Advertising Age Names Dogster.com One of "Three Best Sites".Positive User Experience, a Community Connection, and Creating Relevant Advertising Context Make the Site a Stand out for Web 2.0 Marketing Efforts SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Dogster.com, the fun-loving, pet-loving online community, was recently named one of the "best three sites" in an Advertising Age article showcasing Web 2.0 companies that create a real environment for users, and a great platform for advertisers to speak and interact directly with their markets. "We need to turn websites into places where customers can play, learn, enjoy, build communities and exchange information," says Nilofer Merchant, author of the July July: see month. 9, 2007 AdAge article, Rethink re·think tr. & intr.v. re·thought , re·think·ing, re·thinks To reconsider (something) or to involve oneself in reconsideration. re your Web Strategy or Fail. "Ultimately, the experience should be so fulfilling that they are passionately interested in knowing more about your company and its products and then seek to belong to that brand." The article goes on to state that successful sites must understand and 'co-create' with their communities. Have open conversations with users. Hear what they have to say. Allow people to post comments, give opinions, and share feedback. In essence, become part of the community. Achieving these ideals can be credited to Dogster.com's rapid market share and future growth. It's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have also the primary reason that companies are coming to them to build targeted campaigns that successfully engage their audience. "Providing relevant context for advertising is the cornerstone cornerstone Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to of our 'integrated brand campaign approach to online advertising'," says Steven Ste´ven n. 1. Voice; speech; language. Ye have as merry a steven As any angel hath that is in heaven. - Chaucer. 2. An outcry; a loud call; a clamor. To set steven to make an appointment. Reading, Founder and Chief Business Officer of Dogster, Inc. "We have developed an approach that enables far greater participation in partner campaigns than traditional online models, consistently attracting major agencies and advertisers." About Dogster, Inc. Dogster, Inc., architects of the Dogster.com and Catster.com online communities, is the industry alpha dog in pet-focused online communities. Online since January January: see month. 2004, its properties are now home to more than 460,000 members from over 150 countries, making it the fastest growing pet community in existence. Dogster Inc. is headquartered in San Francisco, CA. Visit http://www.dogster.com/tour to see what all the barking's about or call 415-934-0400 for more information. Dogster, Catster and/or and/or conj. Used to indicate that either or both of the items connected by it are involved. Usage Note: And/or is widely used in legal and business writing. the logos and icons associated with each of these names are trademarks of Dogster, Inc. and may be registered in certain jurisdictions. All other trademarks are the property of their respective owners. |
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