Advantage Marketing Systems Announces Second Quarter Results.

Business Editors

OKLAHOMA CITY--(BUSINESS WIRE)--Aug. 12, 2002

Advantage Marketing Systems, Inc. (AMEX:AMM) today announced net sales of $5.9 million for the second quarter ended June 30, 2002 compared to sales of $7.1 million for the comparable quarter in the year 2001, a 17.9 percent decrease.

Net income for the second quarter of 2002 was $77,427, or $0.02 per common (diluted) share, on 4.6 million shares outstanding, compared to net income of $165,359, or $0.04 per common (diluted) share, on 4.7 million shares outstanding, in the second quarter of the prior year.

"Profitable quarters have become the norm for Advantage Marketing Systems. This past quarter, like so many of the ones before it, show how financially stable the Company has become," said John Hail, C.E.O.

"In the second quarter the Company implemented several new sales and marketing strategies geared towards increasing future revenues," said Craig Case, president of Advantage Marketing Systems. "These strategies include our new dream-builder recognition program and the development of our new Web site and Premier Health Systems."

Sales for the first six months of the current fiscal year totaled $12.1 million compared to $14.2 million in the year 2001. Net income for the first six months of FY 2002 was $168,915, or $0.04 per common (diluted) share, on 4.6 million shares outstanding, compared to net income of $183,006, or $0.04 per common (diluted) share, on 4.7 million shares outstanding, in the year 2001.

Advantage Marketing Systems, Inc. was named in the July/August 2001 issue of Fortune Small Business magazine as the 31st fastest-growing small company in America. The Company sells and markets through network marketing more than 150 natural nutritional supplements, weight management products, and natural skincare products, including Prime One, the world's number-one all-natural stress reliever. Currently, the Company has more than 85,000 independent Associates throughout the U.S. and Canada. More information about Advantage Marketing Systems is available on the Internet at http://www.amsonline.com.

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements.