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Advertisement Information Resource Ads.com Raises $3 Million from epartners, the VC Arm of Media Giant News Corp.


Business/High Tech Editors

SEATTLE--(BUSINESS WIRE)--August 2, 2000

Venture Financed Start-Up Led by Former RealNetworks Executive

Ads.com announced today that it has closed its first round of financing in the amount of $3 million led by epartners, the venture capital arm of News Corp., the global media conglomerate conglomerate, in business
conglomerate, corporation whose asset growth, often very rapid, comes largely through the acquisition of, or merger with, other firms whose products are largely unrelated to each other or to that of the parent company.
, with additional funding from Odyssey Odyssey (ŏd`ĭsē): see Homer.

Odyssey

Homer’s long, narrative poem centered on Odysseus. [Gk. Lit.: Odyssey]

See : Epic


Odyssey
 Capital and William R. Hambrecht, Co-Founder of Hambrecht & Quist and Founder/Chairman of WR Hambrecht + Co WR Hambrecht + Co. is a full service investment bank with headquarters in New York and San Francisco. It specializes in using its unique auction process called OpenIPO to compete with the traditional methods of larger and more established banks. .

The funds will be used to support initial operations and marketing efforts and to launch Ads.com, the worldwide source for consumer advertisement information.

"Advertisers spend close to $100 billion per year on media advertising, and over $1 billion per year on decision support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services . Yet there still exists no resource that provides on-demand access to comprehensive information on every ad produced. Ads.com integrates a business to business and business to consumer model to provide a complete resource for the marketplace, ultimately answering any question anyone could have about an ad," said John Atcheson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Ads.com and former VP/general manager, Media Publishing, at RealNetworks (Nasdaq:RNWK RNWK Real Networks (stock symbol) ).

"We're excited to have Ads.com as one of the first major investments kicking-off our newest fund," said Nick Donatiello, partner at epartners. "The advertising industry is a classic example of an environment where information is fragmented and difficult to obtain, yet extraordinarily valuable. Ads.com is tapping into a billion dollar market opportunity by combining a real world need with a compelling Web-based business model."

The Ads.com service will be launched later this year.

About Ads.com

Based in Seattle, Washington This page is protected from moves until disputes have been resolved on the .
The reason for its protection is listed on the protection policy page.
, Ads.com is developing the first aggregated resource for advertisement information on the Web. With Ads.com, users can retrieve detailed advertisement information, access real-time consumer feedback, and view ads on-demand. For more information on Ads.com, please visit www.ads.com.
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Publication:Business Wire
Date:Aug 2, 2000
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