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Advertising agencies: ranked by 2005 L.A. County billings.


ADVERTISING AGENCIES Ranked by 2005 L.A. County billings

Rank   Company (ranking in 2005)              Gross Billings
       * name                                   (millions)
       * address                                  * 2005
       * Web site                                 * 2004
                                              (county/total)

   1   Rubin Postaer and Associates (1)        $956.7/$956.7
       2525 Colorado Ave.                        $955/$955
       Santa Monica 90404
       rpa.com
   2   Davidandgoliath LLC (2)                    421/421
       11755 Wilshire Blvd., Suite 2000           401/401
       Los Angeles 90025
       dng.com
   3   Inter/Media Advertising (3)                300/300
       15760 Ventura Blvd., Suite 110             275/275
       Encino 91436
       intermedia-advertising.com
   4   Mendelsohn Zien Advertising LLC (4)        218/218
       11111 Santa Monica Blvd., 21st Floor       216/216
       Los Angeles 90025
       mzad.com
   5   Davis-Elen Advertising Inc. (5)            215/215
       865 S. Figueroa, Suite 1200              207.8/207.8
       Los Angeles 90017
       daviselen.com
   6   Kovel/Fuller (6)                           142/142
       9925 W. Jefferson Blvd.                    136/136
       Culver City 90232
       kovelfuller.com
   7   Ground Zero (7)                             95/95
       4235 Redwood Ave.                           95/95
       Los Angeles 90066
       groundzero.net
   8   Weston/Mason Marketing (8)                 80/86.8
       3130 Wilshire Blvd., Fourth Floor           78/83
       Santa Monica 90403
       westonmason.com
   9   Icebox Advertising (10)                     80/80
       7655 Haskell Ave.                           68/68
       Van Nuys 91406
       iceboxadvertising.com
  10   La Agencia de Orci & Asociados (9)        72.1/72.1
       11620 Wilshire Blvd., Sixth Floor           70/70
       Los Angeles 90025
       laagencia.com
  11   WongDoody (14)                             60/110
       8500 Steller Drive, Suite 5                 45/92
       Culver City 90232
       wongdoody.com
  12   The Illusion Factory                        56/56
       21800 Burbank Blvd., Suite 225              56/56
       Woodland Hills 91367
       illusionfactory.com
  13   The Phelps Group (11)                     55.4/55.4
       901 Wilshire Blvd.                        57.8/60.7
       Santa Monica 90401
       thephelpsgroup.com
  14   InterTrend Communications (13)            48.5/48.5
       555 E. Ocean Blvd., Ninth Floor             47/47
       Long Beach 90802
       intertrend.com
  15   Fraser Communications                       43/43
       2811 Wilshire Blvd.                         37/37
       Santa Monica 90403
       frasercommunications.com
  16   Anita Santiago Advertising Inc.           33.4/33.4
       2448 Main St.                             38.5/38.5
       Santa Monica 90405
       anitasantiago.com
  17   Sagon/Phior                                 26/26
       2107 Sawtelle Blvd.                         19/19
       Los Angeles 90025
       sagon-phior.com
  18   Duncan & Associates                        22/150
       11812 San Vicente Blvd.                    28/150
       Los Angeles 90049
       duncanassoc.com
  19   Ignited Minds                               20/65
       4499 Glencoe Ave.                           15/40
       Marina Del Rey 90292
       ignitedminds.com
  20   IW Group                                  18.8/18.8
       8687 Melrose Ave., Suite G540             10.2/10.2
       West Hollywood 90069
       iwgroupinc.com

Rank          Billings            L.A. County
             Breakdown              Revenue
         * print/broadcast        (millions)
       * outdoor/direct mail        * 2005
       * production/Internet        * 2004
              * other

   1          11%/69%                $99.5
               1%/2%                 $99.3
               14%/3%
                 0%
   2            5/90                  WND
                1/1                   WND
                1/1
   3          WND/WND                 WND
              WND/WND                 WND
              WND/WND
                WND
   4            0/5                   WND
                2/0                  WIND
                0/0
                 93
   5            6/67                 21.6
                13/0                  21
                12/2
                 0
   6           15/56                  WND
                2/6                   WND
                3/18
                 0
   7           10/69                  WND
                6/1                   WND
                6/2
                 6
   8            38/4                  WND
                5/6                   WND
                40/3
                 2
   9           10/75                  WND
                2/5                   WND
                5/3
                 0
  10            4/61                 15.2
                1/0                   14
                33/1
                 0
  11           20/20                  WND
                5/5                   WND
               10/20
                 20
  12          WND/WND                 WND
              WND/WND                 WND
              WNDANND
                WND
  13           25/25                  8.3
                1/5                   8.7
               25/15
                 4
  14           37/30                  7.2
                3/2                    7
                15/3
                 10
  15           10/30                  WND
               10/15                  WND
               10/15
                 15
  16            1/73                  3.2
                1/0                    4
                25/0
                 0
  17           50/10                  WND
                10/0                  WND
                0/30
                 0
  18            0/96                  WND
                2/0                   WND
                0/2
                 0
  19          WND/WND                 WND
              WND/WND                 WND
              WND/WND
                WND
  20           48/16                  4.9
                9/1                   3.1
                25/1
                 0

Rank                    Clients                        Profile
                    (partial list)                 * headquarters
                                                   * employees (1)
                                                      * offices
                                                   (county/total)

   1       Honda, Acura, Pioneer Electronics        Santa Monica
                                                         400
                                                         1/8
   2        Kia Motors America, Kia Dealers          Los Angeles
       Association, L.A. Gear, Mattel, Starlight         82
                      Starbright                         1/4
   3    Ditech.com, Auto Insurance Specialists,        Encino
                  U.S. Army, Clorox,                     WND
         TransUnion-TrueCredit, Budget Blinds            1/3
   4     ABC Television, Los Angeles Avengers,       Los Angeles
          Shoes.com, Carl's Jr. Restaurants,             34
         Hardee's Restaurants, La Salsa Fresh            1/1
         Mexican Grill, Hansen's Natural Sodas
   5      McDonald's Operators Assoc. of So.         Los Angeles
         Calif., Toyota Dealers Assoc. of So.            100
              Calif. , Knott's Berry Farm                1/4
   6    Sizzler Restaurants, EA Mobile, Disney       Culver City
         Interactive/Buena Vista Games, Jiffy            53
                     Lube Dealers                        1/1
   7          California Dept. of Health             Los Angeles
            (Anti-Smoking), ESPN, Caribbean              52
        Tourism Organization, Liquidity Brands,          1/1
                        Virgin
   8     Newhall Land, Lennar Communities, DR       Santa Monica
           Horton, Beazer Homes, Buena Vista             69
          Home Entertainment, Universal Home             1/3
                     Entertainment
   9       Stewart Enterprises, Purebeauty,           Van Nuys
                      Lifesource                         55
                                                         1/1
  10      American Honda Motor Co., The First        Los Angeles
           American Corp., Mexican American              85
           Legal Defense & Educational Fund,             1/3
             Children's Bureau of So. Cal.
  11    Alpine Electronics, Autodesk, Full Tilt          N/A
           Poker, Loreto Bay, UCLA Anderson              41
                  School of Business                     1/2
  12                      WND                      Woodland Hills
                                                         WND
                                                         1/1
  13    Malaysia Airlines, DirecTV, Panasonic,      Santa Monica
                  Petco, City of Hope                    60
                                                         1/1
  14        Toyota Motor Sales, State Farm           Long Beach
           Insurance and Financial Services              45
          California Zone, The Gas Co., Santa            1/1
                      Anita Park
  15     Toyota, Cedars-Sinai, East West Bank,      Santa Monica
        United Way, Los Angeles World Airports           25
                                                         1/1
  16     Wells Fargo Bank, Ikea-North America       Santa Monica
         Services, Inc., See's Candies, Inc.,            24
              PacifiCare Health Systems.                 1/1
  17        20th Century Fox, Entertainment          Los Angeles
           Industry Foundation, Essex Boats,             22
         Prudential CA Realty, California Gift           1/4
              Show, Real Estate Partners
  18                      WND                        Los Angeles
                                                        351/4
  19      Nike, L.A. Weekly, Loyola Marymount      Marina del Rey
          University, Newegg.com, Activision             107
                                                         1/1
  20       Tobacco Control Section, First 5        West Hollywood
        California, Southern California Edison,          45
               Blue Cross, Merrill Lynch                 1/3

Rank   Creative Director    Top Local Executive
                            * name
                            * title
                            * phone

   1     Larry Postaer      Gerrold Rubin
                            ceo, president
                            (310) 394-4000
   2      David Angelo      Ruth Amir/Mike Braue
                            managing partners
                            (310) 445-5200
   3    Oscar Bassinson     Sydney Yallen
                            chairman, ceo
                            (818) 995-1455
   4   Jordin Mendelsohn    Richard Zien
                            president
                            (310) 444-1990
   5      John Robert       Mark D. Davis
       Evans/Stan Kaplan    chairman, ceo
                            (213) 688-7000
   6       Lee Kovel        John Fuller
                            president
                            (310) 841-4444
   7     Court Crandall     Jim Smith
                            chairman
                            (310) 881-8000
   8     Beverly Mason      Thomas Weston
                            ceo
                            (310) 207-6507
   9     Cliff Crumley      Lori Jacobus
                            vice president
                            (818) 760-8787
  10    Ricardo Cardenas    Dilys Tosteson Garcia
                            ceo, president
                            (310) 444-7300
  11       Tracy Wong       Ben Wiener
                            ceo
                            (310) 280-7800
  12          WND           Brian Weiner
                            ceo, founder
                            (818) 598-8400
  13   Glenn Schieke (2)    Judy Lynes
                            vice president
                            (310) 752-4400
  14     Stephanie Pao      Julia Huang
                            ceo
                            (562) 733-1888
  15       Josh Stein       Renee Fraser
                            president
                            (310) 319-3737
  16   Francisco Letelier   Anita Santiago
                            ceo
                            (310) 396-8846
  17    Rio Phior/Glenn     Glenn Sagon
         Sagon/William      ceo
        Fate/Lisa Ponder    (310) 575-4441
  18      Neil Markey       Hugh Duncan
                            chairman
                            (310) 469-1111
  19       Ron Gould        Eric Johnson
                            president
                            (310) 754-3200
  20      John LeeWong      Nita Song
                            president
                            (310) 289-5500

Note: The information on this list was supplied by
representatives of the companies themselves. Agencies
are ranked by 2005 and 2004 L.A. County billings, respectively.

To the best of our knowledge, this information is accurate
as of press time. While every effort is made to ensure
the accuracy and thoroughness of the list, omissions and
typographical errors sometimes occur. Please send corrections
or additions on company letterhead to the Research Department,
Los Angeles Business Journal, 5700 Wilshire Blvd., Suite
170, Los Angeles 90036. [c] 2006 Los Angeles Business Journal.
This list may not be reprinted in whole or in part without prior
written permission from the editor. Reprints are
available from Wright's Reprints, (877) 652-5295.

(1) In L.A. County.

(2) Chief operating officer.

Researched by David Nusbaum
COPYRIGHT 2007 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:MEDIA & ENTERTAINMENT
Author:Nusbaum, David
Publication:Los Angeles Business Journal
Article Type:Statistical table
Geographic Code:1U9CA
Date:Jan 1, 2007
Words:1300
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