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Advantage Sales & Marketing - Southeast Region Selects viaLink for Data Synchronization.

Business Editors & High-Tech Writers


Brands Using Sales and Marketing Agencies Will be Able to Synchronize

With Their Trading Partners

The viaLink Company (OTCBB:VLNK) said today that Advantage Sales & Marketing -- Southeast Region had selected viaLink for data synchronization, and that the new business relationship is a significant industry breakthrough -- bringing the power of multi-tier synchronization to the agency and the brands it represents.

The Tampa, Fla.-based regional office represents household brand names such as M&M Mars, Bordens, Mt. Olive and hundreds of other brands. "Advantage Sales & Marketing intends to remain the leader in the agency community by providing our clients with advanced commercial services like syncLink," said Mike Sunderland, president of Advantage Sales & Marketing -- Southeast Region.

"Sales and marketing agencies are the preferred go-to-market model for many consumer packaged goods companies, and represent products accounting for 65-70 percent of all supermarket sales (Source: Association of Sales & Marketing Companies)," said Warren D. Jones, viaLink's chief executive officer. "viaLink, working with the UCCnet, is addressing both the business needs of trading partners and the inherent complexity of a multi-tiered market. The industry has been looking for this kind of solution for a long time and we're excited about launching it with a progressive company like Advantage Sales & Marketing."

The two companies will also co-market syncLink service to Advantage Sales & Marketing -- Southeast Region's extensive customer base, starting with suppliers serving Winn-Dixie Stores.

syncLink's accurate trading information and connectivity allow retailers, agencies and suppliers to leverage their legacy systems for e-commerce, and provides an easy entree to collaborative supply chain solutions. The immediate benefit of synchronization is quantifiable: A GMA/FMI study using syncLink reduced item mismatches by 100% and invoice deductions by 69%. The customer service benefits follow -- better product selections, availability and pricing.

The viaLink Company (OTCBB:VLNK) provides advanced e-commerce services to the retail/CPG and foodservice industries. We help progressive suppliers, distributors and retailers improve their supply chain efficiency, increase sales and serve their customers more effectively. For more information about viaLink's data synchronization, scan based trading, supply chain visibility and UCCnet registry and publication solutions, call 972/934-5500 or visit viaLink's website:
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Publication:Business Wire
Date:Jun 4, 2002
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