Advertisers and E-mail Users Unite for Cash Rewards.

DENVER--(BUSINESS WIRE)--Nov. 23, 1999--

Introducing Epidemic Marketing(SM), an innovative advertising

medium that rewards consumers for displaying advertiser 

graphics in their e-mails.

A revolutionary new marketing medium that enables e-mail users to earn monetary rewards for the inclusion of advertiser graphics within day-to-day e-mail messages, titled Epidemic Marketing(SM), is set to launch November 23, 1999. The announcement was made today by Kelly Wanser, founder and CEO of epidemic, the innovator of breakthrough Internet based marketing solutions that utilize patent pending e-commerce technology that empowers consumers to turn their ordinary e-mail into an additional source of revenue.

Now, anyone with an e-mail account has the opportunity to carry graphic advertisements, or epiAds(SM), in their e-mail to earn commission-based cash rewards for purchase activities generated from their e-mail messages. In turn, advertisers have a groundbreaking opportunity to deliver targeted messages via personal e-mail correspondence, using word-of-mail to increase awareness of their brands, products and services within most-likely buyer segments. Advertisers on the system will derive all the benefits of e-mail as a distribution channel, affording exponential growth rates at a low cost through the power of employing individuals as advocates for their brand/product. Advertisers will be able to increase their reach audience by exploiting the potential of Epidemic Marketing to mobilize e-mail users in promoting their brands. Further, substantial epidemic incentives will encourage people to buy through their friends, relatives and associates.

Epidemic Marketing is designed to compliment one's current e-mail messages and requires no technical knowledge to install. In fact, epidemic's solution works easily in the background of the member / e-Carrier's normal e-mail system. Messages are sent in their usual format, but are accompanied by an impactful sidebar of graphic advertisements.

"With the introduction of Epidemic Marketing comes an extension on the concept of viral marketing," says Kelly Wanser, epidemic founder and CEO. "We have harnessed the power of e-mail to transform it into the ultimate medium for global advertising and marketing. With over 500 million users expected online by the year 2003, the benefits for consumers and advertisers alike are endless. epidemic is committed to utilizing speed, innovation, and the most cutting-edge technology to set key trends and pave the way for the future of technology and commerce."

E-mail is the No. 1 use of the Internet: 94% of people use e-mail as their main Internet activity (EMarketer). Approximately 8.5 billion e-mails are sent daily in the US alone (Yankee Group). Online revenues generated by North American retailers in 1998 totaled $14.9 billion, representing approximately 0.5% of overall retail revenue. The online market is expected to exceed $36 billion by the year's end, a 140% increase in 1999 alone. (Boston Consulting Group)

Advertisers are offered three ways to structure their Epidemic Marketing campaign, through sales performance based on customer acquisition, click-through performance and/or impressions. epidemic's patent pending tracking system delivers comprehensive e-commerce information for any online activities related to Epidemic Marketing campaigns.

To sign-up for the free service, consumers simply log on to epidemic's web site at www.epidemic.com and specify their e-mail account. Immediately following, subscribers, or e-Carriers(SM), receive a unique user ID and download the epiNabler(SM), an application that "enables" epidemic to serve graphic advertisements in e-mails. Once sign-up is complete, e-Carrier can select their personalized advertising campaign, which can be altered at any time, in the HotZone(SM), epidemic's advertisement bank. Through its patent pending technology, epidemic offers e-Carriers three options for establishing their personalized advertising campaign:

- Quick Choice - e-Carriers may choose to have targeted epiAds

placed directly in their emails for them, based on sophisticated

adserving technology.

- Category Choice - e-Carriers select the category(s) of products

and services they wish to advertise in their e-mails.

- Custom Choice - e-Carriers select the specific brands and/or

products they wish to promote in their e-mails.

How do e-Carriers receive their cash rewards? Currently, epidemic offers three payment options. (1) They may receive a check via regular mail (2) direct payment to an online bank account or (3) a web certificate to spend online. epidemic also offers e-Carriers the opportunity to support various not-for-profit organizations on local and national levels by donating their earnings directly to the organization of their choice. There is no limit on the amount of money an e-Carrier can earn. Commissions are awarded based on purchase activities generated by ads included in the e-Carrier's e-mail messages, in addition to a percentage of the commissions of fellow e-Carriers (for a limited time) they have introduced to epidemic.

(BROADCAST OUTLET ALERT: VNR scheduled to run on 11/23 at 9:00amEST

Satellite:TELSTAR 6; Transponder:8 C-BAND; Downlink:3860MHz; Audio:6.2&6.8 AND on 11/23 at 3:15pmEST

Satellite:TELSTAR 6; Transponder: 7 C-BAND; Downlink:3840MHz; Audio:6.2&6.8)

For more information, or to schedule an interview with Kelly Wanser, founder and CEO of epidemic, please contact Jennifer Polanksy or Bridget Conroy at JP Communications, 212/813-1700. Thank you.