Hollywood 90069 1/3
iwgroupinc.com
19 Sagon/Phior (17) Los Angeles Rio Phior/Glenn
2107 Sawtelle Blvd. 25 Sagon/William
Los Angeles 90025 1/5 Fate/Lisa Ponder
sagon-phior.com
20 Ignited Minds (19) Marina del Rey Ron Gould
4499 Glencoe Ave. 125
Marina Del Rey 90292 1/1
ignitedminds.com
Rank Company (ranking in 2006) Top Local Executive
* name * name
* address * title
* Web site * phone
1 Rubin Postaer and Gerrold Rubin
Associates (1) ceo, president
2525 Colorado Ave. Santa (310) 394-4000
Monica 90404
rpa.com
2 Davidandgoliath LLC (2) Ruth Amir/Mike Braue
909 N. Sepulveda Blvd., managing partners
Suite 700 El Segundo (310) 445-5200
90245
dng.com
3 Inter/Media Sydney Yallen
Advertising (3) chairman, ceo
15760 Ventura Blvd., (818) 995-1455
Suite 110 Encino 91436
intermedia-advertising.
com
4 Mendelsohn Zien Richard Zien
Advertising LLC (4) president
11111 Santa Monica Blvd., (310) 444-1990
21st Floor Los Angeles
90025
mzad.com
5 Davis-Elen Advertising Mark D. Davis
Inc. (5) chairman, ceo
865 S. Figueroa, Suite (213) 688-7000
1200 Los Angeles 90017
daviselen.com
6 Quigley-Simpson Gerald Bagg/Renee Hill
11601 Wilshire Blvd., ceo/coo
Suite 210 Los Angeles (310) 996-5800
90025
quigleysimpson.com
7 Kovel/Fuller (6) John Fuller
9925 W. Jefferson Blvd. president
Culver City 90232 (310) 841-4444
kovelfuller.com
8 Ground Zero (7) Jim Smith
4235 Redwood Ave. chairman
Los Angeles 90066 (310) 881-8000
groundzero.net
9 La Agencia de Orci & Dilys Tosteson Garcia
Asociados (10) ceo, president
11620 Wilshire Blvd., (310) 444-7300
Sixth Floor Los Angeles
90025
laagencia.com
10 Weston/Mason Thomas Weston
Marketing (8) ceo
3130 Wilshire Blvd., (310) 207-6507
Fourth Floor Santa
Monica 90403
westonmason.com
11 WongDoody (11) Ben Wiener
8500 Steller Drive, ceo
Suite 5 Culver City (310) 280-7800
90232
wongdoody.com
12 InterTrend Communications Julia Huang
Inc. (14) ceo
555 E. Ocean Blvd., Ninth (562) 733-1888
Floor Long Beach 90802
intertrend.com
13 Acento Benito Martinez-Creel
2254 S. Sepulveda Blvd. ceo, president
Los Angeles 90064 310-943-8300
acento.com
14 Fraser Renee Fraser
Communications (15) president
2811 Wilshire Blvd. (310) 319-3737
Santa Monica 90403
frasercommunications.com
15 The Phelps Group (13) Judy Lynes
901 Wilshire Blvd. vice president
Santa Monica 90401 (310) 752-4400
thephelpsgroup.com
16 Anita Santiago Anita Santiago
Advertising Inc. (16) ceo
2448 Main St. (310) 396-8846
Santa Monica 90405
anitasantiago.com
17 Riester Pacific LLC Timothy Riester
11833 Mississippi Ave., ceo, president
Suite 101 Los Angeles (310) 392-4244
90025
riester.com
18 IW Group Inc. (20) Nita Song
8687 Melrose Ave., Suite president
G540 West Hollywood 90069 (310) 289-5500
iwgroupinc.com
19 Sagon/Phior (17) Glenn Sagon
2107 Sawtelle Blvd. ceo
Los Angeles 90025 (310) 575-4441
sagon-phior.com
20 Ignited Minds (19) Eric Johnson
4499 Glencoe Ave. president
Marina Del Rey 90292 (310) 754-3200
ignitedminds.com
Note: The information on this list was supplied by representatives of
the companies themselves. Agencies are ranked by 2006 and 2005 L.A.
County billings, respectively.
To the best of our knowledge, this information is accurate as of press
time. While every effort is made to ensure the accuracy and
thoroughness of the list, omissions and typographical errors sometimes
occur. Please send corrections or additions on company letterhead to
the Research Department, Los Angeles Business Journal, 5700 Wilshire
Blvd., Suite 170, Los Angeles 90036. [c] 2007 Los Angeles Business
Journal. This list may not be reprinted in whole or in part without
prior written permission from the editor. Reprints are available from
Wright's Reprints, (877) 652-5295.
(1) In L.A. County.
(2) Chief operating officer.
Researched by David Nusbaum
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