Advertisers Choose Mirror Image to Deliver Rich, Dynamic Content as Online Advertising Explodes.TEWKSBURY Tewksbury, town (1990 pop. 27,266), Middlesex co., NE Mass.; settled 1637, set off from Billerica and inc. 1734. It was once the site of a Native American settlement. Primarily residential, the town has light manufacturing, including pharmaceuticals and computer equipment. , Mass. -- --Targeted Advertising and Interactive Media Turn Viewers into Buyers -- Mirror Image(R) Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , an established provider of results-driven content delivery solutions powered by a patented global network, is delivering streaming and interactive content for advertisers worldwide, helping them stay on the cutting edge of the advertising industry. The impact of advertising is experiencing explosive growth due to the Web, as advertisers are investing billions of dollars in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. in order to reach the right audience with the right message at the right time. Armed with this ability, advertisers are generating ever-more sophisticated rich media ads, using interactive and streaming technology to turn viewers into buyers--combining the precision of Web advertising with the dynamic content of television for the best of both worlds. To support this explosion of rich-media ads, Mirror Image is currently executing a significant network upgrade, which upon completion will offer all customers 600 percent more streaming capacity than was previously available. This will enable advertisers to offer streaming media See streaming audio, streaming video and digital media hub. ads in a variety of formats, while ensuring 100 percent uptime for their users. "Advertising is entering a new age of sophisticated, dynamic content," said Gustav Gustav is a name of Old Swedish origin, means "staff of the Goths", derived from the Old Norse elements Gautr "Goth" and stafr "staff". This name has been borne by six kings of Sweden, including the 16th-century Gustav I Vasa. Vik, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Mirror Image. "As users demand more and more interactive media, advertisers need to have the right mix of technology and strategy to meet every request--and that's where Mirror Image comes in. We ensure that these companies are protecting their investments in these ads by making sure users can access them 24x7." Mirror Image sees this trend blossoming among its own customers, which include AdECN, LinkShare, TargetSaver.com and others. "The motto of advertising today is simply, evolve or die," said Jeff Green Jeff Green may refer to:
The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. for AdECN. "Our exchange provides members with liquidity and flexibility. Our members have easy access to keep content fresh and timely, which ultimately drives end users to buy. Mirror Image helps us do that by making many formats available, and by guaranteeing that we never have to worry about whether the network can handle our traffic growth." In support of its work with the advertising industry, Mirror Image will also be exhibiting at Ad:Tech Chicago, July 24-25, 2006, in booth #319. About Mirror Image Internet Mirror Image(R) Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company's track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience. Recognized by EContent magazine as one of the 100 "Companies That Matter Most" in the digital content industry two years running, Mirror Image is a U.S.-based company incorporated in Delaware Delaware, state, United States Delaware (dĕl`əwâr, –wər), one of the Middle Atlantic states of the United States, the country's second smallest state (after Rhode Island). and headquartered in Tewksbury, Mass. Mirror Image is a subsidiary of Xcelera Inc. and has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com or call +1 866 374 4113. |
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