Advertain.com Partners With Top Online Creative Developers.Business Editors, Technology Writers VANCOUVER B.C.--(BUSINESS WIRE)--Jan. 11, 2000 Advertain.com -- The Democracy of Entertainment(TM) (Advertain On-Line Inc. - Pink Sheet Symbol:AVTO) announced today that it has retained four of the internet's premier creative studios: Honkworm International, Smashing Ideas, Splashworks, and Black Hammer Productions, as preferred content developers. The relationships with these studios include commission sharing and cross promotional opportunities. These relationships have been created to help promote the market's demand for high quality branded entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. `advertainment'. Advertain.com hopes to be the world's first Top 100 listing of all the best in interactive entertaining advertising. Advertainment is freely posted and then consumer and industry rated to create definitive lists. "Consumers get easy access to free entertainment produced by advertisers; advertisers get exposure to an enthusiastic audience; and ad industry analysts can easily source the trends and tides of consumer fancy in their always competitive field," says A Cage, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of Advertain.com. By partnering with these creative studios Advertain.com offers advertisers a one-stop location to produce cutting edge interactive advertising combined with exposure opportunities through the Advertain.com advertising network. "Branded entertainment represents a fantastic opportunity to companies that want to build a loyal consumer audience. Compared to other current advertising or sponsorship opportunities on the web the results speak for themselves - anywhere from 15-50% click through rates Click Through Rates The percent of individuals viewing a Web page who click on a specific banner ad appearing on the page. Notes: Overall click-through rates have declined substantially since the early days of electronic commerce on the Web. , the ability to purchase out of the branded entertainment, and high production values Production values is a media term for "production cost." It refers to the professional look, or "polish," of a production. Factors that affect perceived production value may include video and audio quality, lighting, number of errors, and amount and quality of special effects. to truly brand a company and product." said Glenn Thomas, co-founder of Smashing Ideas. "With waning interest in traditional banner ads, advertisers are looking to Honkworm's model of licensing flexible programming content where message, commerce and entertainment can unite to grab a web audience who only click on what they really want to watch." said Johan Liedgren of Honkworm International. "Splashworks.com is excited about working with advertain.com because we share the belief that rich media advertainment is the most effective form of online advertising." Said Jennifer Crisanti, VP New Business Development, of Splashworks.com Inc. "Black Hammer Productions is pleased to be selected as one of Advertain's preferred developers, understanding the need for Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. to move to the next level of effectiveness by incorporating the traditions and techniques of multimedia entertainment" said Marni Kotak of Black Hammer Productions. As an added bonus advertisers who contract these studios through Advertain.com will qualify for additional traffic at no charge. It's Advertain.com's commitment to providing advertisers with everything they need to produce and expose next generation interactive advertising on the Internet. Splashworks (www.splashworks.com) has built branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. for clients including Bell Canada Bell Canada Enterprises (TSX: BCE, NYSE: BCE), legally BCE Inc., is a major Canadian telecommunications company. Through its subsidiaries including Bell Canada, Bell Aliant, Northwestel, Télébec, and NorthernTel, it is the incumbent local exchange carrier for , Clearnet, Jack Daniel's For the running coach, see . For the British car engineer, see . For the American politician, see . Jack Daniel's is a Tennessee whiskey distillery and brand known for its rectangular bottles and black label. , Shockwave.com, Space.com, Samsung Electronics Samsung Electronics (SEC, Hangul:삼성전자; KSE: 005930, KSE: 005935, LSE: SMSN, LSE: SMSD) is a South Korean multinational corporation and the world's largest and leading electronics and information technology company. Corp., Sony Music Canada and 7 UP. Honkworm International (www.honkworm.com) has licensed content to clients including Budweiser, Snap.com,Yahoo, Macromedia, MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel. The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable , Fox Television, Nike, Excite, Lucent, Gibson Greetings, Playboy, and RealNetworks. Black Hammer Productions (www.blackhammer.com) has built entertaining advertising for clients including General Mills and the Showtime Network. Smashing Ideas (www.smashingideas) has built entertaining content for clients including Comedy Central, Disney, Nickelodeon, Macromedia, Sony, and Universal. Management believes that Advertain.com represents the next evolution in online advertising. Advertain.com functions like a consumer-rated search engine for cutting-edge interactive entertainment branded by advertisers. They use a sweepstake sweepstake or esp US sweepstakes Noun 1. a lottery in which the stakes of the participants make up the prize 2. and loyalty model combined with an affiliate advertising network to drive targeted click-throughs to advertisers web sites. |
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