Advertising Heavy Weights ScreenPlay & ICON Join the OOH! TV Movement.WASHINGTON -- Major advertising industry players ScreenPlay screenplay Written text that provides the basis for a film production. Screenplays usually include not only the dialogue spoken by the characters but also a shot-by-shot outline of the film's action. , Inc. and ICON Advertising Solutions have teamed up with OOH! TV, executives at the mobile entertainment network announced today. "Securing agreements with heavy weights like ScreenPlay, Inc. and Icon Ad Solutions was an important strategic move that paid off," said Gary S. Murray Murray, river, Australia Murray, principal river of Australia, 1,609 mi (2,589 km) long, rising in the Australian Alps, SE New South Wales, and flowing westward to form the New South Wales–Victoria boundary. II, president of OOH! TV. "Given ScreenPlay's success at over 25,000 digital signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at venues and ICON's track record with key online television and new media clients, we are confident these partnerships will generate great value for advertisers and content providers who want greater access." ScreenPlay, the nation's leading provider of customized audiovisual environments, will offer its existing and future advertising partners exposure to an estimated half a billion shoppers through sponsorship of OOH! TV's high impact video magazine. The online TV network, which empowers any content owner to create a channel and any user to personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. their viewing experience, has secured rights to air video clips A short video presentation. via its mobile channels. OOH! TV's video magazine will deliver popular programming to shoppers at 65 malls across the nation and ensure guaranteed visibility, which will result in repeat visits from users at home, work or play. "OOH! TV reaches today's active users wherever they are," said Mark Vrieling, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ScreenPlay, Inc. "That is a feature which will appeal to industry executives. We are very excited about the tremendous increase in exposure this partnership will bring our advertising partners." ICON, a prominent online media representation company, joins OOH! TV's internal sales team as the online advertising representative for the entertainment platform. This partnership affords the added benefit for users at home or Wi-Fi hotspots to enjoy OOH! TV content for free. "As technological innovations impact traditional television viewing and wired consumers demand alternatives, advertisers and content providers must find new ways to gain exposure to their target market. OOH! TV is that platform we believe offers both segments the options they are seeking," said Andrew Moskowitz, president of ICON Advertising Solutions. About ICON Advertising Solutions ICON Advertising solutions is an advertising sales representation company with a short list of major contracted client publishers and specialty networks specialty network Single specialty network Managed care A loosely cohesive group of physicians specialized in one area of medicine–eg, cardiology, oncology, Ob/Gyn, ophthalmology, radiology, etc, who form a network to attempt to capture a segment of a Pt that can deliver over 1.3 billion targeted and unique impressions a month. Over the last seven years ICON has worked with major corporations, healthcare companies, entertainment companies, and entrepreneurial en·tre·pre·neur n. A person who organizes, operates, and assumes the risk for a business venture. [French, from Old French, from entreprendre, to undertake; see enterprise. businesses, creating successful advertising and marketing campaigns. (www.iconadsol.com) About ScreenPlay, Inc. ScreenPlay, Inc. offers complete video solutions including custom programming, advertising, streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. and digital signage. ScreenPlay, Inc. is the nation's leading provider of customized audiovisual environments for business. More than 300 million viewers watch ScreenPlay programming every month, in more than 25,000 business locations. (www.screenplayinc.com) About OOH! TV OOH! TV is a global distribution and entertainment platform that enables virtually any content owner to gain exposure and provides useful and entertaining content to individuals outside of their home. The Company utilizes cutting edge technology such as broadband TV Broadband TV involves accessing multimedia content via an unmanaged broadband connection and viewing it on a PC or sometimes a normal TV. Broadband TV differs from IPTV as the network bandwidth is unmanaged and the system is inherently open. , cellular, Wi-Fi, and digital signage to create an affordable and open experience that is end user driven. Through the network's agreements to broadcast in public venues nationwide, any content owner can gain worldwide distribution and any end user can customize and carry their experience with them. (www.ooh.tv) |
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