Advertisers Get Results With Online Directories and City Guides.
NEW YORK--(BUSINESS WIRE)--Nov. 10, 1998--Advertisers using online
directories and city guides are very satisfied with results, and a
majority plan to renew their advertising contracts, a new study shows.
The study, conducted for The Editor & Publisher Co., is
included in the report, "Online Directories: Pathways to
Profit?," released Nov. 9.
-- Nearly 56 percent of advertisers plan to renew.
-- Nearly 48 percent of those said, "It works/brings in
business."
"The online directory and city guide market is the collision See CSMA/CD and collision avoidance system.
Collision (physics)
Any interaction between particles, aggregates of particles, or rigid bodies in which they come near enough to exert a mutual influence, generally with exchange of energy. of highly profitable businesses -- newspapers and print yellow pages --
with a wholly unprofitable one," the report says. "The results
are still unfolding."
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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