Adventive Launches New Discussion List Focused on Online Copywriting.Business Editors BEND, Ore.--(BUSINESS WIRE)--May 8, 2001 Adventive ad·ven·tive adj. Not native to and not fully established in a new habitat or environment; locally or temporarily naturalized: an adventive weed. n. An adventive organism. , (http://www.adventive.com) publisher of industry leading discussion lists for Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the professionals, today announced the launch of a new discussion list addressing online copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. . The discussion list will be published every Monday in both HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. and text formats and will be moderated by Nick Usborne. Usborne is a copywriter and marketer with over 20 years experience, both on and offline. He is also a widely read columnist columnist, the writer of an essay appearing regularly in a newspaper or periodical, usually under a constant heading. Although originally humorous, the column in many cases has supplanted the editorial for authoritative opinions on world problems. on e-commerce and copywriting. Usborne explains, "I-Copywriting is about paying much closer attention to the importance of great copy online. You know, the words that actually get the job done. Not the content, not the mission statement. The copy. I don't think business online is paying nearly enough attention to copy. I think copywriters This is a list of well-known advertising copywriters who founded a major multinational agency, have been inducted into an advertising hall of fame, or have been recognized with a lifetime achievement award. online are hugely under-valued. I think they're under-trained. And I don't think they fight hard enough to be heard." "Words have to do the heavy lifting when it comes to connecting with customers. Technology doesn't connect with customers. A million VC dollars don't connect with customers. Words do," he adds. "The copywriter is a key player in making business online succeed." Subscribers will benefit by analyzing and querying their existing website content so that it will effectively drive sales and build a loyal customer base. Additionally, businesses embarking on a new site launch will be able to learn how to implement effective copy by tapping into the power of words. I-Copywriting will be a venue for subscribers to learn more and learn faster while sharing knowledge with others in order to become more successful. About Adventive Adventive, established in 1995 as AudetteMedia, is the oldest and largest advertising supported publisher of discussion lists for Internet professionals. List moderators are experienced, industry-leading experts who filter the information and knowledge that they receive from opt-in subscribers. Lists published by Adventive include I-Sales, I-Search, I-PR, I-Design, I-Wireless and I-Domain, plus eleven others. With more than 160,000 subscribers, discussion lists published by Adventive enjoy steady growth due to their high-quality content, which consistently delivers relevant and useable knowledge to the Internet professional community. Further information about Adventive is available at http://www.adventive.com/company.html . To subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; any of Adventive's discussion lists, go to http://www.adventive.com. About Nick Usborne For a full bio and further information about his writing and consulting service Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" , visit Usborne's site at http://www.nickusborne.com. |
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