Advantage Marketing Systems Unveils New Line of ``Don't Just Dream It, Live It!'' Recruiting Tools to Assist Business Building Associates.

Business Editors

OKLAHOMA CITY--(BUSINESS WIRE)--JULY 22, 2002

Advantage Marketing Systems Inc. (AMEX:AMM), during the Company's National Convention in Oklahoma City, unveiled a new line of "Don't Just Dream It, Live It!" business building and recruiting tools to be used by its growing Associate base.

The new tools, marketed under the Company's slogan, come in the form of a recruiting video, recruiting audiotape and two flip chart presentations. The tools are designed to work in harmony with each other and to assist existing Associates in the enrollment and recruiting of new Associates.

"Our Associates can now take great pride and confidence in the fact that they have in their hands the best recruiting tools available. When these tools are combined with our soon-to-be-launched new Web site, Advantage Marketing Systems will have the most readily equipped sales force in the industry, and as a result, recruiting should rapidly rise," said Craig Case, President.

The tools are designed to be used during business opportunity presentations and meetings, where Associates generally enroll prospects and recruits. One flip chart is used after a new Associate joins AMS. It teaches network marketing basics and fundamentals.

"These are the best recruiting tools this Company has ever had," said John Hail, Founder and CEO. "I can't wait to see the results they directly produce. It is now easier than ever to share the AMS dream and vision. These tools are a benefit to all members of the AMS family."

Advantage Marketing Systems, Inc. was named in the July/August 2001 issue of Fortune Small Business magazine as the 31st fastest-growing small company in America. The Company sells and markets through network marketing more than 150 natural nutritional supplements, weight management products, and natural skincare products, including Prime One, the world's number-one all-natural stress reliever. Currently, the Company has more than 85,000 independent Associates throughout the U.S. and Canada. More information about Advantage Marketing Systems is available on the Internet at http://www.amsonline.com.

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements.