Advertising Age Names Tesla One of "America's Hottest Brands".Magazine Credits Car Manufacturer's Creative Marketing and Internet Campaigns to Drive Sales of World's Leading Electric Sports Car NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Advertising Age selected electric vehicle manufacturer Tesla Motors as one of "America's hottest brands" in a special report highlighting the year's 50 brightest brands and the visionaries behind them. Rather than depending on conventional advertising, Tesla has relied on the quality of its product and word-of-mouth recommendations from early customers to promote the company. "Our owners become our ambassadors," Tesla CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Elon Musk told the influential trade publication. The Tesla Roadster is faster than a Porsche 911 and twice as energy efficient as a Prius. It has received excellent reviews from the nation's toughest car critics. The Advertising Age case study was published this week and is available online: http://adage.com/article?article_id=140487. About Tesla Motors San Carlos, Calif.-based Tesla is the world's only automaker producing and selling highway-capable electric vehicles. Tesla has delivered about 900 cars to customers in North America and Europe. Tesla sells cars online and operates showrooms and galleries in California's Silicon Valley and Los Angeles, Colorado, New York, Seattle, London and Munich. The Tesla Roadster is faster than an Audi R8 yet is six times more efficient than conventional sports cars. With an EPA-estimated range of 244 miles per charge, it costs less than $5 to refuel re·fu·el v. re·fu·eled also re·fu·elled, re·fu·el·ing also re·fu·el·ling, re·fu·els also re·fu·els v.tr. To supply again with fuel. v.intr. . The Roadster does not need regular oil changes or exhaust system work. Roadsters have no spark plugs, pistons, hoses, belts or clutches to replace. Zero tailpipe tail·pipe n. The pipe through which exhaust gases from an engine are discharged. Also called exhaust pipe. tailpipe Noun a pipe from which exhaust gases are discharged, esp. emission means no smog checks. Tesla recommends a standard service and diagnostic inspection once a year or every 12,000 miles - and Tesla can perform service with convenient "house calls" at customers' homes or offices. |
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