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Advantage Trading Group Makes the Move to ADP Brokerage.


Business Editors

WHEAT RIDGE Wheat Ridge, city (1990 pop. 29,419), Jefferson co., N central Colo., a suburb of Denver; inc. 1969. Chiefly residential, Wheat Ridge is the site of an annual carnation festival. , Colo.--(BUSINESS WIRE)--April 25, 2001

ADP (1) (Automatic Data Processing) Synonymous with data processing (DP), electronic data processing (EDP) and information processing.

(2) (Automatic Data Processing, Inc., Roseland, NJ, www.adp.
 Brokerage Services Group, a division of Automatic Data Processing Same as data processing.  (NYSE NYSE

See: New York Stock Exchange
: ADP) announced today that Advantage Trading Group, Inc., a subsidiary of Empire Financial Holding Company of Longwood, Florida has signed a multi-year agreement to outsource its securities transaction processing to ADP/Securities Industry Software (ADP/SIS).

They will be using ADP/SIS's real-time processing platform in a service bureau environment to support their various business lines.

Empire Financial Holding Company offers a full line of financial services to its customers, including correspondent clearing, execution, and processing services for Investment Managers. They also offer online brokerage services through www.Empirenow.com(R), the online trading Online Trading

Making trades via the Internet.

Notes:
The use of online trading increased dramatically in the mid to late 1990's with the advent of high-speed computers and Internet connections. Stocks, bonds, options, futures, and currencies can all be traded online.
 site of their subsidiary Empire Financial Group, Inc. To support these various business lines, Advantage Trading will use ADP/SIS's Portfolio, Brokerage Accounting System (BAS BAS
abbr.
1. Bachelor of Agricultural Science

2. Bachelor of Applied Science
) and Order Management System (OMS OMS - Opportunity Management System (SM)). They will also use ADP/SIS's desktop productivity solution, POSSE(SM)), on their Client Services desks to provide easy access to customer information.

Richard Goble - President of Advantage Trading Group, Inc. comments on choosing ADP, "Our positive experiences with both ADP's Employer Services Division and the Investor Communication Services Division of ADP Brokerage was instrumental in our decision to sign with ADP/SIS. ADP's reputation for World Class Service was evident throughout the smooth and successful conversion."

Ted Carl - General Manager of ADP/SIS responds, "ADP takes great pride in its ability to successfully convert these firms to our systems in a seamless and timely manner. We continually attract new customers because we can offer firms such as Advantage Trading, with its diverse business lines, a multifaceted product offering, resulting in an integrated, single vendor solution. It takes dedication and perseverance to meticulously plan and execute such a successful conversion. And, ADP's conversion team is second to none."

In addition, as a way to facilitate order flow to their execution desk, Advantage Trading will connect to ADP/SIS's CNESS network. CNESS provides the ability to automatically receive and track order flow from a variety of firms and networks. Kevin Gagne - CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Advantage Trading Group, Inc. comments on the advantages of the CNESS network "This service significantly enhances the marketability of our firm by providing access to a large number of broker/dealers through a single interface."

As a leading provider of securities and information processing software solutions, ADP/SIS specializes in serving discount and electronic-based retail brokerages, as well as correspondent clearing, day trading Day trading

Establishing and liquidating the same position or positions within one day's trading.
, regional broker dealers, banks and institutional firms.

About ADP Brokerage Services Group

As the premier provider of transaction services to the financial industry, ADP has the capacity and technological expertise to assist its clients in differentiating themselves in the marketplace. ADP brings to financial intermediaries Financial intermediaries

institution that provide the market function of matching borrowers and lenders or traders.
 advanced, integrated systems for securities processing, desktop productivity and investor communication services, all focused on providing unique solutions for straight through processing In financial technology, the ability to process a stock transaction by computer from beginning to end without manual intervention at any of the stages.  and World Class Service. ADP continually uses technological advancements to develop innovative products that meet the long-term business needs of its clients.

As a leading outsourcing vendor, ADP is leveraging its position to provide competitive, cost-effective services to its clients worldwide. With over $6 billion in annual revenues and more than 500,000 clients, ADP is one of the largest independent computing services firms in the world. For more information about ADP's Brokerage Services Group please visit our web site at www.bsg.adp.com and for other ADP service and investor information please visit www.adp.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 25, 2001
Words:576
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