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Adventure Travel on the Rise in 2006; Families Increasingly Booking Rafting, Rock Climbing, Trekking and Biking Vacations.


SALMON, Idaho -- Headline of release (dated April 6, 2006) should read: Adventure Travel on the Rise in 2006 (sted Adventure Travelers to Spend $55 Billion in 2006). Also, first graph, first sentence of release should read: Adventure travel is growing substantially, and the family travel sector is on the rise, according to the Seattle-based Adventure Travel Trade Assocation (ATTA ATTA Association of Thai Travel Agents
ATTA African Travel and Tourism Association
ATTA Adventure Travel Trade Association
ATTA Atom Trap Trace Analysis
ATTA Afghan Transit Trade Agreement
ATTA Atlanta Team Tennis Association
ATTA Ammalati di Tumore Tiroideo Associati
) (sted Adventure travel represents the fastest growing segment of the travel industry, with an estimated 2006 U.S. expenditure of $55 billion, according to the Adventure Travel Trade Association (a 10% increase over last year (www.adventuretravel.biz)).

The corrected release reads:

ADVENTURE TRAVEL ON THE RISE IN 2006; FAMILIES INCREASINGLY BOOKING RAFTING, ROCK CLIMBING rock climbing Sports medicine An 'extreme sport' in which the participant climbs rock formations, with or without ropes Injury risk Fractures, abrasions, death. See Extreme sports. , TREKKING AND BIKING VACATIONS

Adventure travel is growing substantially, and the family travel sector is on the rise, according to the Seattle-based Adventure Travel Trade Assocation (ATTA). Families are enthusiastically jumping aboard the adventure travel train. In fact, families that trek, bike, rock climb and raft are increasingly a part of the social mainstream rather than an exception to the rule.

"Parents seek the bonding and communication that naturally occurs with an outdoor/adventure vacation, plus their kids have the opportunity to see them as fellow explorers, not just as rule makers," comments David Brown, executive director of Knoxville, Tennessee-based America Outdoors, an international association representing active travel outfitters, tour companies and outdoor educators (www.adventurevacation.com). "Of these, multi-day all-inclusive river rafting trips are among the most popular choices for families, and increasingly include multiple generations from grandparents grandparents nplabuelos mpl

grandparents grand nplgrands-parents mpl

grandparents grand npl
 to parents to kids."

Idaho's Middle Fork of the Salmon River is America's premier wilderness rafting vacation destination, and families with kids age seven and over are flocking to this river in droves. Those who know the Middle Fork regard it as the "Sistine Chapel" of the nation's designated Wild and Scenic Rivers because it personifies river perfection: 100 miles of crystal-clear water teeming teem 1  
v. teemed, teem·ing, teems

v.intr.
1. To be full of things; abound or swarm: A drop of water teems with microorganisms.

2.
 with wild cutthroat and rainbow trout rainbow trout

Species (Oncorhynchus mykiss) of fish in the salmon family (Salmonidae) noted for spectacular leaps and hard fighting when hooked. It has been introduced from western North America to many other countries.
 spilling through the largest wilderness area in the continental U.S., diverse and stunning scenery covering three climatic zones, no motorized mo·tor·ize  
tr.v. mo·tor·ized, mo·tor·iz·ing, mo·tor·iz·es
1. To equip with a motor.

2. To supply with motor-driven vehicles.

3. To provide with automobiles.
 boats, magnificent hiking, abundant wildlife, sandy beaches, dozens of waterfalls, soothing natural hot springs, Native American pictographs and exhilarating, splashy splash·y  
adj. splash·i·er, splash·i·est
1. Making or likely to make splashes.

2. Covered with splashes of color.

3. Showy; ostentatious. See Synonyms at showy.
 rapids. Add to that a five-star, riverside "luxury camping" experience where guides cater to your every physical and gastronomic gas·tro·nom·ic   also gas·tro·nom·i·cal
adj.
Of or relating to gastronomy.



gastro·nom
 desire, and you've got the recipe for a perfect family adventure vacation.

The season on Idaho's Middle Fork runs from June through September. For more information, available trip dates and prices, visit or call:

Middle Fork River The Middle Fork River is a tributary of the Tygart Valley River, 31 miles (50 km) long, in north-central West Virginia in the United States. Via the Tygart Valley, Monongahela and Ohio Rivers, it is part of the watershed of the Mississippi River, draining an area of 152 square  Tours, 1-800-445-9738, www.middlefork.com

Solitude River Trips, 1-800-396-1776, www.rivertrips.com

Hughes River Expeditions, 1-800-262-1882, www.hughesriver.com

Canyons, Inc., 1-888-634-2600, www.canyonsinc.com

Rocky Mountain River Tours, 1-208-345-2400, www.rafttrips.com

Idaho River Journeys, 1-888-997-8399, www.idahoriverjourneys.com
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 7, 2006
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