Advertising Age names best computer demo; marketing disk produced by Enlighten receives top honor at Advertising Age's 1994 Marcom Awards.ANN ARBOR Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Mich.--(BUSINESS WIRE)--Dec. 13, 1994--On December 1, Enlighten, an interactive advertising agency and multimedia developer based in Ann Arbor, MI received the Demo of the Year honor at the 4th annual Marcom Awards sponsored by Advertising Age magazine. The Marcom Awards recognize excellence in technology advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . The award-winning piece is a PC-based, interactive demo designed to promote Software Publishing Corporation's Harvard Graphics Popular presentation graphics programs for DOS and Windows marketed and supported by Serif Incorporated, Amherst, NH (www.serif.com). Originally created by Software Publishing Corporation, its DOS version was one of the first business graphics packages to allow for the creation of for Windows. In this lighthearted demo, the user participates in a mock game show called Which Chart is Right? The demo responds to the user's incorrect answers with helpful hints on how to create winning business presentations. In awarding the prize, the judges panel, composed of 29 industry leaders from across the country, hailed the piece as a ``...good product demo with a sense of humor Noun 1. sense of humor - the trait of appreciating (and being able to express) the humorous; "she didn't appreciate my humor"; "you can't survive in the army without a sense of humor" sense of humour, humor, humour . A plus!'' Enlighten President, Steve Glauberman responded that ``while we receive a lot of positive feedback from clients on how well our demos work to promote their products, we appreciate this recognition from our peers in the advertising and marketing industries.'' ``We're delighted to hear that the Harvard Graphics demo disk has received Advertising Age's prestigious Marcom Award,'' said Chris Randle, vice president of marketing at Software Publishing Corporation (company) Software Publishing Corporation - (SPC) The company that produces Harvard Graphics. http://spco.com/. . ``Harvard Graphics' market leadership is due both to the quality of the product and -- in no small part -- to the winning creative programs that have helped make this one of the strongest brands in business software. We're pleased to see the talented creative teams at Enlighten and Software Publishing rewarded for their efforts.'' Enlighten has been creating effective interactive marketing pieces for clients across the U.S. and Europe since 1983. In addition to Software Publishing Corporation, Enlighten's broad client base includes many of the leading technology companies such as Autodesk, WordPerfect, Hewlett-Packard, Borland, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Computer Associates, Xerox, and Epson, as well as a variety of startups and leaders in other industries. CONTACT: Enlighten, Ann Arbor Margaret Schankler, 313/668-6678 |
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