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Adventureseek Launches Custom Adventures; Leading Online Adventure Travel Company First to Offer Customized Itinerary Planning Product.


Business Editors/Travel Writers

SAN FRANCISCO--(BUSINESS WIRE)--Oct. 17, 2000

Adventureseek, the preferred partner for adventure travel, today announced the launch of Custom Adventures, an online travel-planning product for the independent traveler. Designed for the traveler who knows where they want to go but can't find the perfect trip, Custom Adventures helps travelers connect with travel providers who can help them plan the perfect adventure vacation.

Adventureseek is revolutionizing the way independent and group travelers plan and book their adventure vacations. Custom adventure travel represents a large and growing segment within the $50 billion dollar adventure travel market, and is estimated to be four times the size of packaged trips. To meet this increasing demand, Adventureseek has developed a product to connect independent travelers with travel providers who specialize spe·cial·ize
v.
1. To limit one's profession to a particular specialty or subject area for study, research, or treatment.

2. To adapt to a particular function or environment.
 in personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 adventures.

"We are excited to be the first company to roll out a customized travel planning product," says Pete Wheelan, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Adventureseek. "Custom Adventures will meet the needs of a large market of independent travelers. We are pleased to meet these important customers' needs and will continue pioneering new products that help travelers easily explore the world."

Custom Adventure offers the customer many options to choose from, including departure dates, lodging Lodging or holiday accommodation is a type of accommodation. People who travel and stay away from home for more than a day need lodging mainly for sleeping. Other purposes are safety, shelter from cold and rain, having a place to store luggage and being able to take a , guides, activities and transportation. With their many in-country contacts and extensive regional knowledge, Custom Adventures providers offer expert advice and in-country resources to help build the perfect adventure vacation.

"The new Custom Adventures feature is a perfect match for Myths and Mountains, a company with highly experienced staff who designs custom itineraries based on the unique needs of each customer," remarks Colleen col·leen  
n.
An Irish girl.



[Irish Gaelic cailín, diminutive of caile, girl, from Old Irish.
 Dalton Dalton, city (1990 pop. 21,761), seat of Whitfield co., extreme NW Ga., in the Appalachian valley; inc. 1847. It is a highly industrialized city in a farm area. , vice president, Myths and Mountains. "We feel that our product is matched with the right adventure travel web site and we are happy to see that Adventureseek is first to market with this offering."

To begin planning a unique travel opportunity, visit www.adventureseek.com and search by destination. With side-by-side comparisons and in-depth evaluative reports you will be quickly guided to an outfitter out·fit  
n.
1. A set of tools or equipment for a specialized purpose: a welder's outfit. See Synonyms at equipment.

2. A set of clothing, often with accessories.

3.
 who is an expert in that region. Bicycle the wineries of Tuscany, sit with praying Monks in Bhutan or plan a solo trek through the Milford Sound Milford Sound, inlet of the Tasman Sea, indenting SW South Island, New Zealand. Part of Fiordland National Park, it is a well-known resort area. Mountains rise steeply from the shore to a height of 9,042 ft (2,756 m).  in New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. .

Adventureseek's new Custom Adventure product is a natural extension of the company's current adventure travel offerings, which include packaged adventure trips with over 225 leading trip providers, including many providers who are on the Travel and Leisure Top 20 List.

About Adventureseek

Adventureseek helps people add adventure to their lives. This comprehensive web site gives travelers the power to learn new things, explore new places and participate in exciting activities. Through Adventureseek's interactive tools, people can easily find, buy and prepare for all types of adventure vacations.
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Publication:Business Wire
Date:Oct 17, 2000
Words:450
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