Advertising Advantage Announces Growth Plans; 81 New Billboards Planned in Next 12 Months.JAMESTOWN Jamestown, cities, United States Jamestown. 1 City (1990 pop. 34,681), Chautauqua co., W N.Y., on Chautauqua Lake; founded c.1806, inc. as a city 1886. It is the business and financial center of a dairy, livestock, and vineyard area. , N.Y. -- Advertising Advantage (www.advertisingadvantage.com), Western New York's premier outdoor advertising company, announced aggressive growth plans, including installing a minimum of 81 new billboards over the next 12 months and expanding its service area North towards Buffalo, as well as add to the Erie Erie, indigenous people of North America Erie (ĭr`ē), indigenous people of North America of the Iroquoian branch of the Hokan-Siouan linguistic stock (see Native American languages). , Pa. market. "Most of the agreements for these billboards are in place and we are beginning to schedule the projects, " said Michael McVinney, vice president of market development at Advertising Advantage. "My partners, William Prieto and William Loomis, are very excited about our growth plans." The new billboards will be either digital or tri-vision boards. Digital billboards are the newest technology in outdoor advertising. By replacing vinyl vinyl /vi·nyl/ (vi´nil) the univalent group CH2dbondCH—. vinyl chloride a vinyl group to which an atom of chlorine is attached; the monomer which polymerizes to polyvinyl chloride; it is toxic boards with ones using L.E.D.s, advertisers can make updates daily with no production costs. Since digital signs can be updated remotely in minutes using software and a high-speed Internet See broadband. connection, advertisers have the ability to run specific messaging coinciding co·in·cide intr.v. co·in·cid·ed, co·in·cid·ing, co·in·cides 1. To occupy the same relative position or the same area in space. 2. To happen at the same time or during the same period. 3. with the time of day or special events. Advertising Advantage's first two digital billboards, located in Erie, Pa., were installed in late May. Advertising space was sold out before installation and there currently is a growing waiting list to advertise on the boards. Tri-vision boards rotate between three faces, and have been well accepted by advertisers, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. McVinney, who notes that the movement of the boards grabs the attention of consumers, resulting in higher reach and frequency, which in turn results in higher profits for advertisers. Using innovative technology is important to Advertising Advantage. "We are local and smaller than the national outdoor companies so we need to differentiate ourselves by offering a better product and better service," said McVinney. "Using new technology allows us to creatively capture the attention of consumers while keeping locations at a minimum so we don't overwhelm o·ver·whelm tr.v. o·ver·whelmed, o·ver·whelm·ing, o·ver·whelms 1. To surge over and submerge; engulf: waves overwhelming the rocky shoreline. 2. a. our community." For more information go to http://www.advertisingadvantage.com or call 716-664-7707 ext. 103. |
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