Advertising Campaigns for Law Firms: Why, When and How?Legal Marketing Association Hosts Presentation by a Panel of Marketing and Advertising Experts Advertising is one of the most expensive and controversial methods of marketing for law firms This list of the world's largest law firms by revenue is taken from The Lawyer and The American Lawyer and is ordered by 2006 revenue:[1]
Contraction of will not. won't will not won't will allow it. For other firms, advertising will not likely achieve its goals, yet it is aggressively pursued. What can you do to correct this situation at your firm? Should your firm advertise? If you are advertising, do you know that you may be violating ethical eth·i·cal adj. 1. Of, relating to, or dealing with ethics. 2. Being in accordance with the accepted principles of right and wrong that govern the conduct of a profession. standards? Come listen to our panel of experts, including both in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. marketers and an outside advertising agency, provide highly useful insights for your firm! Topics to be discussed: * When to select advertising over other marketing options * Strategies for implementing an effective advertising campaign * Setting and achieving realistic goals for advertising * Avoiding common legal ethics The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. mistakes in advertising * Advertising on a limited budget * Selecting the proper media for your campaign (print, television, radio, web or other forms of commercial mass media) * Advertising concepts for firms of any size * How to obtain partner "buy-in Buy-In When an investor is forced to repurchase shares because the seller did not deliver the securities in a timely fashion, or did not deliver them at all. Notes: Those who fail to deliver the securities will be notified with a buy-in notice. " for an advertising campaign
Date: Thursday, January 18, 2007
Time: 11:30 Networking & Registration - 12:00 - Program Begins
Location: Radisson Hotel Newport Beach - 4545 MacArthur Boulevard
Cost: LMA Members $35, advance rate or $40, at the door
Non-members $45, advance rate or $50, at the door
RSVPs: Please contact Heather DeSha: (949) 263-4490 or
lmasocal@cox.net
Please make any special diet requests with your RSVP
Checks: Payable to: LMA Southern California
Mail to: 5319 University Drive, #212 Irvine, CA 92612
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