Advantage Marketing Systems Unveils New Product Line of Premier Health Systems to Strengthen Sales and Simplify Product Use.

Business Editors

Advantage Marketing Systems Inc. (AMEX:AMM), during the Company's National Convention in Oklahoma City, announced an added dimension to its product line with the introduction of the new Premier Health Systems.

The Premier Health Systems are eight product systems derived from Advantage Marketing Systems' existing product base. Each system caters to the health needs and concerns of today's consumer, ranging from weight management to general health and wellness.

"Product systems are becoming more common in our industry for one reason: they work!" said AMS President, Craig Case. "They make product choice simpler. They make product use more effective."

Several of the Premier Health Systems are branded with the company's highly recognizable product names; such as the AM-300 Weight Management System and the Prime One Health and Wellness System. The wholesale prices of the systems range from $60 to $123.

"Our Associates embraced these product systems," Mr. Case said. "They recognized that these systems give them the opportunity to go out and sell an entire system of products, as opposed to just one bottle. The systems will help our Associates retail better, and help them recruit better. Overall, the Premier Health Systems will help carry our Company to the short and long term goals we want to achieve."

Advantage Marketing Systems, Inc. was named in the July/August 2001 issue of Fortune Small Business magazine as the 31st fastest-growing small company in America. The Company sells and markets through network marketing more than 150 natural nutritional supplements, weight management products, and natural skincare products, including Prime One, the world's number-one all-natural stress reliever. Currently, the Company has more than 85,000 independent Associates throughout the U.S. and Canada. More information about Advantage Marketing Systems is available on the Internet at http://www.amsonline.com.

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements.