Advantage Marketing Systems Breaks Ground on Million-Dollar Expansion.

Business Editors, Health and Medical Writers

OKLAHOMA CITY--(BW HealthWire)--April 18, 2000

Advantage Marketing Systems, Inc. ("AMS") (AMEX:AMM) announced today that an official groundbreaking ceremony will kick-off the company's million-dollar expansion.

"We are pleased that our company's growth has exceeded both analysts and corporate expectations," said John W. Hail, CEO and Founder of AMS. "This expansion will allow AMS to transition into one of the leading nutritional supplement companies generating sales in excess of 100 million dollars."

The ceremony will be held on Wednesday, April 26th at 2:00 p.m. The facility is located at 4000 Lindsay and 22,000 square feet will be added to the company's distribution and call center operations. AMS' distribution operation is currently housed in a 10,000 square foot facility that will serve as the company's primary warehouse.

The Oklahoma-based company currently employs over 95 individuals. The expansion will allow for an additional 100 employees to join the AMS team.

In November 1999, "The Sunday Oklahoman," one of the country's major daily newspapers, recognized AMS as Oklahoma's third fastest- growing public company. The company continues to experience a growth rate of over 65% annually.

AMS markets more than 100 natural nutritional supplements, weight management products, skin and hair care products and cosmetics based on herbal-based proprietary product formulations. More than 71,000 independent distributors distribute the company's products to all 50 states and several foreign countries.

For more information, visit the company's web site at www.amsonline.com.

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements.