Advertising agencies: ranked by 2003 Los Angeles County billings.As a group, the 15 largest privately held advertising agencies in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. County reported $2.5 billion in 2003 gross billings Billings, city (1990 pop. 81,151), seat of Yellowstone co., S Mont., on the Yellowstone River, in a valley surrounded by seven mountain ranges; inc. as a city 1885. , an 8.8 percent increase over 2002. Rubin Ru´bin n. 1. A ruby. Postaer and Associates retained a significant lead over its competitors COMPETITORS, French law. Persons who compete or aspire to the same office, rank or employment. As an English word in common use, it has a much wider application. Ferriere, Dict. de Dr. h.t. , with $871.1 million in 2003 gross billings. No. 2 Davidandgoliath LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control added $65 million in gross billings for $350 million. Only one firm on the list reported a decline in billings. La Agencia de Orci ORCI Opinion Research Corporation International ORCI Office for Research and the Collection of Information ORCI Open Roads Consulting, Inc. & Asociados slid four places to No. 11 after gross billings decreased by a quarter, to $46.7 million. The billings decline came as the firm reported a 1.4 percent increase in revenues in 2003. Young Co., No. 14 last year, was folded into No. 10 Phelps Phelps may refer to: In places in the US:
Ra- Agency (Ranking in 2003) Gross Billings
nk * name (millions)
* address (L..A.County/nati-
onal)
* 2003
* 2002
Rubin Postaer and Associates (1) $871.1/same
1 2525 Colorado Ave. $858.3/same
Santa Monica 90404
Davidandgoliath LLC (2) 350/same
2 11755 Wilshire Blvd., Suite 2000 285/same
Los Angeles 90025
Inter/Media Advertising (4) 250/same
3 15760 Ventura Blvd., First Floor 202/same
Encino 91436
Mendelsohn/Zien Advertising 214/same
4 LLC (3) 205/same
11111 Santa Monica Blvd., 21st
Floor Los Angeles 90025
Davis-Elen Advertising (5) 196.5/same
5 865 S. Figueroa, Suite 1200 187.3/same
Los Angeles 90017
Kovel/Fuller (6) 132/same
6 9925 W. Jefferson Blvd. 110/same
Culver City 90232
Ground Zero (8) 95/same
7 4235 Redwood Ave. 95/same
Los Angeles 90066
Weston/Mason Marketing (2) (9) 78/$83
8 3130 Wilshire Blvd., Fourth Floor 74/$77
Santa Monica 90403
Castells & Asociados Advertising 55.1/same
9 865 S. Figueroa, Suite 1100 50.8/same
Los Angeles 90017
The Phelps Group (10) 47.8/same
10 901 Wilshire Blvd. 40.4/same
Santa Monica 90401
La Agencia de Orci & Asociados (7) 46.7/same
11 11620 Wilshire Blvd., Sixth Floor 62.8/same
Los Angeles 90025
Anita Santiago Advertising 38.9/same
12 Inc. (11) 31.5/same
2448 Main St. Santa Monica 90405
WongDoody 38/92
13 9570 W. Pico Blvd., Suite 300 30/80
Los Angeles 90035
PKPF Inc. (13) 37/same
14 11300 Weddington St. 28/same
North Hollywood 91601
Duncan & Associates 36/145
15 11812 San Vicente Blvd., Suite 400 35/135
Los Angeles 90049
Ra- Agency (Ranking in 2003) Billings Breakdown
nk * name * print/broadcast
* address * outdoor/direct
mail
* production/Inter-
net/other
Rubin Postaer and Associates (1) 11%/71%
1 2525 Colorado Ave. 1 %/2%
Santa Monica 90404 11%/2%/0%
Davidandgoliath LLC (2) 10/85
2 11755 Wilshire Blvd., Suite 2000 1/2
Los Angeles 90025 1/1/0
Inter/Media Advertising (4) 6/76
3 15760 Ventura Blvd., First Floor 3/1
Encino 91436 10/2/2
Mendelsohn/Zien Advertising 3/95
4 LLC (3) 2/0
11111 Santa Monica Blvd., 21st 0/0/0
Floor Los Angeles 90025
Davis-Elen Advertising (5) 5/70
5 865 S. Figueroa, Suite 1200 13/0
Los Angeles 90017 10/1/1
Kovel/Fuller (6) 17/63
6 9925 W. Jefferson Blvd. 5/2
Culver City 90232 3/10/0
Ground Zero (8) 15/67
7 4235 Redwood Ave. 8/1
Los Angeles 90066 6/1/2
Weston/Mason Marketing (2) (9) 30/3
8 3130 Wilshire Blvd., Fourth Floor 10/5
Santa Monica 90403 37/15/0
Castells & Asociados Advertising 5/48
9 865 S. Figueroa, Suite 1100 1/3
Los Angeles 90017 9/1/33
The Phelps Group (10) 25/25
10 901 Wilshire Blvd. 1/15
Santa Monica 90401 20/10/4
La Agencia de Orci & Asociados (7) 3/54
11 11620 Wilshire Blvd., Sixth Floor 2/0
Los Angeles 90025 40/1/0
Anita Santiago Advertising 3/78
12 Inc. (11) 2/1
2448 Main St. Santa Monica 90405 14/0/2
WongDoody 25/25
13 9570 W. Pico Blvd., Suite 300 10/5
Los Angeles 90035 20/10/5
PKPF Inc. (13) 10/75
14 11300 Weddington St. 5/2
North Hollywood 91601 2/4/2
Duncan & Associates 0/97
15 11812 San Vicente Blvd., Suite 400 2/0
Los Angeles 90049 0/1/0
Ra- Agency (Ranking in 2003) L.A. County
nk * name Revenue
* address (millions)
* 2003
* 2002
Rubin Postaer and Associates (1) $92.6
1 2525 Colorado Ave. $91.4
Santa Monica 90404
Davidandgoliath LLC (2) WND
2 11755 Wilshire Blvd., Suite 2000 WND
Los Angeles 90025
Inter/Media Advertising (4) WND
3 15760 Ventura Blvd., First Floor WND
Encino 91436
Mendelsohn/Zien Advertising WND
4 LLC (3) WND
11111 Santa Monica Blvd., 21st
Floor Los Angeles 90025
Davis-Elen Advertising (5) 20.3
5 865 S. Figueroa, Suite 1200 19.2
Los Angeles 90017
Kovel/Fuller (6) WND
6 9925 W. Jefferson Blvd. WND
Culver City 90232
Ground Zero (8) WND
7 4235 Redwood Ave. WND
Los Angeles 90066
Weston/Mason Marketing (2) (9) WND
8 3130 Wilshire Blvd., Fourth Floor WND
Santa Monica 90403
Castells & Asociados Advertising 6.5
9 865 S. Figueroa, Suite 1100 5.8
Los Angeles 90017
The Phelps Group (10) 7.2
10 901 Wilshire Blvd. 5.9
Santa Monica 90401
La Agencia de Orci & Asociados (7) 14.2
11 11620 Wilshire Blvd., Sixth Floor 14
Los Angeles 90025
Anita Santiago Advertising 3.9
12 Inc. (11) 3
2448 Main St. Santa Monica 90405
WongDoody WND
13 9570 W. Pico Blvd., Suite 300 WND
Los Angeles 90035
PKPF Inc. (13) WND
14 11300 Weddington St. WND
North Hollywood 91601
Duncan & Associates WND
15 11812 San Vicente Blvd., Suite 400 WND
Los Angeles 90049
Ra- Agency (Ranking in 2003) Clients
nk * name (partial list)
* address
Rubin Postaer and Associates (1) Honda, Acura, Pio-
1 2525 Colorado Ave. neer Electronics,
Santa Monica 90404 Charles Schwab,
WellPoint (Unicare/
Blue Cross)
Davidandgoliath LLC (2) Kia Motors America,
2 11755 Wilshire Blvd., Suite 2000 Kia Dealer's Asso-
Los Angeles 90025 ciation, Mattel
100% Hot Wheels,
Inter/Media Advertising (4) Ditech.com, Auto
3 15760 Ventura Blvd., First Floor Insurance Specia-
Encino 91436 lists, U.S. Army,
Vonage, Prudent
Choice, Hollywood
48 Hour Miracle Diet
Mendelsohn/Zien Advertising ABC Television,
4 LLC (3) Carl's Jr. Restau-
11111 Santa Monica Blvd., 21st rants, La Salsa
Floor Los Angeles 90025 Fresh Mexican Grill,
Hardee's Food Sys-
tems
Davis-Elen Advertising (5) McDonald's Operators
5 865 S. Figueroa, Suite 1200 Assoc. of So. Calif.,
Los Angeles 90017 Toyota Dealers
Assoc. of So. Ca-
lif., Knott's Berry
Farm, Alta Dena
Dairies
Kovel/Fuller (6) Jiffy Lube dealers,
6 9925 W. Jefferson Blvd. Vivendi-Universal
Culver City 90232 Videogames, Sizzler
restaurants
Ground Zero (8) California Dept. of
7 4235 Redwood Ave. Health (Anti-Smo-
Los Angeles 90066 king), ESPN, Kerzner
International, Sega,
Waterpik
Weston/Mason Marketing (2) (9) Newhall Land/Valen-
8 3130 Wilshire Blvd., Fourth Floor cia, Lennar Commu-
Santa Monica 90403 nities, DR Horton,
Beazer Homes, Buena
Vista Home Enter-
tainment
Castells & Asociados Advertising Comcast Communica-
9 865 S. Figueroa, Suite 1100 tions, Vons/Safeway,
Los Angeles 90017 HealthNet, McDon-
ald's Operator
Assoc., Toyota Dea-
lers Assoc.
The Phelps Group (10) Aramark, Crystal
10 901 Wilshire Blvd. Cruises, IndyMac
Santa Monica 90401 Bank, Panasonic,
Petco
La Agencia de Orci & Asociados (7) American Honda Motor
11 11620 Wilshire Blvd., Sixth Floor Co., La Opinion,
Los Angeles 90025 Mexican American
Legal Defense &
Educational Fund,
Children's Bureau of
So. Calif.
Anita Santiago Advertising California Milk
12 Inc. (11) Processor Board,
2448 Main St. Santa Monica 90405 Wells Fargo Bank,
PacifiCare Inc.,
Foster Farms, Cali-
fornia Dept. of He-
alth Services
WongDoody MGM Home Entertain-
13 9570 W. Pico Blvd., Suite 300 ment, Alpine Elec-
Los Angeles 90035 tronics, Luna Bar,
Mervyn's
PKPF Inc. (13) Hillside Memorial
14 11300 Weddington St. Park & Mortuary,
North Hollywood 91601 Salvation Army Fa-
mily Stores, Lenmar
Enterprises, New
Balance Stores,
Kimlan Asian Foods
Duncan & Associates WND
15 11812 San Vicente Blvd., Suite 400
Los Angeles 90049
Ra- Agency (Ranking in 2003) Profile
nk * name * year established
* address * headquarters
* employees (1)
Rubin Postaer and Associates (1) 1986
1 2525 Colorado Ave. Santa Monica
Santa Monica 90404 400
Davidandgoliath LLC (2) 1999
2 11755 Wilshire Blvd., Suite 2000 Los Angeles
Los Angeles 90025 77
Inter/Media Advertising (4) 1974
3 15760 Ventura Blvd., First Floor Encino
Encino 91436 70
Mendelsohn/Zien Advertising 1984
4 LLC (3) Los Angeles
11111 Santa Monica Blvd., 21st 44
Floor Los Angeles 90025
Davis-Elen Advertising (5) 1925
5 865 S. Figueroa, Suite 1200 Los Angeles
Los Angeles 90017 119
Kovel/Fuller (6) 1989
6 9925 W. Jefferson Blvd. Culver City
Culver City 90232 62
Ground Zero (8) 1994
7 4235 Redwood Ave. Los Angeles
Los Angeles 90066 58
Weston/Mason Marketing (2) (9) 1989
8 3130 Wilshire Blvd., Fourth Floor Santa Monica
Santa Monica 90403 57
Castells & Asociados Advertising 1998
9 865 S. Figueroa, Suite 1100 Los Angeles
Los Angeles 90017 42
The Phelps Group (10) 1981
10 901 Wilshire Blvd. Santa Monica
Santa Monica 90401 70
La Agencia de Orci & Asociados (7) 1986
11 11620 Wilshire Blvd., Sixth Floor Los Angeles
Los Angeles 90025 100
Anita Santiago Advertising 1987
12 Inc. (11) Santa Monica
2448 Main St. Santa Monica 90405 28
WongDoody 1998
13 9570 W. Pico Blvd., Suite 300 Seattle
Los Angeles 90035 27
PKPF Inc. (13) 1985
14 11300 Weddington St. Los Angeles
North Hollywood 91601 40
Duncan & Associates 1995
15 11812 San Vicente Blvd., Suite 400 Los Angeles
Los Angeles 90049 40
Ra- Agency (Ranking in 2003) Creative
nk * name Director
* address
Rubin Postaer and Associates (1) Larry Postaer
1 2525 Colorado Ave.
Santa Monica 90404
Davidandgoliath LLC (2) David Angelo
2 11755 Wilshire Blvd., Suite 2000
Los Angeles 90025
Inter/Media Advertising (4) Oscar Bassinson
3 15760 Ventura Blvd., First Floor
Encino 91436
Mendelsohn/Zien Advertising Jordin Mendelsohn
4 LLC (3)
11111 Santa Monica Blvd., 21st
Floor Los Angeles 90025
Davis-Elen Advertising (5) J. Evans/S. Kaplan
5 865 S. Figueroa, Suite 1200
Los Angeles 90017
Kovel/Fuller (6) Lee Kovel
6 9925 W. Jefferson Blvd.
Culver City 90232
Ground Zero (8) Court Crandall
7 4235 Redwood Ave.
Los Angeles 90066
Weston/Mason Marketing (2) (9) Beverly Mason
8 3130 Wilshire Blvd., Fourth Floor
Santa Monica 90403
Castells & Asociados Advertising Rafael Ramirez
9 865 S. Figueroa, Suite 1100
Los Angeles 90017
The Phelps Group (10) Howie Cohen
10 901 Wilshire Blvd.
Santa Monica 90401
La Agencia de Orci & Asociados (7) Juan Jose Quintana
11 11620 Wilshire Blvd., Sixth Floor
Los Angeles 90025
Anita Santiago Advertising Francisco Letelier
12 Inc. (11)
2448 Main St. Santa Monica 90405
WongDoody Tracy Wong
13 9570 W. Pico Blvd., Suite 300
Los Angeles 90035
PKPF Inc. (13) Cliff Crumley
14 11300 Weddington St.
North Hollywood 91601
Duncan & Associates Niel Markey
15 11812 San Vicente Blvd., Suite 400
Los Angeles 90049
Ra- Agency (Ranking in 2003) Top Local Executive
nk * name * name
* address * title
* phone
Rubin Postaer and Associates (1) Gerrold Rubin
1 2525 Colorado Ave. ceo, president
Santa Monica 90404 (310) 394-4000
Davidandgoliath LLC (2) D. Angelo/S.
2 11755 Wilshire Blvd., Suite 2000 Sullivan
Los Angeles 90025 chairman, cco/pre-
sident, coo
(310) 445-5200
Inter/Media Advertising (4) Sydney Yallen
3 15760 Ventura Blvd., First Floor chairman, ceo
Encino 91436 (818) 995-1455
Mendelsohn/Zien Advertising Richard Zien
4 LLC (3) president
11111 Santa Monica Blvd., 21st (310) 444-1990
Floor Los Angeles 90025
Davis-Elen Advertising (5) M. Davis/R. Elen
5 865 S. Figueroa, Suite 1200 chairman, ceo/pre-
Los Angeles 90017 sident, coo
(213) 688-7000
Kovel/Fuller (6) John Fuller
6 9925 W. Jefferson Blvd. president
Culver City 90232 (310) 841-4444
Ground Zero (8) Jim Smith
7 4235 Redwood Ave. chairman
Los Angeles 90066 (310) 881-8000
Weston/Mason Marketing (2) (9) Thomas Weston
8 3130 Wilshire Blvd., Fourth Floor ceo
Santa Monica 90403 (310) 207-6507
Castells & Asociados Advertising Liz Castells-Heard
9 865 S. Figueroa, Suite 1100 ceo, president
Los Angeles 90017 (213) 688-7250
The Phelps Group (10) Joe Phelps
10 901 Wilshire Blvd. ceo
Santa Monica 90401 (310) 752-4400
La Agencia de Orci & Asociados (7) Hector Orci
11 11620 Wilshire Blvd., Sixth Floor co-chairman, ceo
Los Angeles 90025 (310) 444-7300
Anita Santiago Advertising Anita Santiago
12 Inc. (11) ceo
2448 Main St. Santa Monica 90405 (310) 396-8846
WongDoody Ben Wiener
13 9570 W. Pico Blvd., Suite 300 ceo
Los Angeles 90035 (310) 285-0181
PKPF Inc. (13) Scott Ferguson
14 11300 Weddington St. ceo
North Hollywood 91601 (818) 760-8787
Duncan & Associates Hugh Duncan
15 11812 San Vicente Blvd., Suite 400 chairman, ceo
Los Angeles 90049 (310) 491-1111
WND - Would Not Disclose
(1) In L.A. County.
(2) Formerly The Weston Group.
Billings are the total amount charged to clients, including the agency
commission, media costs, and production costs. Revenue is the
agency's commission.
Note: The information on this list was supplied by representatives of
the companies themselves. To the best of our knowledge, this infor-
mation is accurate as of press accuracy and thoroughness of the list,
omissions and typographical errors sometimes occur. Please send
corrections or additions on company letterhead to the Research De-
partment, Los Angeles Business Journal, 5700 Wilshire Blvd., Suite
170, Los Angeles 90036. [c]2004 Los Angeles Business Journal. This
list may not be reprinted in whole or in part without prior written
permission from the editor. Reprints are available from Wright's
Reprints, (877) 652-5295.
THE PACESETTER RUBIN POSTAER AND ASSOCIATES RUBIN Postaer and Associates towers over the list of independent advertising agencies in Los Angeles County with more than twice the billings of its closest competitor, Davidandgoliath LLC. The Santa Monica-based firm reported 2003 gross billings of $871.1 million, a 1.5 percent increase over the year earlier. Gerrold Rubin and Larry Lar´ry n. 1. Same as Lorry, or Lorrie. Postaer founded the agency in 1986 after their former employer, Needham Needham (nēd`əm), town (1990 pop. 27,557), Norfolk co., E Mass., a suburb of Boston; founded 1680, set off from Dedham and inc. 1711. Although largely residential, paper products, electronic equipment, software, and other items are manufactured there. Harper & Steers, was merged with Doyle Doyle , Sir Arthur Conan 1859-1930. British writer known chiefly for a series of stories featuring the brilliant detective Sherlock Holmes, including The Hound of the Baskervilles (1902). Dane Dane n. 1. A native or inhabitant of Denmark. 2. A person of Danish ancestry. [Middle English Dan, from Old Norse Danr. Bernbach. One of the most prominent clients is American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of Honda honda a quick release metal eyelet for the end of a lariat. When the restrained animal is no longer required it is not necessary to slacken off the loop and pull it over the head—a very great advantage when working with wild cattle or unbroken horses. Motor Co. Rubin, the firm's chief executive, has worked with American Honda since 1974, when he was at Needham Harper. Rubin said the company's growth in the past year has been fed by three factors: gains from existing clients, the addition of new clients and growth in fees from marketing services. Broadcast media accounts for the majority of billings, but Rubin acknowledged the need to branch out into other areas as the increasing cost of television time and technology such as TiVo squeeze Squeeze 1. In financial terms, a period of time when borrowing is difficult. 2. In general business terms, times when increasing costs cannot be passed onto consumers. The decrease in profits is said to be caused by a "squeeze" on profit margins. the medium. "We believe in the concept of convergence convergence Mathematical property of infinite series, integrals on unbounded regions, and certain sequences of numbers. An infinite series is convergent if the sum of its terms is finite. or multitiered media," said Rubin. "No launch of a product is done exclusively on TV. We must look at the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the as a way to impart the message and also event marketing, creating a one-on-one one-on-one adj. 1. Consisting of or being direct communication or exchange between two people: one-on-one instruction. 2. Sports Playing directly or exclusively against a single opponent. experience." |
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