Advertiser Paid Free Wi-Fi and Location Wi-Fi Will Eventually Work Together - Read More inside Public Access WLAN Case Studies 2007.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c46784) has announced the addition of Public Access WLAN Case Studies 2007 to their offering.

The subscription model of public access WLAN is teetering on the brink of disaster - The new WLAN Public Access paradigm is here!! How can public access WiFi hotspot service providers run their business in a manner that is sustainable and optimizes overall business objectives including revenue, differentiation, customer satisfaction, and retention?

This report provides coverage of 43 worldwide public access WLAN service providers, including bankrupt and merged companies, with a comparison and evaluation of global hotspot successes, failures, operator plans and best practices. See which service providers have failed, who has survived, who has thrived and why. See analysis of their business plans and what we recommend their strategies should now be for growth.

This latest research represents a highly valuable and timely analysis, forecasts and recommendations for the public access WiFi "hot spot" market from a case study perspective. No other report focuses on the existing worldwide hot spot business from the perspective of the hot spot operators themselves.

This report answers important questions:

* What is the growth potential for public access WLAN?

* What is working and what is not working in the hot spot market?

* What are the rational business models for hot spot operation?

* Who are the leading worldwide hot spot operators and why?

* Which hot spot operators will be successful for the long-term and why?

This report provides additional valuable information including:

* Worldwide public WiFi market forecast 2007-2012

* Coverage of advertiser paid WiFi such as Google

* Coverage of municipal WiFi

* Hot spot customers segmentation by usage demands and requirements

* Hot spot usability assessment from the end-users perspective

* Business case analysis for hot spot operation

* Analysis of travel patterns in the US as they apply to hotspot usage

* Case study review, analysis and recommendations for a total of 43 representative hot spot service providers including 15 operators in North America, 12 operators in Europe, and 16 operators in Asia.

Key Findings

* Cellular broadband data will significantly disrupt public access WLAN

* Service providers must find the right mix of revenue sources

* Advertiser paid free Wi-Fi and location Wi-Fi will eventually work together

* Free Wi-Fi model will take 2 to 3 years to fully commercialize

* Muni Wi-Fi will have to overcome many issues including privacy, network management, ease of use, and adoption rates

Topics Covered
Table of Contents
Preface: The New Public Access Paradigm
Executive Summary: The WLAN Hotspot Adventure
Introduction: WLAN Hotspots
802.11 WLAN Technical Overview
Roaming And WLAN
Business Cases For WLAN
Earning Money From WLAN Hotspots
Hotspot Operator Overview
Fundamental Questions About The WLAN Paradigm
Hotspot Typing And Business Cases
Comparing Access
Wayport
Boingo
Surf And Sip
Fatport
Cafe.com
Panera Bread Company
Today's Hotspot Operators
- North America
- Europe
- Asia
Case Studies: North American Hotspot Operators
- Advertising Based Free Wi-Fi: The "Googlization" Of Wi-Fi
- Verizon
- T-Mobile
- Ipass
- AT&T Wireless Hotspots
- Wayport
- GRIC (Note: Merged With IPASS)
- STSN
- Boingo
- Panera Bread Company
- Hotspotzz (Formerly Wi-Fi Metro)
- Hereuare (Note: Out Of Business)
- Surf And Sip
- Fatport
- Pronto
- Cafe.Com
European Hotspot Operators
- Telia Home-Run
- Sonera Homerun
- Telenor
- BT Openzone
- The Cloud (U.K.)
- Tdc Mobile Denmark
- Wlan Gmbh
- T-Mobile (Austria)
- Megabeam (Now Swisscom)
- Aptilo Network
- Swisscom Eurospot (A Subsidiary Of Swisscom)
- European Operator Summary
- Cbcom (China)
- China Mobile (China)
- China Netcom (China)
- SMCC (Shanghai, China)
- NTT-C (Japan)
- NTT Docomo Communications (Japan)
- Hanaro Telecom
- Korea Telecom
- Singtel
- Starhub (Singapore)
- Airborne Access (A Subsidiary Of EPLDT, Philippines)
- Azure (Australia)
- Blink (EPLDT Inc, Philippine LD Telephone Company)
- PCCW Netvigator (Hong Kong)
- Yellowspots (Malaysia, Asia)
- Asian/Australian Operator Summary
Worldwide Public Hotspot Forecast 2007-2012. 207
- Total Worldwide Public Hotspots
- Free Worldwide Public Hotspots

Companies Mentioned

- VERIZON - T-MOBILE - iPass n - AT&T - WAYPORT - GRIC - STSN - BOINGO - PANERA BREAD COMPANY - HOTSPOTZZ - HEREUARE - SURF AND SIP - FATPORT - PRONTO - CAFE.COM - EUROPEAN HOTSPOT OPERATORS - TELIA HOME-RUN - SONERA HOMERUN - TELENOR - BT OPENZONE - THE CLOUD (U.K.) - TDC MOBILE DENMARK - KPN Hotspots - WLAN GMBH - T-MOBILE (AUSTRIA) - MEGABEAM - APTILO NETWORK - SWISSCOM EUROSPOT - ASIA HOTSPOT OPERATORS - CBCOM (CHINA) - CHINA MOBILE (CHINA) - CHINA NETCOM (CHINA) - China Netcom Hotspots - SMCC (SHANGHAI, CHINA) - NTT-C (JAPAN) - NTT DOCOMO COMMUNICATIONS (JAPAN) - HANARO TELECOM - KOREA TELECOM - SINGTEL - STARHUB (SINGAPORE) - AIRBORNE ACCESS - AZURE (AUSTRALIA) - BLINK (EPLDT Inc, Philippine LD Telephone Company) - PCCW NETVIGATOR (HONG KONG) - YELLOWSPOTS (Malaysia, Asia)

For more information visit http://www.researchandmarkets.com/reports/c46784