Printer Friendly
The Free Library
14,757,922 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Advertising agencies: ranked by 2001 Los Angeles county billings.


EXECUTIVE SUMMARY

L.A.'s advertising community likely let out a collective sigh sigh (sī),
n an audible and prolonged inspiration followed by a shortened expiration.


sigh
 of relief at the end of 2001, one of the worst years in decades. The ad slump Slump

A temporary fall in performance, often describing consistently falling security prices for several weeks or months.
 became even more severe after the Sept. 11 attacks, when many companies, particularly airlines, pulled spots and others cut back on spending.

Many of the city's top players saw their billings Billings, city (1990 pop. 81,151), seat of Yellowstone co., S Mont., on the Yellowstone River, in a valley surrounded by seven mountain ranges; inc. as a city 1885.  fall below 2000 levels, such as TBWA\Chiat\Day TBWA\Chiat\Day is the American division of the advertising agency TBWA Worldwide. Created in the 1993 merger of TBWA and Chiat\Day, the agency operates offices in Los Angeles, New York City, San Francisco, Nashville, and Toronto. , which is owned by Omnicom Group
"Omnicom" redirects here. For the Legion of Super-Heroes device, see List of Legion of Super-Heroes items


The Omnicom Group (NYSE: OMC) is the world's largest advertising agency holding company in terms of revenue (and one of the big six
. Despite a drop of nearly $200 million in billings, the Playa playa
 or pan or flat or dry lake

Flat-bottomed depression that is periodically covered by water. Playas occur in interior desert basins and adjacent to coasts in arid and semiarid regions.
 del Rey Del Rey may refer to:
  • Del Rey, California, a census-designated place in Fresno County, California
  • Del Rey, Los Angeles, California, a small district in the west side of Los Angeles
  • Del Rey (band), an indie rock band
 agency managed to hold onto the No. 1 spot.

DDB Worldwide The of this article or section may be compromised by "weasel words".
You can help Wikipedia by removing weasel words.
 Communications Inc., Saatchi Saatchi may refer to:
  • Charles Saatchi
  • Maurice Saatchi, Baron Saatchi, ex-chairman of the British Conservative Party
  • Saatchi and Saatchi, advertising agency founded by Maurice Saatchi and Charles Saatchi.
 & Saatchi Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , SuissaMiller and DavisElen Advertising also suffered billings declines.

Not all was bleak The bleak is a small pelagic fish of the Cyprinid family. Description
The body of the bleak is elongated and flat. The head is pointed and the relatively small mouth is turned upwards. The anal fin is long and has 18 to 23 fin rays. The lateral line is complete.
. Rubin Ru´bin

n. 1. A ruby.
 Postaer and Associates' billings were up by about $25 million, which moved the independent agency up one spot to No. 2.

Some new names made their way onto the list this year, including Anita Santiago Santiago, city, Chile
Santiago (säntēä`gō), city (1990 est. pop. 4,395,000), central Chile, capital of Chile and of Metropolitana de Santiago region, on the Mapocho River.
 Advertising Inc., a Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere  agency that counts Carl's Jr. restaurants and Wells Fargo Wells Fargo

armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147]

See : Protectiveness


Wells Fargo

company that handled express service to western states; often robbed. [Am. Hist.
 Bank among its clients.

Claudia Claudia (klôd`ēə), Christian who sent greetings to Timothy, as recorded in Paul's Letter to Timothy.

Claudia

proves innocence by rescuing goddess’ ship. [Rom. Myth.: Hall, 70]

See : Chastity
 Peschiutta

THE PACESETTER

TBWA TBWA Tampa Bay WorkForce Alliance (Florida)
TBWA The Big What Adventure
TBWA Texas Bottled Water Association
TBWA Tampa Bay Water Authority (Florida)
TBWA Tiny Bubbles With Attitude
 CHIAT/DAY

TBWA\Chiat\Day once again came out as the top biller bill·er  
n.
One that bills, as:
a. A clerk who prepares bills.

b. A machine used in preparing bills.
 in L.A. County, but the agency's 2001 results were mixed. The firm's big wins, such as a $100 million global Adidas ADIDAS All Day I Dream About Sex (song by Korn)
ADIDAS Adolph (Adi) Dassler (founder of Adidas) 
 account and a $100 million Energizer account, were tempered by losses. Kinko's Inc. took its business to another agency after two years with Chiat.

The agency was also beat out by rivals for other accounts, including AT&T Wireless' $400 million business, which went to New York's Ogilvy Ogilvy may refer to:
  • Clan Ogilvy of whom the Earl of Airlie is head.
  • Advertising agencies started by David Ogilvy, including Ogilvy & Mather.
  • A department store in Montreal, Canada, known as the Maison Ogilvy.
 & Mather Math·er   , Increase 1639-1723.

American clergyman and writer. He and his son Cotton (1663-1728) exerted great theological and political influence on the colony of Massachusetts through their staunch Puritanism and prolific writing.
 Worldwide.

Yet unlike many other agencies, Chiat came out of 2001 with few layoffs. The agency has a staff of about 500 employees. One significant staffing change was the departure of President and Chief Executive Tom Carroll For other persons named Tom Carroll, see Tom Carroll (disambiguation).
Thomas Victor (Tom) Carroll (born 29 November 1961 in Newport, New South Wales) is a former Australian surfer.
, who went to Chat' s New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 office. He was replaced late last year by Robert Robert, Henry Martyn 1837-1923.

American army engineer and parliamentary authority. He designed the defenses for Washington, D.C., during the Civil War and later wrote Robert's Rules of Order (1876).

Noun 1.
 LePlae.

Among Chiat's most memorable work from 2001 was the campaign for XM Satellite Radio Holdings Inc., which featured such performers as David Bowie Bowie (b`ē), city (1990 pop. 37,589), Prince Georges co., W central Md.; inc. 1916. It is mainly a residential community. Points of interest include the Woodward Mansion (c.  and B.B. King.

Claudia Peschiutta

[GRAPH graph, figure that shows relationships between quantities. The graph of a function y=f (x) is the set of points with coordinates [x, f (x)] in the xy-plane, when x and y are numbers.  OMITTED]
Rank  Agency (Ranking in 2001)     2001 Gross Billings
      * name                           (millions)
      * address                       * L.A. County
                                       * national

 1    TBWA\Chiat\Day (1)                 $1,080
      5353 Grosvenor Blvd.              $1,905.9
      Los Angeles 90066

 2    Rubin Postaer and                   851.4
      Associates (3)                      same
      1333 Second St.
      Santa Monica 90401

 3    DDB Worldwide                       806.5
      Communications Inc. (2)          19,000 (2)
      11601 Wilshire Blvd.
      Los Angeles 90025

 4    Deutsch LA Inc.                      655
      5454 Beethoven St.                  1,850
      Los Angeles 90066


 5    Saatchi & Saatchi                    520
      Los Angeles (4)                    2,227.1
      3501 Sepulveda Blvd.
      Torrance 90505

 6    Dailey & Associates (5)             500.8
      8687 Melrose Ave.                   same
      West Hollywood 90069

 7    McCann-Erickson (6)                  483
      6300 Wilshire Blvd.,                7,100
      Suite 2100
      Los Angeles 90048

 8    Team One Advertising (7)             427
      1960 E. Grand Ave.,                 same
      Suite 700
      El Segundo 90245

 9    Suissa Miller (8)                    289
      11601 Wilshire Blvd.                same
      Los Angeles 90025

 10   Grey Worldwide Los                   232
      Angeles (11)                        4,000
      6100 Wilshire Blvd.
      Los Angeles 90048


 11   Mendelsohn/Zien                      192
      Advertising (12)                    same
      11111 Santa Monica Blvd.,
      21st Floor
      Los Angeles 90025

 12   DavisElen Advertising (9)            191
      865 S. Figueroa, 12th Floor         same
      Los Angeles 90017



 13   Colby & Partners (19)               154.2
      2001 Wilshire Blvd.                 same
      Santa Monica 90403


 14   Campbell-Ewald (10)                  150
      2115 Colorado Ave.                  2,000
      Santa Monica 90404

 15   D'arcy (13)                          125
      6500 Wilshire Blvd.,                4,275
      Suite 1000
      Los Angeles 90048

 16   Kovel/Fuller (14)                   $110
      9925W. Jefferson Blvd.              same
      Culver City 90232


 17   Ground Zero (16)                     95
      4235 Redwood Ave.                   same
      Los Angeles 90066





 18   La Agencia de                        82
      Orcl & Asoclados (17)               same
      11620 Wilshire Blvd.,
      Sixth Floor
      Los Angeles 90025

 19   The Phelps Group (20)                45
      901 Wilshire Blvd.                  same
      Santa Monica 90401



 20   Kalis & Savage                       31
      Worldwide                           same
      Partners Inc. (22)
      17383 Sunset Blvd.,
      Suite 270
      Pacific Palisades 90272

 21   WongDoody (23)                       30
      9570 W. Pico Blvd.,                  80
      Suite 300
      Los Angeles 90035



 22   Young Company (24)                   28
      100 Wilshire Blvd.,                  31
      Suite 950
      Santa Monica 90401

 23   Anita Santiago                       26
      Advertising Inc.                    same
      2448 Main St.
      Santa Monica 90405





 24   Potter, Katz,                        26
      Postal & Ferguson Inc.              same
      11300 Weddington St.
      North Holywood 91601




 25   Fraser Communications                26
      2811 Wilshire Blvd.,                same
      Suite 600
      Santa Monica 90048

Rank  Agency (Ranking in 2001)         Billings Breakdown
      * name                            * print/broadcast
      * address                       * outdoor/direct mail
                                   * production/Internet/other

 1    TBWA\Chiat\Day (1)                     18%/61%
      5353 Grosvenor Blvd.                    6%/2%
      Los Angeles 90066                     12%/1%/0%

 2    Rubin Postaer and                       9/74
      Associates (3)                           1/2
      1333 Second St.                        12/2/0
      Santa Monica 90401

 3    DDB Worldwide                           9/61
      Communications Inc. (2)                  3/1
      11601 Wilshire Blvd.                   3/0/23
      Los Angeles 90025

 4    Deutsch LA Inc.                         20/67
      5454 Beethoven St.                       3/2
      Los Angeles 90066                       0/6/2


 5    Saatchi & Saatchi                       17/82
      Los Angeles (4)                          2/3
      3501 Sepulveda Blvd.                    0/0/0
      Torrance 90505

 6    Dailey & Associates (5)                 6/35
      8687 Melrose Ave.                        1/0
      West Hollywood 90069                   23/0/25

 7    McCann-Erickson (6)                     28/59
      6300 Wilshire Blvd.,                     4/3
      Suite 2100                              4/0/2
      Los Angeles 90048

 8    Team One Advertising (7)                16/63
      1960 E. Grand Ave.,                      2/2
      Suite 700                              15/2/0
      El Segundo 90245

 9    Suissa Miller (8)                       27/48
      11601 Wilshire Blvd.                     2/3
      Los Angeles 90025                      9/11/0

 10   Grey Worldwide Los                      11/57
      Angeles (11)                             5/6
      6100 Wilshire Blvd.                    10/11/0
      Los Angeles 90048


 11   Mendelsohn/Zien                         7/78
      Advertising (12)                         8/0
      11111 Santa Monica Blvd.,               6/1/0
      21st Floor
      Los Angeles 90025

 12   DavisElen Advertising (9)               4/69
      865 S. Figueroa, 12th Floor             10/0
      Los Angeles 90017                      14/0/3



 13   Colby & Partners (19)                   20/48
      2001 Wilshire Blvd.                      5/1
      Santa Monica 90403                     0/2/24


 14   Campbell-Ewald (10)                     25/48
      2115 Colorado Ave.                       2/4
      Santa Monica 90404                     7/10/4

 15   D'arcy (13)                             34/50
      6500 Wilshire Blvd.,                     5/0
      Suite 1000                              4/0/7
      Los Angeles 90048

 16   Kovel/Fuller (14)                      11%/63%
      9925W. Jefferson Blvd.                  9%/5%
      Culver City 90232                     6%/6%/0%


 17   Ground Zero (16)                        15/65
      4235 Redwood Ave.                        8/1
      Los Angeles 90066                       8/1/2





 18   La Agencia de                           6/86
      Orcl & Asoclados (17)                    5/2
      11620 Wilshire Blvd.,                   0/1/0
      Sixth Floor
      Los Angeles 90025

 19   The Phelps Group (20)                   15/35
      901 Wilshire Blvd.                      0/15
      Santa Monica 90401                     20/3/12



 20   Kalis & Savage                          22/64
      Worldwide                                3/0
      Partners Inc. (22)                      6/5/0
      17383 Sunset Blvd.,
      Suite 270
      Pacific Palisades 90272

 21   WongDoody (23)                          25/25
      9570 W. Pico Blvd.,                     10/5
      Suite 300                              20/10/5
      Los Angeles 90035



 22   Young Company (24)                      20/0
      100 Wilshire Blvd.,                     0/20
      Suite 950                             20/15/25
      Santa Monica 90401

 23   Anita Santiago                          6/88
      Advertising Inc.                         2/0
      2448 Main St.                           0/0/4
      Santa Monica 90405





 24   Potter, Katz,                           15/40
      Postal & Ferguson Inc.                   5/2
      11300 Weddington St.                   15/3/20
      North Holywood 91601




 25   Fraser Communications                   15/30
      2811 Wilshire Blvd.,                    20/5
      Suite 600                              10/15/5
      Santa Monica 90048

Rank  Agency (Ranking in 2001)      L.A. County
      * name                       * gross income
      * address                      (millions)
                                    * workforce

 1    TBWA\Chiat\Day (1)                WND
      5353 Grosvenor Blvd.              500
      Los Angeles 90066

 2    Rubin Postaer and                 90.3
      Associates (3)                    400
      1333 Second St.
      Santa Monica 90401

 3    DDB Worldwide                     WND
      Communications Inc. (2)           155
      11601 Wilshire Blvd.
      Los Angeles 90025

 4    Deutsch LA Inc.                   71.4
      5454 Beethoven St.                285
      Los Angeles 90066


 5    Saatchi & Saatchi                 58.3
      Los Angeles (4)                   280
      3501 Sepulveda Blvd.
      Torrance 90505

 6    Dailey & Associates (5)           WND
      8687 Melrose Ave.                 333
      West Hollywood 90069

 7    McCann-Erickson (6)                41
      6300 Wilshire Blvd.,              165
      Suite 2100
      Los Angeles 90048

 8    Team One Advertising (7)           51
      1960 E. Grand Ave.,               220
      Suite 700
      El Segundo 90245

 9    Suissa Miller (8)                 WND
      11601 Wilshire Blvd.              114
      Los Angeles 90025

 10   Grey Worldwide Los                WND
      Angeles (11)                      155
      6100 Wilshire Blvd.
      Los Angeles 90048


 11   Mendelsohn/Zien                   WND
      Advertising (12)                   52
      11111 Santa Monica Blvd.,
      21st Floor
      Los Angeles 90025

 12   DavisElen Advertising (9)         18.7
      865 S. Figueroa, 12th Floor       130
      Los Angeles 90017



 13   Colby & Partners (19)             WND
      2001 Wilshire Blvd.                71
      Santa Monica 90403


 14   Campbell-Ewald (10)               WND
      2115 Colorado Ave.                 45
      Santa Monica 90404

 15   D'arcy (13)                       WND
      6500 Wilshire Blvd.,               70
      Suite 1000
      Los Angeles 90048

 16   Kovel/Fuller (14)                 WND
      9925W. Jefferson Blvd.             49
      Culver City 90232


 17   Ground Zero (16)                  WND
      4235 Redwood Ave.                  60
      Los Angeles 90066





 18   La Agencia de                     WND
      Orcl & Asoclados (17)              95
      11620 Wilshire Blvd.,
      Sixth Floor
      Los Angeles 90025

 19   The Phelps Group (20)             6.6
      901 Wilshire Blvd.                 54
      Santa Monica 90401



 20   Kalis & Savage                    4.5
      Worldwide                          13
      Partners Inc. (22)
      17383 Sunset Blvd.,
      Suite 270
      Pacific Palisades 90272

 21   WongDoody (23)                    WND
      9570 W. Pico Blvd.,                18
      Suite 300
      Los Angeles 90035



 22   Young Company (24)                4.2
      100 Wilshire Blvd.,                29
      Suite 950
      Santa Monica 90401

 23   Anita Santiago                    WND
      Advertising Inc.                   27
      2448 Main St.
      Santa Monica 90405





 24   Potter, Katz,                     WND
      Postal & Ferguson Inc.             26
      11300 Weddington St.
      North Holywood 91601




 25   Fraser Communications              26
      2811 Wilshire Blvd.,               18
      Suite 600
      Santa Monica 90048

Rank  Agency (Ranking in 2001)                  Clients
      * name                                 (partial list)
      * address


 1    TBWA\Chiat\Day (1)           Nissan, Infiniti, Apple Computer,
      5353 Grosvenor Blvd.             Adidas, XM Satellite Radio
      Los Angeles 90066

 2    Rubin Postaer and              Honda, Acura, American Century
      Associates (3)                  Investments, Charles Schwab,
      1333 Second St.                WellPoint (Unicare/Blue Cross)
      Santa Monica 90401

 3    DDB Worldwide                  Epson American, Schwarzkopf &
      Communications Inc. (2)        DEP, Universal Pictures, Wells
      11601 Wilshire Blvd.                     Fargo Bank
      Los Angeles 90025

 4    Deutsch LA Inc.                Mitsubishi Motors of America,
      5454 Beethoven St.             Direct TV and DSL, California
      Los Angeles 90066             Milk Advisory Board, JD Edwards,
                                              Expedia.com

 5    Saatchi & Saatchi            Toyota Motor Corp., Toyota Dealers
      Los Angeles (4)               Association, Square Electronics
      3501 Sepulveda Blvd.          Arts, Procter & Gamble, LaQuinta
      Torrance 90505                             Hotels

 6    Dailey & Associates (5)         Ford Dealers, Nestle, Honda
      8687 Melrose Ave.              Motorcycles, Safeway/Vons, EI
      West Hollywood 90069                     Pollo Loco

 7    McCann-Erickson (6)                Nestle, Sony Pictures
      6300 Wilshire Blvd.,          Entertainment, Northrop Grumman,
      Suite 2100                         Cathay Pacific Airways
      Los Angeles 90048

 8    Team One Advertising (7)        Lexus, Lexus Dealer Assoc.,
      1960 E. Grand Ave.,            Boost Mobile, Infonet Services
      Suite 700                          Corp., Air New Zealand
      El Segundo 90245

 9    Suissa Miller (8)                Boston Market, California
      11601 Wilshire Blvd.            Federal Bank, General Mills,
      Los Angeles 90025               H.J. Heinz, Princess Cruises

 10   Grey Worldwide Los              Masterfoods USA, Mars Inc.,
      Angeles (11)                 California Department of Consumer
      6100 Wilshire Blvd.             Affairs, City National Bank,
      Los Angeles 90048                California Lottery, Edison
                                             International

 11   Mendelsohn/Zien              Carl's Jr. Restaurants, BMW North
      Advertising (12)              America, ABC 7 Television, Dole
      11111 Santa Monica Blvd.,      Foods North America, Harvee's
      21st Floor                              Food Systems
      Los Angeles 90025

 12   DavisElen Advertising (9)       McDonald's Operators Assoc.
      865 S. Figueroa, 12th Floor       of South. Calif., Toyota
      Los Angeles 90017                Dealers of South. Calif.,
                                       Knott's Berry Farm, Farmer
                                               John Meats

 13   Colby & Partners (19)             Amer. Suzuki Motor Corp.
      2001 Wilshire Blvd.             Wherehouse Music, Paramount
      Santa Monica 90403              Domestic Television, Bally's
                                          Total Fitness, VH-1

 14   Campbell-Ewald (10)          Asiana Airlines, Bissell, Farmers
      2115 Colorado Ave.               Insurance, Pier 1 Imports,
      Santa Monica 90404                Chevrolet Western Region

 15   D'arcy (13)                      Activision, Best Software,
      6500 Wilshire Blvd.,              Philips Oral Healthcare,
      Suite 1000                             Western Union,
      Los Angeles 90048

 16   Kovel/Fuller (14)                    Vivendi-Universal
      9925W. Jefferson Blvd.                  Videogames,
      Culver City 90232                       Jiffy Lube,
                                          Al & Ed's Autosound

 17   Ground Zero (16)                      California Dept.
      4235 Redwood Ave.                     of Health, ESPN,
      Los Angeles 90066                        Caribbean
                                                Tourism
                                             Organisation,
                                               Waterpik,
                                           Sun International

 18   La Agencia de                        Washington Mutual
      Orcl & Asoclados (17)                  Bank, American
      11620 Wilshire Blvd.,                   Honda, KABC
      Sixth Floor
      Los Angeles 90025

 19   The Phelps Group (20)                  IndyMac Bank,
      901 Wilshire Blvd.                     Petco, Tahiti
      Santa Monica 90401                       Tourisme,
                                             City of Hope,
                                             Crystal Cruise

 20   Kalis & Savage                         Hormel Corp.,
      Worldwide                                Starbucks
      Partners Inc. (22)                      Coffee Co.,
      17383 Sunset Blvd.,                  Wetzel's Pretzels,
      Suite 270                                California
      Pacific Palisades 90272                National Bank

 21   WongDoody (23)                         L.A. Dodgers,
      9570 W. Pico Blvd.,                  Alpine Electronics
      Suite 300                               of America,
      Los Angeles 90035                         MGM Home
                                             Entertainment,
                                             Johnny Rockets

 22   Young Company (24)                    Aramark, Candle
      100 Wilshire Blvd.,                   Software, Fluor,
      Suite 950                              Raytheon, TRW,
      Santa Monica 90401                          TDK

 23   Anita Santiago                       Wells Fargo Bank,
      Advertising Inc.                         California
      2448 Main St.                          Department of
      Santa Monica 90405                    Health Services,
                                             Califomia Milk
                                               Processors
                                             Board, Carl's
                                            Jr. Restaurants

 24   Potter, Katz,                          Vivitar Corp.,
      Postal & Ferguson Inc.                   Hollywood
      11300 Weddington St.                  Celebrity Diet,
      North Holywood 91601                   Sinai Memorial
                                            Parks, Salvation
                                                 Army,
                                            New Balance L.A.

 25   Fraser Communications               Roland, United Way,
      2811 Wilshire Blvd.,                   Cedars-Sinai,
      Suite 600                                California
      Santa Monica 90048                   Endowment, Toyota

Rank  Agency (Ranking in 2001)              Profile
      * name                        * year established (1)
      * address                         * headquarters
                                       * parent company

 1    TBWA\Chiat\Day (1)                     1968
      5353 Grosvenor Blvd.                 New York
      Los Angeles 90066               Omnicom Group Inc.

 2    Rubin Postaer and                      1986
      Associates (3)                     Santa Monica
      1333 Second St.                        same
      Santa Monica 90401

 3    DDB Worldwide                          1986
      Communications Inc. (2)              New York
      11601 Wilshire Blvd.            Omnicom Group, Inc.
      Los Angeles 90025

 4    Deutsch LA Inc.                        1995
      5454 Beethoven St.                   New York
      Los Angeles 90066            Interpublic Group of Cos.


 5    Saatchi & Saatchi                      1975
      Los Angeles (4)                      New York
      3501 Sepulveda Blvd.           Publicis Groupe S.A.
      Torrance 90505

 6    Dailey & Associates (5)                1968
      8687 Melrose Ave.                 West Hollywood
      West Hollywood 90069         Interpublic Group of Cos.

 7    McCann-Erickson (6)                    1923
      6300 Wilshire Blvd.,                 New York
      Suite 2100                   Interpublic Group of Cos.
      Los Angeles 90048

 8    Team One Advertising (7)               1987
      1960 E. Grand Ave.,                 El Segundo
      Suite 700                        Saatchi & Saatchi
      El Segundo 90245

 9    Suissa Miller (8)                      1985
      11601 Wilshire Blvd.                Los Angeles
      Los Angeles 90025                Interpublic Group

 10   Grey Worldwide Los                     1962
      Angeles (11)                         New York
      6100 Wilshire Blvd.              Grey Global Group
      Los Angeles 90048


 11   Mendelsohn/Zien                        1984
      Advertising (12)                    Los Angeles
      11111 Santa Monica Blvd.,              same
      21st Floor
      Los Angeles 90025

 12   DavisElen Advertising (9)              1925
      865 S. Figueroa, 12th Floor         Los Angeles
      Los Angeles 90017                      same



 13   Colby & Partners (19)                  1997
      2001 Wilshire Blvd.                Santa Monica
      Santa Monica 90403                  Dentsu Inc.


 14   Campbell-Ewald (10)                    1955
      2115 Colorado Ave.                 Warren, Mich.
      Santa Monica 90404           Interpublic Group of Cos.

 15   D'arcy (13)                            1976
      6500 Wilshire Blvd.,                  Chicago
      Suite 1000                             Bcom3
      Los Angeles 90048

 16   Kovel/Fuller (14)                      1989
      9925W. Jefferson Blvd.              Culver City
      Culver City 90232                      same


 17   Ground Zero (16)                       1994
      4235 Redwood Ave.                   Los Angeles
      Los Angeles 90066                      same





 18   La Agencia de                          1986
      Orcl & Asoclados (17)               Los Angeles
      11620 Wilshire Blvd.,                  same
      Sixth Floor
      Los Angeles 90025

 19   The Phelps Group (20)                  1981
      901 Wilshire Blvd.                 Santa Monica
      Santa Monica 90401                     same



 20   Kalis & Savage                         1995
      Worldwide                             Pacific
      Partners Inc. (22)                   Palisades
      17383 Sunset Blvd.,                    same
      Suite 270
      Pacific Palisades 90272

 21   WongDoody (23)                         1998
      9570 W. Pico Blvd.,                   Seattle
      Suite 300                              same
      Los Angeles 90035



 22   Young Company (24)                     1949
      100 Wilshire Blvd.,                Santa Monica
      Suite 950                              same
      Santa Monica 90401

 23   Anita Santiago                         1987
      Advertising Inc.                   Santa Monica
      2448 Main St.                          same
      Santa Monica 90405





 24   Potter, Katz,                          1985
      Postal & Ferguson Inc.            North Hollywoo
      11300 Weddington St.                   same
      North Holywood 91601




 25   Fraser Communications                  1992
      2811 Wilshire Blvd.,               Santa Monica
      Suite 600                              same
      Santa Monica 90048

Rank  Agency (Ranking in 2001)         Creative
      * name                           Director
      * address


 1    TBWA\Chiat\Day (1)               Lee Clow
      5353 Grosvenor Blvd.
      Los Angeles 90066

 2    Rubin Postaer and              Larry Postaer
      Associates (3)
      1333 Second St.
      Santa Monica 90401

 3    DDB Worldwide                  Mark Monteiro
      Communications Inc. (2)
      11601 Wilshire Blvd.
      Los Angeles 90025

 4    Deutsch LA Inc.               Eric Hirshberg
      5454 Beethoven St.
      Los Angeles 90066


 5    Saatchi & Saatchi              Steve Rabosky
      Los Angeles (4)
      3501 Sepulveda Blvd.
      Torrance 90505

 6    Dailey & Associates (5)       Cliff Einstein
      8687 Melrose Ave.
      West Hollywood 90069

 7    McCann-Erickson (6)            Richard Mahan
      6300 Wilshire Blvd.,
      Suite 2100
      Los Angeles 90048

 8    Team One Advertising (7)        Tom Cordner
      1960 E. Grand Ave.,
      Suite 700
      El Segundo 90245

 9    Suissa Miller (8)              David Suissa
      11601 Wilshire Blvd.
      Los Angeles 90025

 10   Grey Worldwide Los             Peter Mooney
      Angeles (11)
      6100 Wilshire Blvd.
      Los Angeles 90048


 11   Mendelsohn/Zien              Jordin Mendelsohn
      Advertising (12)
      11111 Santa Monica Blvd.,
      21st Floor
      Los Angeles 90025

 12   DavisElen Advertising (9)       J.R. Evans/
      865 S. Figueroa, 12th Floor      S. Kaplan
      Los Angeles 90017



 13   Colby & Partners (19)           Rick Colby
      2001 Wilshire Blvd.
      Santa Monica 90403


 14   Campbell-Ewald (10)           Debbie Kamowsky
      2115 Colorado Ave.
      Santa Monica 90404

 15   D'arcy (13)                    Terry Balagia
      6500 Wilshire Blvd.,
      Suite 1000
      Los Angeles 90048

 16   Kovel/Fuller (14)                Lee Kovel
      9925W. Jefferson Blvd.
      Culver City 90232


 17   Ground Zero (16)              Court Crandall
      4235 Redwood Ave.
      Los Angeles 90066





 18   La Agencia de                   Norma Orci
      Orcl & Asoclados (17)
      11620 Wilshire Blvd.,
      Sixth Floor
      Los Angeles 90025

 19   The Phelps Group (20)           Howie Cohen
      901 Wilshire Blvd.
      Santa Monica 90401



 20   Kalis & Savage                 Murray Kalis
      Worldwide
      Partners Inc. (22)
      17383 Sunset Blvd.,
      Suite 270
      Pacific Palisades 90272

 21   WongDoody (23)                  Tracy Wang
      9570 W. Pico Blvd.,
      Suite 300
      Los Angeles 90035



 22   Young Company (24)              Bart Young
      100 Wilshire Blvd.,
      Suite 950
      Santa Monica 90401

 23   Anita Santiago                  Diego Pombo
      Advertising Inc.
      2448 Main St.
      Santa Monica 90405





 24   Potter, Katz,                    Dan Katz
      Postal & Ferguson Inc.
      11300 Weddington St.
      North Holywood 91601




 25   Fraser Communications          John Krueger
      2811 Wilshire Blvd.,
      Suite 600
      Santa Monica 90048

Rank  Agency (Ranking in 2001)     Top Local Executive
      * name                       * name
      * address                    * title
                                   * phone

 1    TBWA\Chiat\Day (1)           Robert LePlae
      5353 Grosvenor Blvd.         president, ceo, L.A.
      Los Angeles 90066            (310) 305-5000

 2    Rubin Postaer and            Gerrold Rubin
      Associates (3)               president, ceo
      1333 Second St.              (310) 394-4000
      Santa Monica 90401

 3    DDB Worldwide                David A. Park
      Communications Inc. (2)      ceo, L.A.
      11601 Wilshire Blvd.         (310) 996-5700
      Los Angeles 90025

 4    Deutsch LA Inc.              Mike Sheldon
      5454 Beethoven St.           managing ptnr., gen. mngr.
      Los Angeles 90066            (310) 862-3000


 5    Saatchi & Saatchi            Scott Gilbert
      Los Angeles (4)              ceo
      3501 Sepulveda Blvd.         (310) 214-6000
      Torrance 90505

 6    Dailey & Associates (5)      C. Einstein/B. Morris
      8687 Melrose Ave.            chairman, ceo/pres., coo
      West Hollywood 90069         (310) 360-3100

 7    McCann-Erickson (6)          lan McGregor
      6300 Wilshire Blvd.,         exec.v.p., gen. mngr
      Suite 2100                   (323) 655-9420
      Los Angeles 90048

 8    Team One Advertising (7)     Brian Sheehan
      1960 E. Grand Ave.,          co-chairman, ceo
      Suite 700                    (310) 615-2000
      El Segundo 90245

 9    Suissa Miller (8)            Bruce Miller
      11601 Wilshire Blvd.         president
      Los Angeles 90025            (310) 392-9666

 10   Grey Worldwide Los           John Crosson
      Angeles (11)                 president, coo
      6100 Wilshire Blvd.          (323) 936-6060
      Los Angeles 90048


 11   Mendelsohn/Zien              Richard Zien
      Advertising (12)             president
      11111 Santa Monica Blvd.,    (310) 444-1990
      21st Floor
      Los Angeles 90025

 12   DavisElen Advertising (9)    M. Davis/R. Elen
      865 S. Figueroa, 12th Floor  chairman, ceo/pres., coo
      Los Angeles 90017            (213) 688-7000



 13   Colby & Partners (19)        Rick Colby
      2001 Wilshire Blvd.          president, exec. creative dir.
      Santa Monica 90403           (310) 586-5600


 14   Campbell-Ewald (10)          Jim Klock
      2115 Colorado Ave.           exec.v.p., managing dir.
      Santa Monica 90404           (310) 582-2100

 15   D'arcy (13)                  Diane Krouse
      6500 Wilshire Blvd.,         exec.v.p., managing dir.
      Suite 1000                   (323) 658-4500
      Los Angeles 90048

 16   Kovel/Fuller (14)            John Fuller
      9925W. Jefferson Blvd.       president
      Culver City 90232            (310) 841-4444


 17   Ground Zero (16)             Jim Smith
      4235 Redwood Ave.            chairman
      Los Angeles 90066            (310) 881-8000





 18   La Agencia de                Hector Orci
      Orcl & Asoclados (17)        co-founder/
      11620 Wilshire Blvd.,        co-chairman
      Sixth Floor                  (310) 444-7300
      Los Angeles 90025

 19   The Phelps Group (20)        Joe Phelps
      901 Wilshire Blvd.           ceo
      Santa Monica 90401           (310) 752-4400



 20   Kalis & Savage               Murray Kalis
      Worldwide                    chairman, ceo
      Partners Inc. (22)           (310) 459-4499
      17383 Sunset Blvd.,
      Suite 270
      Pacific Palisades 90272

 21   WongDoody (23)               Ben Wiener
      9570 W. Pico Blvd.,          managing partner
      Suite 300                    (310) 285-0131
      Los Angeles 90035



 22   Young Company (24)           Bart Young
      100 Wilshire Blvd.,          ceo
      Suite 950                    (310) 459-0447
      Santa Monica 90401

 23   Anita Santiago               Anita Santiago
      Advertising Inc.             president
      2448 Main St.                (310) 396-8846
      Santa Monica 90405





 24   Potter, Katz,                Don Potter
      Postal & Ferguson Inc.       president, ceo
      11300 Weddington St.         (818) 760-8787
      North Holywood 91601




 25   Fraser Communications        Renee White Fraser
      2811 Wilshire Blvd.,         president, ceo
      Suite 600                    (310) 319-3737
      Santa Monica 90048

WND -- Would Not Disclose

(1)In Los Angeles County

(2)International

Note: The information on this list was supplied by representatives of
the companies themselves. Advertising agencies are ranked by 2001 gross
billings from L.A. County operations, 2001 companywide gross billings
and by the number of employees, respectively. Ogilvy & Mather and Robert
Chandler & Partners may have qualified for the list but failed to submit
surveys.

To the best of our knowledge, this information is accurate as of press
time. While every effort is made to ensure the accuracy and thoroughness
of the list, omissions and typographical errors sometimes occur. Please
send corrections or additions on company letterhead to the Research
Department, Los Angeles Business Journal, 5700 Wilshire Blvd., Suite
170, Los Angeles 90036. [c]2002 Los Angeles Business Journal. This list
may not be reprinted in whole or in part without prior written
permission from the editor. Reprints are available from Wright's
Reprints, (877) 652-5295.

Researched by Natasha Prishva
COPYRIGHT 2002 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Comment:Advertising agencies: ranked by 2001 Los Angeles county billings.
Author:Peschiutta, Claudia
Publication:Los Angeles Business Journal
Article Type:Illustration
Geographic Code:1USA
Date:Apr 8, 2002
Words:3534
Previous Article:Digital entertainment beckons consultant. (People).(Charkes S. Swartz, executive director, chief executive, University of Southern California,...
Next Article:Debt strategy seems sound as dialysis firm recovers. (Corporate Foucs).(DAVITA Inc.)(Statistical Data Included)
Topics:



Related Articles
Top 50 advertising agencies in L.A. County. (directory)
The 50 largest advertising agencies in Los Angeles County. (directory)
Foote Cone tops local ad agency ranking. (Foote Cone & Belding Communications Inc.)
Advertising agencies. (Los Angeles County, CA)(Directory)
ADVERTISING AGENCIES.(Illustration)(Statistical Data Included)
ADVERTISING AGENCIES.(Los Angeles)(Illustration)(Statistical Data Included)
Advertising agencies: ranked by 2003 Los Angeles County billings.(The Lists)
Advertising agencies: ranked by 2004 Los Angeles County billings.(The List)
Advertising agencies: ranked by 2005 Los Angeles County billings.(The List)
Advertising agencies: ranked by 2006 Los Angeles County billings.(The List)(Table)(Company rankings)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles