Advertising Sales Veteran George Stewart Named SVP Media Sales for Next New Networks.

Next New Networks Unveils Multi-Tiered Advertising Program

NEW YORK -- Next New Networks, the new media company creating branded micro-networks on the Internet, announced today the appointment of George Stewart to the position of Senior Vice President of Media Sales. Next New Networks also released details of its "Community Partner" advertising strategy.

Stewart brings more than 17 years experience in brand management and media sales to Next New Networks. Prior to joining the company, Stewart held the position of National Director of Sales and Category Development Officer for Yahoo! Music and was Vice President of Sales for LAUNCH.com, a 2001 Yahoo! acquisition. Before LAUNCH, Stewart held various brand management positions at a business unit of ConAgra Foods.

"We are thrilled to have George on board to lead the advertising effort as he brings a rare combination of traditional marketing and digital media experience to the company. George has built brands, bought media and developed marketing solutions for advertisers from the start-up, LAUNCH.com, to the online media powerhouse, Yahoo!," said Herb Scannell, co-founder and CEO, Next New Networks. "George knows how to deliver advertiser value through close association with extremely desirable audiences drawn together by a shared interest, and the reach that will come from aggregating the micro-networks."

"Next New Networks represents the future of media and advertising, a future in which being a community partner is essential," said Stewart. "We encourage advertisers to enable, to improve upon and to actively participate in the community experience within each network. Advertisers and their agencies have a great deal to offer the communities our micro-networks will serve. They can be welcome and passionate community partners that offer compelling content and useful information."

Next New Networks' advertising strategy will be to collaborate with advertisers as "Community Partners" and in every case the consumer will be able to control their experience.

The execution of the advertising program will be based on a three-pronged approach, the first component will be direct collaboration with advertisers that represent "pure product endemics" whose products are essentially part of the every day experience of the community followed. The second part of the advertising strategy will be to include "industry endemics," whose brands are directly relevant to the community but not always present in the community.

The third tier of Next New Networks' advertising strategy will incorporate "lifestyle" non-endemics, or brands whose products aren't directly endemic to the community, but enhance the enjoyment of the community experience. This approach will provide advertisers targeted reach within specific micro-networks and scale across multiple micro-networks.

"Ads that disrupt the consumer experience do not represent what one would expect from a respected community member, and we want our advertisers to be respected community participants," added Stewart.

Royal Purple, a tech-heavy high performance motor oil that targets the automotive enthusiast market will be Next New Networks' first "Community Partner" appearing on both the VOD Cars and Fast Lane Daily networks, beginning in April.

"Our customers are tech-savvy early adopters," said Mark McFann, VP Marketing for Royal Purple. "Next New Networks offers Royal Purple the ability to create a direct dialogue with our enthusiast market in a meaningful manner and I greatly look forward to the rich consumer feedback the model will provide."

About Next New Networks

Next New Networks is a media company that is creating micro television networks over the internet for targeted communities, bringing together elements of traditional TV networks with Internet functionality that invites viewers to contribute, share and distribute content. The company is headquartered in New York City and is privately held. For more information, please visit www.NextNewNetworks.com.