Advertising Brand Campaign Highlights Sharp's Technology Leadership in Document Industry.

Comprehensive brand campaign in U.S. stretches the limits for a copier ad campaign; includes broadcast, print and online elements

MAHWAH, N.J. -- Sharp Imaging and Information Company of America (SIICA) announces a groundbreaking advertising campaign that will highlight the company's OSA[TM] technology, under the theme "Work Without Limits," and position Sharp as an innovator in the document solution industry. SIICA, a division of Sharp Electronics Corporation, markets a full product suite of industry-leading workgroup and production Multifunctional Peripherals (MFPs).

"Unique to our products, Sharp OSA technology is the perfect focal point for our ad campaign. It seamlessly integrates a Sharp MFP with the network, allowing a copier to become a portal to the business and outside world," said Ed McLaughlin, President, SIICA. "The theme 'Work Without Limits' goes hand in hand with Sharp OSA technology, which truly enables the copier to become an integral part of a company's workflow and expands beyond the typical functions of a copier."

Utilizing Sharp OSA technology, businesses can maximize office productivity and efficiency. This concept will be introduced throughout the fall in 30-second versions of a commercial called "Work Without Limits." The concept is presented within the context of a typical business day, involving activities that can be streamlined through OSA technology on the Sharp MX MFP series, such as pulling up a quarterly report or finding a restaurant to take a client - all directly from the copier's LCD touch screen. With OSA technology, the copier can truly become a portal, not only into a company's network, but to the outside world, functioning as the access point to the entire network. The commercial portrays a fantasy world beneath the lid of the copier where real people are working in real-time to produce a report that is then accessed from the touch screen, enforcing the message that the copier is linking the employee directly to the inside of the business.

Targeted to business executives and IT departments, and information systems professionals and purchasers, the campaign begins on Friday, August 24 when the commercials will be broadcast on high profile network and cable programming, including the MLB on FOX, The History Channel's "Modern Marvels," CNN and CNBC.

An integrated campaign, "Work Without Limits" print advertisements will appear in news magazines, local business journals and several vertical publications in the government, law and health fields. An online advertising component is also planned, with placements on business-oriented and vertical Web sites that will be rolled out in September.

About Sharp OSA Technology

Sharp OSA technology creates a truly customizable MFP designed to meet virtually any business need. This development platform turns an MFP into a gateway for document-based business communications by integrating the device with network-based applications. It allows businesses to connect their MFPs with a wide range of enterprise applications, including document management applications, reporting functions and programs developed internally. For example, businesses can use Sharp OSA technology to create an application that allows users to scan an invoice on an MFP and transfer that invoice into an accounting software package instantly without user intervention at the desktop. For faster deployments and easier development, Sharp OSA technology uses industry-standard protocols such as XML and SOAP.

Sharp OSA technology is available now on many Sharp MFP models, including monochrome models between 35 and 110 pages per minute and all color MX models. For more information about the complete line of Sharp document products and integrated applications, contact Sharp Imaging and Information Company of America, Sharp Plaza, Mahwah, N.J. 07430, or call 800-BE-SHARP. For online product information, visit Sharp's Web site at sharpusa.com or sharpusa.com/documents.

Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools. Leading brands include AQUOS[R] Liquid Crystal Televisions, 1-Bit[TM] digital audio products, SharpVision[R] projection products, Insight[R] Microwave Drawers, IMAGER[TM] digital multifunctional systems, and Notevision[R] multimedia projectors. For more information visit Sharp Electronics Corporation at www.sharpusa.com.

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