Advertising & promotions.

After losing its bid for the Arkansas Economic Development Commission's $1.2 million annual advertising account, CJRW of Little Rock has a couple of successes to announce.

Stone Ward of Little Rock was recently announced as the winner of the AEDC's new contract, continuing a 15-year relationship. But CJRW beat Stone Ward for the Jonesboro Advertising & Promotion Commission's account. CJRW also announced it has become agency of record for the Oxford American, a job that Stone Ward formerly did for free. The OA is a nonprofit literary magazine published on the University of Central Arkansas' Conway campus.

CJRW President Wayne Woods proposed that the Jonesboro A&P go forward with a roughly $250,000 annual budget, according to a Jonesboro Sun report. The Jonesboro A&P has not set an annual budget and must still negotiate a contract with CJRW.

Oxford American's switch to CJRW also has no dollar signs attached to it yet, Warwick Sabin, the literary mag's publisher, said. Shortly after Sabin took over as publisher, Stone Ward offered public relations services to the magazine pro bono. CJRW will be compensated for the work.

Blake Rutherford, Stone Ward's director of public communications, said the two had agreed the agency would provide free public relations services for a year. Stone Ward attempts to aid one area nonprofit each year, he said. The agency wanted to help the OA get back on its feet after the magazine discovered last year that a former employee had allegedly embezzled more than $100,000.

"They got a lot of help," Rutherford said about the agency's help and the aid of others, like the anonymous donor who recently gave $100,000 to help the magazine pay taxes. "But, hopefully, they are in a good place and have things settled down."

CJRW will help the magazine overhaul its Web site, www.oxfordamericanmag.com, and also develop a media campaign for both traditional and online media.