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Advertising Luminary John Bernbach Joins Eloda Board of Directors.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Eloda Corporation, an emerging North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 leader in advertising monitoring and verification, announced today that John Bernbach, president of NTM NTM New Tribes Mission
NTM Notice to Members (NASD)
NTM Notice To Mariners
NTM Nontuberculous Mycobacteria
NTM Non-Tariff Measures
NTM National Technical Means (formerly National Assets) 
 (Not Traditional Media) Inc., and a co-founder of the Omnicom Group, has become a director of the company.

Bernard Allaire, chairman of Eloda, said, "Given John Bernbach's knowledge of the advertising industry, his counsel will have a profound impact on the deployment of our business in the United States and elsewhere. His participation in Eloda's business activities and enthusiasm for what we are doing is a testimony to our unique technology and positioning in monitoring, tracking and verification of TV and other digital media ad occurrences and the value-added services that go with them."

Twenty-two of Bernbach's 28 years in the advertising business were spent at Doyle Dane Bernbach, the last eight as president/COO of DDB DDB - device independent bitmap  Needham Worldwide. In 1986, he was responsible for leading Doyle Dane Bernbach into a merger with Needham Harper Worldwide and helped to create the Omnicom Group, the largest, most profitable communications group in the world. He also served on the board as one of Omnicom's five founding directors.

Throughout his career, Bernbach has helped to develop marketing campaigns and branding strategies for such clients as Volkswagen and Audi, Universal Studios, Anheuser-Busch, Avis, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Michelin, Porsche, Seiko, Chivas Regal Scotch, Martell Cognac and Mumm Champagne.

Bernbach currently serves on the boards of Power Corporation [International] Ltd., Power Pacific Corp. Ltd.,., Great-West Life & Annuity Insurance Company, Cossette Communications Group, Neurochem, Inc., The Leukemia & Lymphoma Society, Casita Maria and Musicians on Call.

Bernbach co-founded NTM to provide advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
 to marketers looking for integrated alternative media solutions in order to more effectively reach and impact target audiences.

About Eloda Corporation

Eloda Corporation is an independent third party providing a suite of innovative, effective and user-friendly measurement and validation tools for the advertising industry. Using a direct-from-satellite advertising monitoring technology coupled with its patented AdDNA(TM) technology, Eloda is the first company to offer a new generation of capture-and-index tools that do not require pre-encoding. Eloda now employs 35 people. The company is headquartered in Montreal, with offices in New York and Toronto. The securities of Eloda Corporation are listed and posted for trading on Canada's TSX Venture Exchange TSX Venture Exchange

Originally called the Canadian Venture Exchange (CDNX), this was a result of the merger of the Vancouver and Alberta stock exchanges. The goal of TSX Venture Exchange is to provide venture companies with effective access to capital while protecting investors.
 under the symbol ELA Noun 1. ELA - an extreme leftist terrorist group formed in Greece in 1971 to oppose the military junta that ruled Greece from 1967 to 1974; a revolutionary group opposed to capitalism and imperialism and the United States
Revolutionary People's Struggle
.
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 18, 2007
Words:378
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