Advantage Marketing Systems, Inc. Introduces New Kelp Enhanced Weight Management Dietary Supplement.

Business Editors & Health/Medical Writers

OKLAHOMA CITY--(BUSINESS WIRE)--Nov. 20, 2000

Advantage Marketing Systems, Inc. ("AMS") (AMEX:AMM) has launched a new weight management dietary supplement under the trade name Kelp Enhanced.

This thyroid-enhancing formula is especially beneficial for individuals with weight problems related to an underactive thyroid. Kelp Enhanced complements AMS's top-selling product, AM 300, a natural herbal energizer and weight management supplement. Initial sales of the new product, Kelp Enhanced, indicate an increase in the Company's sales by $530,000 during the first year alone.

Kelp Enhanced involves L-Tyrosine, an amino acid responsible for mood regulation. Other members of this thyroid enhancement family include Kelp, Zinc, Copper, Manganese, Vitamin C, the B vitamins, Niacin, Pyridoxine and Bladderwrack. The kelp in this proprietary product is sea algae, otherwise known as seaweed or sea lettuce. Kelp, a natural source of iodine, must be present for the production of the hormone tyrosine. Its presence in Kelp Enhanced assists the body with better thyroid function, assisting in regulation of metabolism, energy, and weight management.

Kelp Enhanced joins the AMS product line of more than 100 natural nutritional supplements, weight management products, skin and hair care products, and cosmetics based on herbal-based proprietary product formulations. The Company's products are distributed by more than 80,000 independent distributors.

For more information, visit the company's web site at www.amsonline.com.

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements.