Advertising Executives Interact With Industry Information via New IAB SmartBrief All Access.WASHINGTON Washington, town, England Washington, town (1991 pop. 48,856), Sunderland metropolitan district, NE England. Washington was designated one of the new towns in 1964 to alleviate overpopulation in the Tyneside-Wearside area. -- The Interactive Advertising Bureau (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ) today announced the launch of IAB SmartBrief All Access(TM), an online resource with extensive advertising industry and company information. The service is available exclusively to subscribers of the free IAB SmartBrief e-mail news service. All Access(TM) is a comprehensive news and information companion for IAB SmartBrief subscribers. The portal gives advertising and marketing industry professionals a fast, easy way to stay abreast of breaking news headlines, press releases and financial data on more than 40,000 companies, as well as the ability to research past SmartBrief issues and industry special reports. Hyperlinked company names within the daily e-mail service See Internet e-mail service. take readers directly to a custom All Access page about each company. All Access includes information provided in part by Hoover's Hoover's, Inc. is a business research company that has provided information on U.S. and foreign companies and industries since 1990. Since 1993, the company has made its information available on its website www.hoovers.com. , Inc., PR Newswire  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . and Business Wire. "All Access will give the interactive advertising industry a great resource for staying on top of breaking news and researching companies," said Greg Stuart, IAB President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "This will be a valuable resource for thousands of industry professionals, and we are excited to offer this companion to IAB SmartBrief." Launched two years ago in partnership with publishing company SmartBrief, Inc., IAB SmartBrief is the premier e-mail publication for daily, industry news. Its 11,000 subscribers include high-level executives from hundreds of corporate brands, agencies, media properties, and advertising companies around the world. Although All Access is restricted to IAB SmartBrief readers, subscription to IAB SmartBrief is free of charge. To subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; IAB SmartBrief and see All Access, visit www.smartbrief.com/iab. About the IAB Founded in 1996, the Interactive Advertising Bureau (IAB) represents more than 200 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling more than 86% of online advertising in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net. About SmartBrief, Inc. SmartBrief, Inc., is a leading publisher of business news and information. Through partnerships with associations, corporations and professional societies, SmartBrief delivers industry-specific daily news to 750,000 subscribers in more than 28 industries. By combining proprietary technology and human intelligence, SmartBrief's services allow professionals to absorb critical information quickly and stay abreast of their industries. For information, visit www.smartbrief.com. |
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