Advantage Marketing Systems Sales Set New Record.

Business Editors

OKLAHOMA CITY--(BW HealthWire)--April 4, 2000

Advantage Marketing Systems, Inc. ("AMS") (AMEX:AMM) today announced that its gross sales volume for the month of March 2000 hit a new twelve year high of $2,684,000 compared to $1,807,000 in March 1999.

Commenting on March's results, founder and CEO, John W. Hail, said: "This is our second consecutive record-breaking month this year. We have added more than 5,500 new distributors to our sales force during the past 31 days alone. It is this explosive growth in the size of our sales force that puts us firmly on track to reach our goal of $100 million in sales by 2002."

AMS markets more than 100 natural nutritional supplements, weight management products, skin and hair care products and cosmetics based on herbal-based proprietary product formulations. The Company's products are distributed by more than 71,000 independent distributors.

For more information, visit the Company's web site at www.amsonline.com.

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements.