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Advantica Chairman Outlines Growth Strategy At Annual Meeting.


SPARTANBURG, S.C.--(BUSINESS WIRE)--May 19, 1999--

At the Advantica Restaurant Group, Inc. (Nasdaq: DINE) annual meeting of shareholders held today in New York Today in New York is WNBC-TV's pre-Today newscast, also post-Today on weekends, airing from 5 AM to 7 AM weekdays with the local news cut ins being branded as such. , James B. Adamson, chairman and chief executive officer, presented a comprehensive strategy for achieving enhanced operating results at its restaurant brands.

Commenting on the company's strategy to remain focused on family dining and current restaurant brands, Adamson said, "We believe family dining offers us an attractive growth opportunity, and with the financial resources we now have, we are in the best position to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 this opportunity. Plans are underway to reposition and grow our current portfolio."

The company, which owns Denny's, the nation's largest family restaurant chain, as well as Coco's and Carrows, two regional family restaurants, plans to increase its market share in family dining through a reinvestment program and franchise development.

"Initial test results of reimage prototypes at our Denny's and Coco's have been just short of phenomenal, with double digit Noun 1. double digit - a two-digit integer; from 10 to 99
integer, whole number - any of the natural numbers (positive or negative) or zero; "an integer is a number that is not a fraction"
 sales increases," Adamson said.

Adamson noted that the company is allocating the majority of investment capital to remodel re·mod·el  
tr.v. re·mod·eled also re·mod·elled, re·mod·el·ing also re·mod·el·ling, re·mod·els also re·mod·els
To make over in structure or style; reconstruct.
 Denny's which accounts for 70 percent of Advantica's revenues. Denny's began rollout this month of a new reimage program with a retro theme that capitalizes on the brand's heritage as "America's Original Breakfast Diner." This year, 150 Denny's restaurants will be remodeled at an average investment of $200,000 to $300,000 per unit.

Adamson said plans are underway to reposition Coco's at the higher end Coordinates:
For other places with the same name, see Billinge.
Higher End or Billinge Higher End is a district of the Metropolitan Borough of Wigan, in Greater Manchester, England.
 of the family dining segment. Based on the success of three prototype restaurants, which feature a specialty coffee and bakery counter, the company plans to expand this initiative to 30 Coco's this year.

In addition, Adamson said El Pollo Loco El Pollo Loco is a fast-food restaurant chain and Mexican grilled chicken franchise. "El Pollo Loco" is Spanish for "The Crazy Chicken".

Juan Francisco Ochoa started the restaurant in Guasave, Mexico, in 1975.
, which operates primarily in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , will expand to new locations in the Southwest with the opening of 20 new company-operated restaurants this year.

During the annual meeting, Advantica stockholders re-elected nine directors for the coming year and ratified the appointment of Deloitte & Touche LLP LLP - Lower Layer Protocol  as the principal independent auditors. Stockholders also approved Advantica's 1999 employee incentive program and an amendment to the Advantica Stock Option Plan to increase the number of shares issuable under this plan.

Advantica Restaurant Group, Inc. is one of the nation's largest restaurant companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , operating over 2,600 moderately-priced restaurants in the mid-scale and quick-service dining segments. Advantica owns and operates the Denny's, Coco's, Carrows and El Pollo Loco restaurant brands. Advantica news releases, fact sheets and financial information are available on the company's corporate web site at http:\\www.advantica-dine.com

Certain matters discussed in this release constitute forward looking statements and involve risks, uncertainties, and other factors that may cause the actual performance of Advantica Restaurant Group, Inc., its subsidiaries and underlying concepts to be materially different from the performance indicated or implied by such statements. Such factors include, among others: the competitive pressures from within the restaurant industry; the level of success of the Company's operating initiatives and advertising and promotional efforts, including the initiatives and efforts specifically mentioned above; they ability of the Company to mitigate the impact of the Year 2000 issue successfully; adverse publicity; changes in business strategy or development plans; terms and availability of capital; regional weather conditions; overall changes in the general economy, particularly at the retail level; and other factors from time to time set forth in the Company's SEC reports, including but not limited to the discussion in Management's Discussion and Analysis Management's discussion and analysis (MD&A)

A report from management to shareholders that accompanies the firm's financial statements in the annual report. It explains the period's financial results and enables management to discuss topics that may not be apparent in the financial
 in the Company's Annual Report on Form 10K for the year ended December 30, 1998 (and in the Company's subsequent quarterly reports on Form 10-Q Form 10-Q

See 10-Q.
).
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 19, 1999
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