Advantage Marketing Systems Registers Common Stock Underlying Warrants.

Business Editors

OKLAHOMA CITY, Okla.--(BUSINESS WIRE)--March 22, 2000

Advantage Marketing Systems, Inc. ("AMS") (AMEX: AMM) announced today that the Securities and Exchange Commission has declared its registration statement effective as of 10:00 AM Eastern Standard time today. This registration statement covers the common stock underlying its 1997-A Warrants and its Redeemable Common Stock Purchase Warrants both of which are traded on the American Stock Exchange under the symbol AMMWSA and AMMWS, respectively.

There are 337,211 1997-A Warrants and 1,495,000 Redeemable Common Stock Purchase Warrants outstanding. Both classes of warrants allow the holder to purchase one share of AMS common stock for $3.40 through November 6, 2002, for each warrant held.

AMS markets more than 100 natural nutritional supplements, weight management products, skin and hair care products and cosmetics manufactured from herbal-based proprietary product formulations. The Company's products are distributed through a nationwide network of more than 69,000 independent distributors.

For more information, visit the Company's web site at www.amsonline.com.

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements.